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PieSync's Overview

Total employees40
HeadquartersGhent
Founded2012

PieSync was a pioneering real-time, two-way customer data synchronization platform founded in 2012. It specialized in connecting hundreds of cloud applications, ensuring data consistency across sales, marketing, and customer service tools without manual data entry or complex integrations. PieSync's core value proposition was its intelligent syncing, allowing users to set up 'if this, then that' rules and custom field mappings. In November 2019, PieSync was acquired by HubSpot. Its technology and team were integrated into HubSpot, significantly enhancing HubSpot's native data synchronization capabilities, now largely part of HubSpot's Operations Hub. Before the acquisition, PieSync was recognized for its ease of use and robust, reliable syncing engine, serving thousands of businesses worldwide.

Where is PieSync's Headquarters?

HQ Function

Served as the central hub for all PieSync operations including product development, engineering, marketing, sales, and customer support before the HubSpot acquisition.

Notable Features:

Likely situated within De Punt, a known center for startups and social entrepreneurship in Ghent, fostering a collaborative and innovative environment. De Punt is recognized for its focus on sustainable and impactful businesses.

Work Culture:

As a dynamic Belgian tech startup, PieSync cultivated an agile, innovative, and collaborative work environment. The culture emphasized product excellence, customer-centricity, and a passion for solving complex data synchronization challenges for businesses.

HQ Significance:

The Ghent headquarters was the birthplace of PieSync's industry-leading synchronization technology. It was from here that the company grew to serve a global customer base, ultimately attracting the attention and acquisition by HubSpot.

Values Reflected in HQ: The choice of a collaborative and innovation-focused environment like De Punt likely reflected PieSync's core values of connectivity, efficiency, innovation, and problem-solving.

Location:

Before its acquisition by HubSpot, PieSync had a global customer base, with users in numerous countries utilizing its cloud-based synchronization services. Its physical operational presence was primarily in Ghent, Belgium. Post-acquisition, PieSync's technology has been integrated into HubSpot's platform, which has a vast global presence with offices and customers worldwide. Therefore, the functionalities developed by PieSync now support HubSpot's global operations and customer base through products like Operations Hub.

Street Address:

De Punt Bedrijvencentrum, Kerkstraat 108

City:

Ghent

State/Province:

East Flanders

Country:

Belgium

PieSync's Global Presence

N/A

Address: N/A

N/A

Buying Intent Signals for PieSync

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of PieSync

As of April 2025, PieSync' leadership includes:

Ewout Meyns - Co-Founder & CEO (at PieSync)
Mattias Putman - Co-Founder & CTO (at PieSync)

Investors of PieSync

PieSync has been backed by several prominent investors over the years, including:

AAA Oculus
Ark Angels Activator Fund (ARKimedes-Fonds II)
PMV
Fortino Capital
Notable Capital (formerly GGV Capital)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

PieSync was acquired by HubSpot in November 2019 and has since been fully integrated. As a result, PieSync no longer operates as an independent entity, and there are no executive hires or exits attributable to 'PieSync' in the last 12 months. The original leadership team transitioned roles within HubSpot or moved on to new ventures around the time of the acquisition.

Technology (Tech Stack) used by PieSync

Discover the tools PieSync uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

PieSync Email Formats and Examples

Prior to its acquisition by HubSpot, PieSync likely used common email formats for tech startups. Based on typical patterns, the most probable formats for the @piesync.com domain (now defunct for company operations) would have been variations of first name and last name.

[first].[last]@piesync.com or [first_initial][last]@piesync.com

Format

example: ewout.meyns@piesync.com or emeyns@piesync.com

Example

0 (Note: The @piesync.com domain is no longer active for company operations due to the HubSpot acquisition. Email attempts to this domain will not succeed.)%

Success rate

News and media

HubSpot Press ReleaseNovember 4, 2019

HubSpot Acquires PieSync, the Leading iPaaS for SMBs

HubSpot announced its acquisition of PieSync, a fast-growing intelligent customer data synchronization platform. The acquisition aimed to help businesses align their customer data across various cloud applications....more

TechCrunchNovember 4, 2019

HubSpot acquires PieSync, a data synchronization platform

HubSpot acquired PieSync, a Ghent, Belgium-based startup that provides a SaaS platform for two-way data synchronization. The deal terms were not disclosed. PieSync's team joined HubSpot....more

PieSync (Archived via PR Newswire)September 12, 2018

PieSync Announces Intelligent Two-Way Syncing, Customizable Rules and Filters

PieSync launched new features enhancing its intelligent two-way data synchronization, including advanced rule-making and filtering capabilities to provide users with more control over their data syncs across various business applications....more

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