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Pharmasimple's Overview

Total employees125
HeadquartersComines-Warneton
Founded2010

Pharmasimple was a Belgian online pharmacy and parapharmacy, founded in 2010 by Michael Willems and Annabelle Waroquier. It offered a comprehensive range of health, wellness, beauty, and personal care products, including non-prescription medicines, dietary supplements, and dermo-cosmetics through its e-commerce platform. Known for its user-friendly interface and extensive product catalog, Pharmasimple aimed to provide convenient access to pharmaceutical and parapharmaceutical goods for customers primarily in Belgium, France, and other neighboring European countries. In July 2021, Pharmasimple was acquired by Shop Apotheke Europe (now Redcare Pharmacy), a leading online pharmacy in Europe. Following the acquisition, Pharmasimple's operations and brand have been integrated into the Redcare Pharmacy group, leveraging Redcare's larger scale and market presence.

Where is Pharmasimple's Headquarters?

HQ Function

Served as the central hub for Pharmasimple's administrative, e-commerce operations, customer service, warehousing, and logistics for its online pharmacy and parapharmacy business prior to its integration into Redcare Pharmacy.

Notable Features:

The facility was likely a modern office combined with a warehouse optimized for e-commerce logistics, designed to efficiently manage online orders, inventory, and dispatch of pharmaceutical and parapharmaceutical products.

Work Culture:

Pharmasimple fostered an entrepreneurial and dynamic work culture, focused on innovation in online retail, customer satisfaction, and rapid growth within the digital health sector. Teamwork and adaptability were key in managing its e-commerce operations.

HQ Significance:

This headquarters was pivotal to Pharmasimple's establishment and expansion as a significant online pharmacy in Belgium and for its cross-border sales into France and other European markets. It was the core of their operational and strategic activities.

Values Reflected in HQ: The headquarters likely embodied Pharmasimple's values of accessibility (through online channels), efficiency in service delivery, customer trust (especially crucial for pharmaceuticals), and innovation in the burgeoning e-health market.

Location:

As an e-commerce business, Pharmasimple's global presence was defined by the countries it shipped to. It primarily served customers in Belgium and France, with significant activity and shipping capabilities extending to other European countries such as the Netherlands, Luxembourg, Spain, and Germany. Its platform offered multilingual support to cater to its international customer base. Post-acquisition, its market reach and operations are part of Redcare Pharmacy's extensive European network.

Street Address:

Avenue des Saffloquiers 30

City:

Comines-Warneton

State/Province:

Hainaut

Country:

Belgium

Pharmasimple's Global Presence

Buying Intent Signals for Pharmasimple

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Pharmasimple

As of April 2025, Pharmasimple' leadership includes:

Michael Willems - Founder & CEO (former)
Annabelle Waroquier - Co-founder & Marketing Director (former)

Investors of Pharmasimple

Pharmasimple has been backed by several prominent investors over the years, including:

Founders (Michael Willems, Annabelle Waroquier)
Public Market Investors (via Euronext Growth Paris, ticker ALPHS, prior to acquisition)
Shop Apotheke Europe (now Redcare Pharmacy - acquiring entity)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Redcare Pharmacy (formerly Shop Apotheke Europe) in July 2021 and subsequent integration, Pharmasimple no longer operates as an independent entity with its own distinct executive team. Therefore, there are no specific 'Pharmasimple' executive hires or exits to report for the last 12 months. Leadership and organizational changes occur within the broader Redcare Pharmacy group structure.

Technology (Tech Stack) used by Pharmasimple

Discover the tools Pharmasimple uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Pharmasimple Email Formats and Examples

Historically, Pharmasimple likely used common corporate email formats based on its domain pharmasimple.com or pharmasimple.be. These formats are no longer actively used for an independent Pharmasimple entity.

[first_initial][last]@pharmasimple.com or [first].[last]@pharmasimple.com

Format

mwillems@pharmasimple.com

Example

70%

Success rate

News and media

Retail & FMCG Horeca Pharma Services (RWS)May 12, 2021

Shop Apotheke Europe to acquire Belgium’s Pharmasimple

Shop Apotheke Europe announced its agreement to acquire Pharmasimple, a Belgian online pharmacy. The acquisition aimed to strengthen Shop Apotheke's market presence in Belgium and accelerate its growth in the French-speaking regions of Europe. The deal valued Pharmasimple at approximately EUR 18.7 million, including earn-outs....more

Redcare Pharmacy (formerly Shop Apotheke Europe) Corporate NewsJuly 29, 2021

Shop Apotheke Europe Reports Record H1 Sales Growth and Raises Full-Year Guidance (Mentions Pharmasimple)

In its H1 2021 report, Shop Apotheke Europe (now Redcare Pharmacy) confirmed the successful closing of the Pharmasimple acquisition on July 1, 2021. The integration of Pharmasimple was highlighted as part of its strategy to expand its European footprint and consolidate its market leadership....more

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