Primary Insight
Primary Insight's Overview
Primary Insight is a leading expert network firm that connects businesses, investment firms, and consultancies with highly specialized industry professionals. They facilitate primary research by enabling clients to conduct one-on-one consultations, surveys, and other engagements with experts to gain unique insights, validate theses, and make informed decisions. Their services are crucial for due diligence, market analysis, corporate strategy, and understanding complex industry landscapes.
Where is Primary Insight's Headquarters?
HQ Function
Serves as the central hub for global operations, client relations, expert recruitment, technology development, and strategic decision-making for the expert network.
Notable Features:
Located in a prominent Midtown Manhattan office building, offering accessibility and a professional environment. The office space is likely modern, designed to facilitate collaboration and client interactions, typical of Class A office space in this area.
Work Culture:
The work culture is likely fast-paced, intellectually stimulating, and client-focused, emphasizing deep industry knowledge, responsiveness, and ethical information sourcing. Collaboration and precision are key in connecting clients with high-caliber experts.
HQ Significance:
Its New York City location places Primary Insight at the epicenter of the global financial industry, providing close proximity to a large concentration of its investment firm clients and access to a diverse talent pool.
Values Reflected in HQ: The choice of a prestigious NYC address reflects a commitment to professionalism, client accessibility, maintaining a significant presence in the financial markets, and attracting top talent.
Location:
Primary Insight supports its global clientele through a network of strategically located offices in key financial centers and a robust remote workforce. Key functions supported globally include 24/7 client relationship management, expert sourcing and vetting across diverse geographies and niche industries, multi-language research support, stringent compliance protocols, and international business development. Their sophisticated technology platform enables seamless connection between clients and experts virtually anywhere in the world, ensuring timely and relevant insights regardless of location.
Street Address:
600 Lexington Avenue
City:
New York
State/Province:
New York
Country:
United States
Primary Insight's Global Presence
London, United Kingdom
Address: Specific street address not publicly listed; operates within London's central business district.
Facilitates access to European market insights, connects clients with regional industry specialists, and supports global research projects requiring European expertise.
Hong Kong, SAR China
Address: Specific street address not publicly listed; strategically located in the Asia-Pacific financial center.
Provides localized expertise, network access for clients investing or operating in Asia, and acts as a bridge to mainland China's expert pool.
Shanghai, China
Address: Specific street address not publicly listed; serves as a key operational point in mainland China.
Deepens Primary Insight's reach within the Chinese market, offering specialized knowledge, compliance support, and expert connections specific to China's industries.
Buying Intent Signals for Primary Insight
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Executive Team of Primary Insight
As of April 2025, Primary Insight' leadership includes:
Investors of Primary Insight
Primary Insight has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, Primary Insight's core executive leadership team has remained stable, with no major new hires or departures announced in the last 12 months. The company continues to be led by its long-standing senior executives.
Departures
New Appointments:
Technology (Tech Stack) used by Primary Insight
Discover the tools Primary Insight uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Primary Insight Email Formats and Examples
Primary Insight most commonly uses an email format combining the first initial of an employee's first name with their full last name, followed by '@primaryinsight.com'. This is a standard professional format. Other variations might exist but are less common.
[firstinitial][lastname]@primaryinsight.com
Format
kcooney@primaryinsight.com
Example
90%
Success rate
News and media
PR Newswire • August 8, 2023
Primary Insight Launches PIQ, an AI-Powered Expert Search and Discovery Tool
Primary Insight announced the launch of PIQ, its new AI-powered expert search and discovery tool. This platform is designed to enhance the speed and precision of connecting clients with relevant industry experts by leveraging artificial intelligence to streamline the identification, vetting, and matching process....more
PR Newswire • March 28, 2023
Primary Insight Named One of the Fastest Growing Companies in the Americas by the Financial Times
Primary Insight was recognized by the Financial Times in 'The Americas' Fastest Growing Companies 2023' list. This acknowledgment highlighted the company's significant revenue growth and expansion within the competitive expert network industry over the preceding period....more
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