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Planet Fitness's Overview

Total employees15842
HeadquartersHampton
Founded1992

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. With more than 2,500 locations, Planet Fitness is known for its 'Judgement Free Zone®' philosophy, providing a welcoming, non-intimidating environment for people of all fitness levels. They offer high-quality fitness experiences at an affordable price, making fitness accessible to a broad population.

Where is Planet Fitness's Headquarters?

HQ Function

The headquarters houses corporate operations, including franchise support, marketing, brand development, strategic planning, finance, legal, and executive leadership for Planet Fitness's global network.

Notable Features:

A modern corporate campus designed to support a growing global organization. It likely includes collaborative workspaces, employee amenities, and reflects the company's fitness-focused brand ethos, possibly with an on-site fitness center for employees.

Work Culture:

The work culture at Planet Fitness HQ is often described as collaborative, innovative, and embodying the company's 'Judgement Free Zone' values. There's an emphasis on employee well-being, inclusivity, and supporting the success of their franchisees.

HQ Significance:

The Hampton headquarters is significant as the command center for strategic decision-making, innovation in fitness offerings, and the coordination of franchise operations across multiple countries, driving the company's growth and brand consistency.

Values Reflected in HQ: The headquarters' design and operations likely reflect Planet Fitness's core values of inclusivity (the Judgement Free Zone), member satisfaction, franchisee support, and promoting a healthy lifestyle.

Location:

Planet Fitness has a significant global presence, primarily in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. Globally, the company supports its franchise operations through brand management, marketing strategies, supply chain logistics for equipment, technology platforms for club management, and continuous operational guidance to maintain the 'Judgement Free Zone' experience consistently across all locations.

Street Address:

4 Liberty Lane West

City:

Hampton

State/Province:

New Hampshire

Country:

USA

Planet Fitness's Global Presence

Various Regional Hubs, USA/Canada/International

Address: Specific large regional corporate office addresses beyond the main HQ are not prominently publicized. Support is often managed through field-based teams or directly from HQ.

To facilitate effective management and growth of the Planet Fitness franchise network by offering tailored support and resources to franchisees based on regional market needs and dynamics.

Buying Intent Signals for Planet Fitness

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Planet Fitness

As of April 2025, Planet Fitness' leadership includes:

Colleen Keating - Chief Executive Officer
Tom Fitzgerald - Chief Financial Officer
Jennifer Weir - Chief People Officer
Jamie Medeiros - Chief Brand Officer
Bill Bode - Chief Operations Officer
Paul Barber - Chief Information Officer

Investors of Planet Fitness

Planet Fitness has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
SRS Investment Management, LLC
T. Rowe Price Investment Management, Inc.
PRIMECAP Management Company

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Planet Fitness underwent a key leadership change in the past year, with the departure of its long-time CEO Chris Rondeau and the subsequent appointment of Colleen Keating as the new Chief Executive Officer, following an interim period led by board member Craig R. Benson.

Departures

Chris Rondeau, Chris Rondeau stepped down from his role as CEO of Planet Fitness.

New Appointments:

Colleen Keating, Colleen Keating appointed as new Chief Executive Officer, bringing extensive experience in hospitality and franchising.
Craig R. Benson, Craig R. Benson transitioned to Interim CEO role while the company searched for a permanent CEO.

Technology (Tech Stack) used by Planet Fitness

Discover the tools Planet Fitness uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Planet Fitness Email Formats and Examples

Planet Fitness corporate email addresses typically follow common professional patterns. The most prevalent formats usually involve a combination of the employee's first name and last name, or first initial and last name.

Common formats include [first].[last]@planetfitness.com or [first_initial][last]@planetfitness.com

Format

jane.doe@planetfitness.com

Example

85%

Success rate

News and media

Planet Fitness IRJune 10, 2024

Planet Fitness Appoints Colleen Keating as Chief Executive Officer

Planet Fitness, Inc. announced that Colleen Keating has been appointed as the Company's Chief Executive Officer, effective June 10, 2024. Ms. Keating will also be appointed as a member of the Board of Directors....more

Yahoo FinanceMay 8, 2024

Planet Fitness (PLNT) Q1 Earnings: How Did It Fare?

Planet Fitness reported its first-quarter 2024 earnings, providing insights into its financial performance, membership growth, and strategic outlook for the year amidst evolving market conditions....more

Planet Fitness IRFebruary 22, 2024

Planet Fitness, Inc. Announces Fourth Quarter and Full Year 2023 Results

Planet Fitness reported its financial results for the fourth quarter and full year ended December 31, 2023, highlighting system-wide same store sales growth and new store development....more

CNBCSeptember 15, 2023

Planet Fitness CEO Chris Rondeau steps down effective immediately

Planet Fitness announced that CEO Chris Rondeau was departing, effective immediately. Board member Craig Benson was named interim CEO while the company searched for a permanent replacement....more

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