Amex GBT Ovation
Amex GBT Ovation's Overview
Ovation Travel Group, founded in 1984 by Paul Metselaar, is a prominent American travel management company specializing in high-touch corporate travel, luxury leisure travel, and meetings & events. Known for its personalized service and expertise in managing complex travel needs for demanding clientele, including law firms, financial services, and entertainment industries. In January 2021, Ovation Travel Group was acquired by American Express Global Business Travel (Amex GBT), becoming a key part of Amex GBT's strategy to enhance its offerings for small to mid-sized clients and the luxury market. Ovation continues to operate as a distinct brand and division within Amex GBT, leveraging the parent company's extensive global network, technology, and resources while maintaining its signature high-service standards.
Where is Amex GBT Ovation's Headquarters?
HQ Function
Serves as the central hub for Ovation's leadership, operations, client relationship management, supplier partnerships, and strategic direction within the American Express GBT framework.
Notable Features:
Located in a prime Manhattan business district, offering modern office facilities and accessibility for clients and industry partners. The office is designed to foster collaboration and support its high-touch service model.
Work Culture:
The work culture at Ovation emphasizes client-centricity, meticulous attention to detail, and deep travel industry knowledge. It fosters a collaborative environment where travel advisors are empowered to provide exceptional, personalized service. Post-acquisition, this culture is blended with the broader Amex GBT corporate values of trust, service, and innovation.
HQ Significance:
The New York City headquarters is significant due to its historical importance as Ovation's founding location and its ongoing role as the nerve center for its specialized travel services. Its presence in NYC underscores its focus on high-value corporate and luxury travel markets.
Values Reflected in HQ: The choice of a prestigious New York City address reflects Ovation's commitment to excellence, its focus on serving discerning corporate and luxury clients, and its status as a leading player in the travel management industry.
Location:
Through its integration with American Express Global Business Travel, Ovation Travel Group provides services in over 140 countries worldwide. This extensive global network supports multinational corporate travel programs, intricate luxury leisure itineraries, and global meetings & events. Functions supported globally include 24/7 travel assistance, local market expertise, VIP handling, risk management solutions, consolidated reporting, and negotiated supplier rates, all delivered with Ovation's characteristic personalized service approach.
Street Address:
440 Park Avenue South, 9th Floor
City:
New York
State/Province:
NY
Country:
USA
Amex GBT Ovation's Global Presence
London, UK
Address: Operations integrated with Amex GBT's UK offices, e.g., 5 Churchill Place, Canary Wharf, London, E14 5HU (Amex GBT UK HQ)
Serves as a key hub for European operations, managing multinational accounts, and fostering relationships with European travel suppliers. Caters to industries with strong presence in London, such as finance and law.
Woodland Hills, CA, USA
Address: Operations integrated with Amex GBT's West Coast presence.
Ensures comprehensive service coverage across different time zones in the US and manages relationships with West Coast clients and suppliers.
Buying Intent Signals for Amex GBT Ovation
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Executive Team of Amex GBT Ovation
As of April 2025, Amex GBT Ovation' leadership includes:
Investors of Amex GBT Ovation
Amex GBT Ovation has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following the acquisition by American Express Global Business Travel in January 2021, the core leadership of Ovation Travel Group transitioned into key roles within the newly formed OvationNetwork division of Amex GBT. While there haven't been highly publicized, distinct Ovation-specific executive hires or exits in the immediate past 12 months separate from broader Amex GBT movements, the leadership team remains stable, focusing on integrating and leveraging the strengths of both organizations.
Technology (Tech Stack) used by Amex GBT Ovation
Discover the tools Amex GBT Ovation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Amex GBT Ovation Email Formats and Examples
Ovation Travel Group, prior to and following its acquisition by Amex GBT, primarily utilizes standard corporate email formats. The most common structures involve combinations of first name, last name, and initial. While legacy @ovationtravel.com addresses may still be functional for some long-standing contacts, communications may increasingly originate from or be directed to Amex GBT email domains for integrated services.
[first_initial][last]@ovationtravel.com (e.g., jsmith@ovationtravel.com) or [first].[last]@ovationtravel.com (e.g. john.smith@ovationtravel.com)
Format
pmetselaar@ovationtravel.com
Example
80%
Success rate
News and media
American Express Global Business Travel • January 20, 2021
American Express Global Business Travel to Acquire Ovation Travel Group
American Express Global Business Travel (GBT) today announced it has signed an agreement to acquire Ovation Travel Group, a leading, independently owned travel management company. The acquisition will expand GBT’s footprint in the SME and premium travel segments....more
Skift • July 13, 2021
Ovation Travel Adapts to New Amex GBT Ownership With Some Friction
Ovation Travel Group is settling into its new role as part of American Express Global Business Travel, with a focus on maintaining its high-touch service culture while integrating into a larger corporate structure. The transition involves adapting systems and processes, with an aim to leverage GBT's scale and technology....more
Business Travel News • May 1, 2023
Ovation Travel Group Exec Tina Rose on Navigating Client Needs Post-Pandemic
Tina Rose, Managing Director of OvationNetwork, discussed how the company is addressing evolving corporate and luxury travel demands, focusing on personalized service, duty of care, and sustainability, supported by Amex GBT's resources....more
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