Overton's is a well-established American retailer specializing in boating accessories, marine equipment, and watersports gear. Founded in 1976 and headquartered in Greenville, North Carolina, Overton's has built a strong reputation among boating and water enthusiasts by offering an extensive catalog of products including boat parts, seats, covers, PFDs, towables, fishing equipment, and marine electronics. In 2017, Overton's was acquired by Camping World Holdings, Inc., and continues to operate as a key brand in their portfolio, leveraging a robust e-commerce platform and an integrated presence with Camping World's retail network to serve customers nationwide.
Serves as the primary corporate office for the Overton's brand, overseeing e-commerce operations, merchandising, marketing strategy, customer service initiatives, and administrative functions.
The Greenville facility historically combined corporate offices with significant warehousing and distribution capabilities, reflecting its origins as a mail-order catalog company. It now houses modern office spaces focused on brand management and digital operations within the Camping World network.
As part of Camping World Holdings, the work culture at Overton's likely emphasizes a customer-centric approach, a passion for the outdoors and marine activities, and a dynamic, results-oriented retail environment. Team collaboration is key to maintaining Overton's brand strength and e-commerce success.
The Greenville headquarters is historically significant as the original home and operational center of the Overton's brand. It has been instrumental in the company's growth from a small catalog business to a major national retailer in the marine and watersports sector.
Overton's primarily serves customers within the United States through its robust e-commerce platform and retail presence integrated with Camping World locations. While some products may be available for international shipping, the company's core operational and market focus is domestic. Global functions are largely related to sourcing products and materials from international manufacturers and suppliers to support its diverse inventory.
111 Red Banks Road
Greenville
NC
USA
Address: 250 Parkway Drive, Lincolnshire, IL 60069
Serves as the national corporate command center, facilitating shared services, executive leadership, and consolidated functions that benefit the operations and strategic direction of Overton's.
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As of April 2025, Overton's' leadership includes:
Overton's has been backed by several prominent investors over the years, including:
Camping World Holdings, parent company of Overton's, made key leadership appointments and promotions in the past year, notably including a new Chief Financial Officer and Senior Vice Presidents in divisions relevant to Overton's, such as Parts & Accessories.
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Email addresses for Overton's corporate employees, especially those integrated within Camping World Holdings, typically follow common corporate patterns. The most likely formats would use the employee's first name and last name, or an initial and last name.
[first_initial][last]@overtons.com (e.g., jdoe@overtons.com) or [first].[last]@overtons.com (e.g., john.doe@overtons.com). Emails may also use the @campingworld.com domain.
Format
jdoe@overtons.com
Example
75%
Success rate
Camping World Investor Relations • May 7, 2024
Camping World Holdings, Inc. (NYSE: CWH), the parent company of Overton's, released its first-quarter 2024 financial results. During the earnings call, leadership discussed performance across various segments, including the marine and boating accessories market served by Overton's, highlighting current consumer trends and the outlook for the upcoming boating season....more
Business Wire • December 5, 2023
Camping World Holdings, Inc., parent company of Overton's, announced its planned acquisition of The Boat House, a multi-location boat dealership and marine service provider with six locations across the Midwest and Florida. This strategic acquisition is aimed at further expanding Camping World's and Overton's footprint and offerings in the recreational marine market....more
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