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Parks Associates's Overview

Total employees73
HeadquartersAddison
Founded1986

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, the firm creates research reports, analyzes market trends, and hosts executive conferences focused on the digital lifestyle, the Internet of Things (IoT), connected home, entertainment and communication services, digital health, and mobile applications and services. They are known for their quantitative research, consumer surveys, and industry forecasts that help companies develop successful business strategies.

Where is Parks Associates's Headquarters?

HQ Function

The headquarters serves as the primary center for research operations, analyst teams, client services, event management (including their flagship CONNECTIONS™ conferences), and corporate administration.

Notable Features:

Modern office space within a commercial business park, designed to facilitate collaboration among research analysts and support teams. Equipped with resources for data analysis, report generation, and hosting client meetings.

Work Culture:

The work culture at Parks Associates emphasizes analytical rigor, industry expertise, and thought leadership. It's a collaborative environment focused on producing high-quality market intelligence and actionable insights for clients in fast-evolving technology sectors.

HQ Significance:

The Addison headquarters is central to Parks Associates' ability to conduct in-depth research, engage with industry leaders, and disseminate findings that shape strategies for companies in the connected consumer ecosystem.

Values Reflected in HQ: The headquarters likely reflects Parks Associates' values of professionalism, data-driven decision-making, and innovation, providing an environment conducive to focused research and strategic analysis.

Location:

While headquartered in Texas, Parks Associates serves a global clientele and conducts research covering international markets, including North America, Europe, Asia-Pacific, and Latin America. Their analysts track global trends, and their conferences attract an international audience. They achieve this global reach through their expert research team, extensive industry network, and partnerships, rather than numerous physical international offices.

Street Address:

5080 Spectrum Dr, Suite 1000W

City:

Addison

State/Province:

TX

Country:

USA

Parks Associates's Global Presence

Buying Intent Signals for Parks Associates

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Parks Associates

As of April 2025, Parks Associates' leadership includes:

Elizabeth Parks - President and CMO
Jennifer Kent, PhD - VP, Research
Kristen Hanich - Director of Research
Chris O'Dell - VP, Business Development
Mindi Sue Sternblitz-Rubenstein - VP, Marketing

Investors of Parks Associates

Parks Associates has been backed by several prominent investors over the years, including:

Parks Associates is a privately held company.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Parks Associates maintains a relatively stable leadership team. Public announcements of executive hires or departures are infrequent. Any recent changes would typically be related to strategic internal promotions or additions to support growing research areas. No major, widely publicized executive exits or external hires have been noted in the past 12 months from general news searches.

Technology (Tech Stack) used by Parks Associates

Discover the tools Parks Associates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Parks Associates Email Formats and Examples

Parks Associates primarily uses the email format combining the first initial with the last name, or first name dot last name. These are common professional email structures.

flast@parksassociates.com or first.last@parksassociates.com

Format

eparks@parksassociates.com

Example

85%

Success rate

News and media

Parks Associates Press ReleaseMay 23, 2024

Parks Associates: 40% of US internet households own a smart home device bought in the past 12 months

Parks Associates announced new research at its 28th annual CONNECTIONS™: The Premier Connected Home Conference, revealing that 40% of US internet households purchased a smart home device in the past 12 months. The firm highlighted the continued growth in smart home adoption and evolving consumer preferences....more

CISION PR Newswire (via Parks Associates)April 30, 2024

Parks Associates: Number of US households with no pay-TV service will nearly double from 2024 to 2029

Parks Associates released new research forecasting that the number of US households without a pay-TV service will increase from 51 million in 2024 to 84 million by 2029. This highlights the accelerating trend of cord-cutting and the shift towards streaming services....more

Parks Associates Press ReleaseFebruary 27, 2024

Parks Associates: Smart home services are in high demand, with over 60% of households interested in services that manage their devices for them

New consumer research from Parks Associates indicates strong demand for managed smart home services. Over 60% of US internet households express interest in services that would manage their smart home devices, indicating opportunities for service providers in the growing smart home market....more

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