Oriflame Cosmetics
Oriflame Cosmetics's Overview
Oriflame is a global social selling beauty company, co-founded in Sweden in 1967 by brothers Jonas and Robert af Jochnick, and their friend Bengt Hellsten. The company offers a wide portfolio of Swedish, nature-inspired, innovative beauty products spanning skincare, cosmetics, fragrance, and wellness, marketed through a global network of independent Brand Partners. Oriflame is committed to sustainability, ethical practices, and empowering individuals through its entrepreneurial business opportunity, operating in over 60 countries.
Where is Oriflame Cosmetics's Headquarters?
HQ Function
Serves as the primary hub for Oriflame Holding AG, overseeing global strategic direction, corporate finance, legal affairs, and governance for the international group.
Notable Features:
Modern office facilities designed to support international corporate functions. Specific architectural highlights are not extensively publicized.
Work Culture:
The corporate culture emphasizes collaboration, innovation in the beauty sector, and an entrepreneurial spirit, reflecting its social selling model. A strong international focus is inherent due to its widespread global operations and diverse workforce.
HQ Significance:
The Swiss headquarters underscores Oriflame's status as a multinational corporation, providing a strategic base for its global operations and financial management, while its Swedish origins continue to inspire its brand philosophy and product development.
Values Reflected in HQ: The headquarters' location in an internationally recognized business center reflects Oriflame's commitment to global reach, operational efficiency, and stable corporate governance.
Location:
Oriflame operates in over 60 countries across Europe, Asia, Latin America, and Africa. Its global functions support a wide array of activities including Research & Development (with primary facilities in Dublin, Ireland and support in Stockholm, Sweden), manufacturing (with strategically located factories in Poland, China, and India), global marketing, digital innovation, supply chain management, IT, and comprehensive support for its millions of independent Brand Partners worldwide. Regional and local offices manage market-specific operations, sales strategies, and marketing campaigns tailored to diverse cultural and consumer needs.
Street Address:
Bleicheplatz 3
City:
Schaffhausen
State/Province:
Schaffhausen
Country:
Switzerland
Oriflame Cosmetics's Global Presence
Stockholm, Sweden
Address: Mäster Samuelsgatan 56, 111 21 Stockholm
Serves as a central hub for many global functions, driving innovation and supporting Nordic market operations, while also connecting with the company's Swedish roots and design philosophy.
Warsaw, Poland
Address: ul. Wołoska 22A, 02-675 Warszawa
Key manufacturing and distribution center for Europe, supporting regional sales and Brand Partner activities, and ensuring efficient supply chain management for a large part of Oriflame's market.
Gurgaon, Haryana/India
Address: Oriflame India Pvt. Ltd., Ground Floor, MGF Metroplex, M.G. Road, Gurgaon - 122002, Haryana
To lead and expand Oriflame's presence in the dynamic South Asian market, adapting global beauty and wellness offerings to local consumer preferences and empowering entrepreneurs through the Oriflame direct selling model.
Buying Intent Signals for Oriflame Cosmetics
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Executive Team of Oriflame Cosmetics
As of April 2025, Oriflame Cosmetics' leadership includes:
Investors of Oriflame Cosmetics
Oriflame Cosmetics has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive change in the last 12 months was the appointment of Anna Malmhake as CEO and President in July 2023, succeeding Magnus Brännström who transitioned to a role on the Board of Directors. Due to Oriflame's status as a privately held company, other senior executive movements are not always widely publicized.
Departures
New Appointments:
Technology (Tech Stack) used by Oriflame Cosmetics
Discover the tools Oriflame Cosmetics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Oriflame Cosmetics Email Formats and Examples
Oriflame typically uses a standard corporate email format, most commonly combining an employee's first name and last name, or their first initial and last name, followed by the '@oriflame.com' domain. Specific formats might vary slightly by region or department.
firstname.lastname@oriflame.com or finitiallastname@oriflame.com
Format
anna.malmhake@oriflame.com
Example
80%
Success rate
News and media
Direct Selling News • May 21, 2024
Oriflame Achieves Planet Positive Milestone with 100% Renewable Electricity in European Factories
Oriflame announced that its European factories are now powered by 100% renewable electricity, marking a significant step in its sustainability journey. This achievement aligns with the company's commitment to reduce its environmental footprint and promote planet-positive practices across its operations....more
Oriflame Press Release / Beauty Industry News • July 3, 2023
Anna Malmhake Appointed New President and CEO of Oriflame
Oriflame Holding AG announced the appointment of Anna Malmhake as its new President and Chief Executive Officer, effective July 1, 2023. She succeeded Magnus Brännström, who after 18 years as CEO, transitioned to the board of directors....more
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