Pepperfry
Pepperfry's Overview
Pepperfry is India's leading e-commerce marketplace for furniture, home decor, lighting, and home improvement products. Launched in 2012, the company offers a wide selection of curated items, aiming to be a one-stop-shop for all home needs, connecting customers with sellers and providing managed marketplace services including logistics and customer support.
Where is Pepperfry's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, technology development, marketing, operations management, and corporate functions for Pepperfry's pan-India e-commerce business.
Notable Features:
Modern office facilities within a large industrial complex, designed to foster collaboration and innovation. Features open-plan workspaces, meeting rooms, and common areas conducive to a dynamic tech company environment.
Work Culture:
A fast-paced, innovative, and customer-centric work environment. Emphasis on teamwork, data-driven decisions, and agility, typical of a leading e-commerce player. Employees often describe it as a place with learning opportunities and a vibrant atmosphere.
HQ Significance:
The Mumbai headquarters is critical for coordinating Pepperfry's extensive online retail operations, managing its supply chain, developing its technology platform, and driving its overall business strategy across India.
Values Reflected in HQ: The headquarters likely reflects Pepperfry's values of innovation, customer focus, efficiency, and a commitment to making beautiful homes accessible, through its operational setup and employee environment.
Location:
Pepperfry's primary market and operations are concentrated within India. While it sources some products internationally, its customer-facing business, logistics, and corporate functions are India-centric. The company leverages global technology trends and partnerships to enhance its platform and service offerings within the Indian market.
Street Address:
Gate No. 2, Plant No. 3, Godrej & Boyce Complex, LBS Marg
City:
Mumbai
State/Province:
Maharashtra
Country:
India
Pepperfry's Global Presence
Bengaluru, Karnataka/India
Address: No. 98/1, Anepalya Main Rd, Audugodi, Bengaluru, Karnataka - 560030
Strengthens Pepperfry's technology backbone and optimizes supply chain and customer service operations for the Southern Indian market, a significant region for e-commerce growth.
New Delhi, Delhi/India
Address: Khasra No. 420, Village Sultanpur, M.G. Road, New Delhi - 110030
Manages and expands Pepperfry's presence in North India, focusing on localized marketing strategies, efficient delivery networks, and catering to regional customer preferences.
Buying Intent Signals for Pepperfry
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Executive Team of Pepperfry
As of April 2025, Pepperfry' leadership includes:
Investors of Pepperfry
Pepperfry has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past year, Pepperfry has navigated significant leadership changes, notably with co-founder Ashish Shah taking on the CEO role following the unfortunate demise of co-founder Ambareesh Murty. The company has also strategically strengthened its executive team by appointing a new COO and a Head of Design to spearhead its next phase of growth and innovation.
Departures
New Appointments:
Technology (Tech Stack) used by Pepperfry
Discover the tools Pepperfry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Pepperfry Email Formats and Examples
Pepperfry likely follows common corporate email patterns. While the exact primary format isn't publicly disclosed, typical structures for companies of this size and nature include [first_name].[last_name]@[company_domain] or [first_initial][last_name]@[company_domain].
[firstname].[lastname]@pepperfry.com or [firstinitial][lastname]@pepperfry.com
Format
jane.doe@pepperfry.com
Example
75%
Success rate
News and media
The Economic Times • May 21, 2024
Pepperfry appoints former KartR executive Abhimanyu Lal as Chief Operating Officer
Online furniture retailer Pepperfry has appointed Abhimanyu Lal as its new Chief Operating Officer (COO). Lal, who previously served as Chief Business Officer at KartR.com, will focus on enhancing customer experience and driving operational efficiencies at Pepperfry....more
Business Standard • February 12, 2024
Pepperfry to expand offline presence, plans to add 40 studios in FY25
Pepperfry announced its plans to significantly expand its offline retail footprint by adding 40 new 'Studios' (experience stores) across India in the fiscal year 2025. This move aims to enhance customer engagement and provide a touch-and-feel experience for its products....more
Livemint • August 08, 2023
Pepperfry Co-founder Ambareesh Murty passes away
Ambareesh Murty, co-founder and CEO of online furniture marketplace Pepperfry, passed away in Leh due to a cardiac arrest. His vision was instrumental in building Pepperfry into a leading furniture brand in India....more
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