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Packlane's Overview

Total employees75
HeadquartersBerkeley
Founded2015

Packlane makes it easy for businesses to create beautiful, custom-branded packaging. They offer a user-friendly online platform where customers can design and order a variety of box types, mailers, and bags with low minimums and fast turnarounds. Acquired by the Elanders Group in 2021, Packlane continues to serve e-commerce businesses, subscription boxes, retailers, and marketing agencies looking to enhance their brand presentation and customer unboxing experience.

Where is Packlane's Headquarters?

HQ Function

Serves as the registered corporate address and a hub for some administrative and potentially core operational tasks, while the broader team collaborates remotely.

Notable Features:

As Packlane emphasizes a remote-first model, the physical office features are less central to its operations. The Berkeley location offers a presence in a vibrant tech and innovation hub.

Work Culture:

Packlane's culture, stemming from its startup roots, likely emphasizes innovation, customer-centricity, and agility. As part of Elanders and with a remote-first model, it likely fosters collaboration through digital tools, autonomy, and a focus on results.

HQ Significance:

The Berkeley location connects Packlane to the innovative spirit of the San Francisco Bay Area. Post-acquisition, its significance is also tied to its role within the Elanders Group's North American operations.

Values Reflected in HQ: The choice of Berkeley could reflect values of innovation and creativity. The remote-first operational model reflects adaptability, trust, and modern work practices.

Location:

While Packlane's primary customer base has historically been strong in North America, they offer international shipping to many countries. As part of the Elanders Group, a global company with operations in over 20 countries, Packlane can leverage this extensive network for production, logistics, and potentially expanded market reach. Their online platform allows customers from various regions to design and order packaging, supported by customer service accessible globally. Production and fulfillment are managed through a network of partners and Elanders' facilities.

Street Address:

1500 Fourth Street, Suite 1

City:

Berkeley

State/Province:

CA

Country:

USA

Packlane's Global Presence

Buying Intent Signals for Packlane

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Packlane

As of April 2025, Packlane' leadership includes:

Daniel O'Sullivan - President, Packlane (at Rondo-Pak, an Elanders Group Company)
Miriam Brafman - Founder (Former CEO)

Investors of Packlane

Packlane has been backed by several prominent investors over the years, including:

Techstars
GV (Google Ventures)
Initialized Capital
Ludlow Ventures
BoxGroup
Mark Cuban
Acquired by Elanders Group (December 2021)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or exits for Packlane as a distinct brand have been publicly announced in the last 12 months. Leadership continuity is often managed within the parent company, Rondo-Pak/Elanders Group.

Technology (Tech Stack) used by Packlane

Discover the tools Packlane uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Packlane Email Formats and Examples

Packlane likely uses common corporate email formats. Based on industry standards and available patterns, the most probable formats are firstname.lastname@packlane.com or firstname@packlane.com.

firstname.lastname@packlane.com or firstname@packlane.com

Format

jane.doe@packlane.com

Example

85%

Success rate

News and media

WhatTheyThinkMay 9, 2023

Packlane News: Elanders Deepens Packaging Focus with Packlane Integration and Rondo Acquisition Anniversary

Elanders highlighted its strengthened focus on packaging, detailing the successful integration of Packlane and marking the anniversary of the Rondo acquisition, both key to expanding its offerings in consumer and healthcare packaging....more

PR NewswireAugust 2, 2023

Packlane News: Packlane Launches New Customizable Mailer Box Product Line

Packlane announced the launch of a new line of customizable mailer boxes, expanding its product offerings to provide businesses with more versatile and durable shipping solutions designed for a premium unboxing experience....more

Elanders GroupOctober 26, 2023

Packlane News: Elanders Interim Report (Jan-Sep 2023) Notes Packaging Growth

Elanders' Q3 2023 report mentioned that its acquisition of Packlane contributed to growth in its packaging offerings, particularly within the e-commerce sector, as part of its broader Supply Chain Solutions segment....more

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