Playbrush
Playbrush's Overview
Playbrush is a health technology company focused on revolutionizing children's dental care by making it a fun and interactive experience. They develop smart toothbrushes and accompanying mobile games that guide and motivate children to brush their teeth correctly and for the recommended duration. By transforming a daily chore into an engaging activity, Playbrush aims to instill lifelong positive oral hygiene habits. In 2021, Playbrush was acquired by Sunstar, a global leader in oral care, allowing for expanded reach and continued innovation in pediatric dental technology.
Where is Playbrush's Headquarters?
HQ Function
Serves as the primary center for Playbrush's research and development, product design, software engineering, marketing, and operational management.
Notable Features:
Likely a modern and collaborative office environment designed to inspire creativity and teamwork, characteristic of innovative tech companies. Emphasis on open spaces and areas for brainstorming.
Work Culture:
Characterized by innovation, agility, and a strong mission-driven approach. The culture fosters creativity in developing child-friendly technology and gamified health solutions, encouraging a playful yet professional atmosphere.
HQ Significance:
The operational core where Playbrush's unique smart oral hygiene products and interactive games are conceived, developed, and managed for a global market.
Values Reflected in HQ: The headquarters likely embodies Playbrush's core values of innovation, fun in health, user-centric (child-focused) design, and leveraging technology for positive impact.
Location:
Playbrush products are available to children and families in numerous countries worldwide, particularly across Europe and North America. Since its acquisition by Sunstar, a global oral care company, Playbrush benefits from Sunstar's extensive international distribution network and operational support, enhancing its global reach. Support functions and market expansion are increasingly integrated with Sunstar's global infrastructure.
Street Address:
Siebenbrunnengasse 17/2
City:
Vienna
State/Province:
Vienna
Country:
Austria
Playbrush's Global Presence
Buying Intent Signals for Playbrush
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Executive Team of Playbrush
As of April 2025, Playbrush' leadership includes:
Investors of Playbrush
Playbrush has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
There have been no major public announcements regarding executive new hires or exits specifically for the Playbrush unit within Sunstar in the last 12 months. Key leadership integration occurred following the Sunstar acquisition in September 2021. Current leadership focuses on synergies within the Sunstar group.
Technology (Tech Stack) used by Playbrush
Discover the tools Playbrush uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Playbrush Email Formats and Examples
For direct Playbrush communications, emails typically use the playbrush.com domain. Common formats for technology companies like Playbrush include combinations of first name, last name, or initials. As part of Sunstar, some communications might also originate from or be routed through Sunstar's email systems.
[first].[last]@playbrush.com
Format
paul.varga@playbrush.com
Example
70%
Success rate
News and media
Playbrush Blog (DE) • May 24, 2023
Playbrush & GUM: Partnering for Children's Healthy Teeth
Playbrush highlights its ongoing collaboration with GUM, a prominent Sunstar dental care brand. This partnership combines Playbrush's gamified smart toothbrush technology with GUM's established range of oral hygiene products, aiming to offer comprehensive and engaging dental care solutions for children and families....more
TechCrunch • September 22, 2021
Sunstar acquires Playbrush, the startup that gamifies toothbrushing for kids
Global oral care and health company Sunstar acquired Playbrush, the Austrian startup that makes smart toothbrush hardware and software to gamify teeth brushing for children. The acquisition aims to bolster Sunstar's presence in the smart oral care market and expand Playbrush's reach globally....more
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