Oval Money
Oval Money's Overview
Oval Money was a financial technology company founded in 2016 with the mission to help individuals, particularly millennials, cultivate better financial habits through an intuitive mobile application. The app offered automated savings based on spending patterns, access to a marketplace of investment products like ETFs and P2P lending, and tools for financial tracking and education. Operating primarily in Italy and the United Kingdom, Oval aimed to make saving and investing simple and accessible. The company underwent acquisitions, first by Guru Capital SA in early 2021, and shortly thereafter its UK operations were acquired by ETX Capital (which later became OvalX). The original Oval Money app services were eventually discontinued for users in late 2022 as operations were integrated or wound down.
Where is Oval Money's Headquarters?
HQ Function
Served as the main operational and development hub, especially during its formative years, focusing on product engineering, design, and strategy for its European user base.
Notable Features:
Likely a modern, open-plan office space designed to foster collaboration and innovation, typical of fintech startups. Specific architectural details are not widely publicized.
Work Culture:
As a dynamic fintech startup, the work culture at Oval Money likely emphasized agility, technological innovation, customer-centricity, and a fast-paced environment. Collaboration between its Italian, UK, and Spanish teams was key.
HQ Significance:
The Turin headquarters was significant as the birthplace of Oval Money, where its core platform was developed and its initial growth strategy was formulated, particularly for the Italian market.
Values Reflected in HQ: The headquarters probably reflected values of innovation, financial empowerment, accessibility, and technological advancement, aiming to create a user-friendly platform for personal finance.
Location:
Oval Money primarily focused its operations and services within Europe, with Italy and the United Kingdom as its core markets. It also maintained a technology hub in Barcelona, Spain. The company provided localized app experiences, customer support, and financial products tailored to users in these key European countries. Its expansion strategy was concentrated within Europe before its series of acquisitions.
Street Address:
Via Nizza, 52 (previously also cited at Via Poliziano, 15)
City:
Turin
State/Province:
Piedmont
Country:
Italy
Oval Money's Global Presence
London, United Kingdom
Address: Various locations over time, including co-working spaces and dedicated offices as the UK operations grew. A notable address was in the City of London.
To establish and expand Oval Money's footprint in the competitive UK fintech sector, tailoring services for UK consumers seeking accessible savings and investment tools.
Barcelona, Spain
Address: Specific address not widely publicized; likely a modern tech office or co-working space suitable for a technology team.
To strengthen the company's engineering and product innovation capacity by tapping into Barcelona's vibrant technology ecosystem.
Buying Intent Signals for Oval Money
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Oval Money
As of April 2025, Oval Money' leadership includes:
Investors of Oval Money
Oval Money has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Oval Money ceased its independent operations following acquisitions that occurred more than 12 months ago (primarily in 2021). Consequently, there are no executive hires or exits to report for Oval Money in its original capacity within the last 12 months. Major leadership transitions coincided with these acquisitions.
Technology (Tech Stack) used by Oval Money
Discover the tools Oval Money uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Oval Money Email Formats and Examples
Based on common practices for technology startups and information from former employees, Oval Money likely utilized standard professional email formats. The primary domain was @ovalmoney.com. These formats are no longer active due to the company ceasing operations.
[first].[last]@ovalmoney.com or [first_initial][last]@ovalmoney.com
Format
example: benedetta.lucini@ovalmoney.com or blucini@ovalmoney.com
Example
0 (Company operations ceased; domain inactive for email)%
Success rate
News and media
This is Money UK • August 2, 2022
Oval Money news title: Savings and investment app Oval Money to close in October
Oval Money announced to its users its intention to cease services in October 2022. Customers were advised to withdraw their funds as accounts would be closed, marking the wind-down of the original app following its earlier acquisitions....more
Finance Magnates • April 29, 2021
Oval Money news title: ETX Capital Acquires Oval Money to Push into B2C Commission-Free Trading
UK-based financial services firm ETX Capital acquired Oval Money. The deal aimed to bolster ETX Capital's offerings by integrating Oval's commission-free trading capabilities and expanding into the B2C fintech space....more
Finextra • January 26, 2021
Oval Money news title: Guru Capital acquires Oval Money
Swiss private equity firm Guru Capital SA completed the acquisition of Oval Money. The move was part of Guru Capital's strategy to build a comprehensive European wealthtech platform by combining Oval's strengths with other financial entities....more
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