Picreel
Picreel's Overview
Picreel is a leading conversion rate optimization (CRO) and lead generation SaaS platform. It empowers online businesses to capture abandoning visitors' attention, generate more leads, and increase sales by using intelligently targeted pop-up overlays, surveys, and link shorteners. Picreel's technology tracks user behavior, such as mouse movements and scroll velocity, to trigger customized offers and messages at the most opportune moments, thereby reducing bounce rates and improving overall website engagement. Acquired by ProProfs in 2016, Picreel continues to innovate within the ProProfs suite of business tools.
Where is Picreel's Headquarters?
HQ Function
The Santa Barbara office serves as the primary center for Picreel's core operations, including product strategy, development oversight, marketing initiatives, and sales leadership within the ProProfs ecosystem.
Notable Features:
Specific architectural details of the office are not widely publicized. However, its location in Santa Barbara offers access to a vibrant tech community and a high quality of life, attractive for talent.
Work Culture:
Picreel, as part of ProProfs, likely fosters a work culture centered on innovation, customer success, and agile development. Emphasis is placed on data-driven decision-making and collaborative teamwork, typical of modern SaaS companies.
HQ Significance:
The headquarters is significant as it grounds Picreel's operations in a key US tech region, facilitating talent acquisition and strategic partnerships. It represents the core of Picreel's product identity, even under ProProfs.
Values Reflected in HQ: The headquarters' operations likely reflect values such as customer-centricity, technological excellence, continuous improvement, and a commitment to helping businesses grow through effective conversion optimization tools.
Location:
Picreel serves a diverse global clientele, with users spanning North America, Europe, Asia, Australia, and other regions. Its SaaS platform is accessible worldwide, supported by customer service and technical teams operating from its US headquarters and international operational centers (via ProProfs, e.g., India), ensuring comprehensive support across different time zones.
Street Address:
3463 State St, Ste 347
City:
Santa Barbara
State/Province:
California
Country:
United States
Picreel's Global Presence
Noida, Uttar Pradesh, India
Address: A-82, Sector 4, Noida, Uttar Pradesh 201301, India (ProProfs Office)
Serves as a key operational hub for ProProfs' suite of products, including Picreel, providing 24/7 customer support capabilities, engineering resources, and access to the growing Asian market.
Buying Intent Signals for Picreel
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Picreel
As of April 2025, Picreel' leadership includes:
Investors of Picreel
Picreel has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No specific public announcements concerning executive new hires or exits directly for Picreel or its immediate leadership within ProProfs have been noted in the past 12 months. The leadership team under ProProfs appears to be stable.
Technology (Tech Stack) used by Picreel
Discover the tools Picreel uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Picreel Email Formats and Examples
Picreel likely uses email addresses associated with its primary domain, picreel.com. Based on patterns observed with the founder and common SaaS company practices, the format [first]@picreel.com is a probable primary structure.
[first]@picreel.com (e.g., john@picreel.com)
Format
kevin@picreel.com
Example
75%
Success rate
News and media
Picreel Blog • March 1, 2024
Picreel Integrates with Zapier: Automate Your Lead Generation Workflow
Picreel announced its new integration with Zapier, enabling users to connect Picreel with thousands of other web applications to automate lead data transfer and streamline marketing workflows....more
Picreel Blog • October 10, 2023
Meet Picreel AI: The Future of Intelligent Pop-ups
Picreel introduced Picreel AI, a new suite of artificial intelligence features designed to enhance the intelligence and effectiveness of pop-ups through smarter targeting, personalized content, and automated optimization....more
Crunchbase • November 7, 2016
Picreel Acquired by ProProfs
ProProfs, a provider of online learning and business tools, acquired Picreel, an exit-intent technology provider. This acquisition aimed to enhance ProProfs' suite of customer engagement and conversion tools....more
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