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Permutive's Overview

Total employees112
HeadquartersLondon
Founded2016

Permutive is an audience platform built for the responsible web, empowering publishers and advertisers to activate audiences at scale without relying on third-party cookies or compromising on privacy. By processing data on the user's device (edge computing), Permutive enables its clients to understand and target their users in real-time while respecting user consent. Their technology helps publishers increase their addressable inventory and data-driven revenue, and allows advertisers to reach engaged audiences in a privacy-first manner. Permutive is focused on building a more transparent and sustainable digital advertising ecosystem.

Where is Permutive's Headquarters?

HQ Function

Global operations, strategic leadership, product innovation and development, core engineering, sales, marketing, and corporate functions.

Notable Features:

Modern office facilities located in London's 'Silicon Roundabout' tech district, designed to foster collaboration and innovation with open-plan workspaces, state-of-the-art meeting rooms, and communal areas.

Work Culture:

Permutive cultivates a dynamic, inclusive, and collaborative work culture centered around its core values: 'Own it,' 'Stronger together,' 'Drive to learn,' and 'Do the right thing.' There is an emphasis on employee well-being, continuous professional growth, and making a positive impact on the digital ecosystem.

HQ Significance:

The London headquarters is strategically important due to its location in a leading global technology and business hub, providing access to a rich talent pool, proximity to key European partners and clients, and a vibrant ecosystem for innovation in the adtech industry.

Values Reflected in HQ: The HQ environment aims to reflect Permutive's values by promoting transparency through open layouts, fostering collaboration via shared and versatile workspaces, and encouraging innovation with dynamic work zones and resources for learning and development.

Location:

Permutive supports its global client base of publishers and advertisers through its main headquarters in London and a significant office in New York. Additionally, the company has a distributed workforce with employees across various locations in North America and Europe. This global footprint enables Permutive to offer sales, customer success, engineering, and product development functions tailored to key international markets, ensuring comprehensive support and innovation for the responsible web worldwide.

Street Address:

The Old Street District, 86-90 Paul Street

City:

London

State/Province:

England

Country:

United Kingdom

Permutive's Global Presence

New York, NY, USA

Address: 419 Park Avenue South, New York, NY 10016, USA

To establish and grow Permutive's presence in the largest advertising market globally, facilitating direct client engagement, partnership development, and access to the extensive adtech talent pool and innovation ecosystem in New York City and North America.

Paris, France

Address: Specific office address not publicly listed, operates with a regional team.

To cater to the specific needs of the French and Southern European digital advertising markets, providing localized support and fostering growth in a region with significant digital media consumption and advertising spend.

Denver, CO, USA

Address: Specific office address not publicly listed, operates with a regional team.

To tap into the growing tech talent pool in the Mountain West region of the US, supporting Permutive's R&D and engineering capabilities with a distributed team model.

Buying Intent Signals for Permutive

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Permutive

As of April 2025, Permutive' leadership includes:

Joe Root - Co-founder & CEO
Tim Spratt - Co-founder & CTO
Steve Francolla - Chief Revenue Officer
Chloe Mereb - Chief Brand & Comms Officer
Kimberly Byrd - VP, People
Mark Zahar - VP, Product

Investors of Permutive

Permutive has been backed by several prominent investors over the years, including:

SoftBank Vision Fund 2
EQT Ventures
Octopus Ventures
Origin Ventures
Initial Capital
LocalGlobe
Entrée Capital

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Permutive has strategically strengthened its leadership team with key appointments over the past year, particularly in product leadership, to drive its mission forward. Publicly announced executive exits have been minimal, indicating stability within the core leadership team.

New Appointments:

Mark Zahar, Mark Zahar joined Permutive as Vice President of Product, bringing extensive experience in product management to steer the company's product vision and execution.

Technology (Tech Stack) used by Permutive

Discover the tools Permutive uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Permutive Email Formats and Examples

Permutive commonly uses the 'first.last' email format (e.g., jane.doe@permutive.com). This is a prevalent structure in many technology and SaaS companies. Other formats might be in use but are less common.

first.last@permutive.com

Format

jane.doe@permutive.com

Example

90%

Success rate

News and media

Business WireOctober 17, 2023

Permutive and PubMatic Expand Partnership to Offer Cookie-Free Audience Activation for Advertisers

Permutive and PubMatic announced an expanded partnership to provide advertisers with enhanced access to privacy-preserving, first-party data-driven audience cohorts for activation across PubMatic's extensive sell-side platform, without relying on third-party cookies....more

Permutive BlogNovember 9, 2023

Permutive’s Audience Platform is Now Available in AWS Marketplace

Permutive announced that its audience platform for the responsible web is now available in AWS Marketplace. This allows Amazon Web Services (AWS) customers to easily discover, procure, and deploy Permutive’s solutions to activate audiences responsibly and at scale without third-party cookies....more

Permutive Blog (citing research)February 20, 2024

Permutive research: Publishers risk losing $75m by delaying first-party data activation

Permutive released research highlighting that publishers could collectively risk up to $75 million in annual revenue by delaying the activation of their first-party data strategies, emphasizing the urgency in adapting to a cookieless future....more

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