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Peabody's Overview

Total employees2050
HeadquartersLondon
Founded1862

Peabody Trust is one of London's oldest and largest housing associations. Founded in 1862 by philanthropist George Peabody, it provides affordable homes and community services to over 220,000 people across London and the South East. Following its merger with Catalyst Housing in April 2023, Peabody now manages over 107,000 homes. The organization is committed to creating great places, supporting people to live well, and tackling housing inequality through new developments, regeneration projects, and a wide range of community investment programs focused on employment, wellbeing, and support for vulnerable residents.

Where is Peabody's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic decision-making, corporate governance, finance, housing development, and overarching operational management for Peabody's activities across London and the South East.

Notable Features:

A modern office building equipped with facilities to support a large workforce and collaborative projects. Its location in a prominent part of London underscores Peabody's significant presence in the capital's housing sector.

Work Culture:

The work culture at Peabody HQ is mission-driven, emphasizing social purpose, collaboration, innovation, and a commitment to serving residents and communities. There is a strong focus on professional development and creating a supportive environment for staff.

HQ Significance:

The headquarters symbolizes Peabody's long-standing commitment to London since its founding and its ongoing role as a major provider of affordable housing and community services. It is central to coordinating efforts to address housing needs and improve lives.

Values Reflected in HQ: The headquarters' operations and environment aim to reflect Peabody's core values: being ambitious, caring, collaborative, empowering, and trusted in its service to communities.

Location:

Peabody Trust's operational activities are concentrated entirely within the United Kingdom, specifically in London and the South East of England. It does not maintain international offices or deliver services directly in other countries. Its 'global' connection is primarily historical, through its American founder George Peabody, and through its engagement with international best practices and learning in the fields of housing, urban regeneration, and social policy.

Street Address:

45 Westminster Bridge Road

City:

London

State/Province:

London

Country:

United Kingdom

Peabody's Global Presence

Basildon, Essex/United Kingdom

Address: Pembroke House, Pitsea Centre, Basildon, Essex, SS13 3BY

To provide localized management and support for Peabody's housing stock and residents in the East of England, ensuring services are responsive to regional needs and community development goals.

Ealing, London/United Kingdom

Address: Ealing Gateway, 26-30 Uxbridge Road, London, W5 2AU

To integrate and manage services for former Catalyst residents and properties, drive Peabody's expanded operations in West London and the home counties, and provide a base for local teams.

Buying Intent Signals for Peabody

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Peabody

As of April 2025, Peabody' leadership includes:

Ian McDermott - Chief Executive
Bob Bernotas - Chief Financial Officer
Sarah Thomas - Chief Operating Officer
Elly Hoult - Chief Business Development Officer
Peter Evans - Chief Property Officer
David Lavarack - Chief Information & Technology Officer
Carolynurang - Chief People and Culture Officer

Investors of Peabody

Peabody has been backed by several prominent investors over the years, including:

Institutional Bond Investors (via public bonds and private placements)
Banks and Financial Institutions (Lenders providing loan facilities)
Homes England (UK Government's housing and regeneration agency providing grant funding)
Greater London Authority (GLA - providing funding and strategic partnership for London developments)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits1

Over the last 12 months (May 2023 - May 2024), Peabody Trust has seen key executive appointments, largely to establish the leadership team for the newly merged organization with Catalyst Housing. This includes new appointments to Chief Financial Officer, Chief Operating Officer, and Chief People and Culture Officer roles, alongside some departures related to the integration.

Departures

Eamonn Hughes, Eamonn Hughes stepped down as Chief Financial Officer.

New Appointments:

Sarah Thomas, Sarah Thomas commenced her role as Chief Operating Officer for the merged Peabody group.
Bob Bernotas, Bob Bernotas joined Peabody as the new Chief Financial Officer.
Carolynurang, Carolynurang was appointed and started as the new Chief People and Culture Officer.

Technology (Tech Stack) used by Peabody

Discover the tools Peabody uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Peabody Email Formats and Examples

Peabody Trust primarily utilizes the email format 'firstname.lastname@peabody.org.uk'. Another, less common, format observed is 'firstinitiallastname@peabody.org.uk'. For broader communication or departmental contacts, generic email addresses may also be in use.

firstname.lastname@peabody.org.uk

Format

john.smith@peabody.org.uk

Example

85%

Success rate

News and media

Peabody TrustMay 16, 2024

Peabody Trust celebrates new affordable homes in Islington

Peabody, in partnership with Islington Council and an L&Q-led joint venture, celebrated the completion of 120 new affordable homes at the 2 Finsbury Park development. The homes include options for social rent, London Affordable Rent, and Shared Ownership....more

Social HousingMay 10, 2024

Peabody Trust secures £150m sustainability-linked loan from new lender

Peabody has secured a new £150m sustainability-linked loan from a UK-based institutional investor. The funding is tied to targets for improving the energy efficiency of its homes and supporting residents into employment....more

Peabody TrustApril 25, 2024

Peabody Trust: Celebrating one year of a bigger, better Peabody

Peabody marked the first anniversary of its merger with Catalyst Housing. The organization highlighted its achievements over the past year in improving services for residents, investing in existing homes, delivering new affordable housing, and strengthening community support programs....more

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