Onitsuka Tiger
Onitsuka Tiger's Overview
Onitsuka Tiger is a celebrated Japanese sports fashion brand with a rich heritage dating back to 1949. Originally founded by Kihachiro Onitsuka to promote youth health through sport, the brand quickly became synonymous with performance athletic footwear, gracing the feet of athletes worldwide. After Onitsuka Co. Ltd. merged with GTO Co., Ltd. and JELENK Co., Ltd. to form ASICS Corporation in 1977, the Onitsuka Tiger brand was thoughtfully revived in 2002 as a distinct lifestyle brand under ASICS. Today, it masterfully blends its historical Japanese craftsmanship and iconic designs, like the globally recognized Mexico 66, with contemporary fashion sensibilities. Onitsuka Tiger offers a range of footwear, apparel, and accessories, appealing to style-conscious consumers who appreciate quality, heritage, and a unique aesthetic that bridges sports history with modern urban life.
Where is Onitsuka Tiger's Headquarters?
HQ Function
Serves as the global headquarters for ASICS Corporation, overseeing international strategy, research and development (at the ASICS Institute of Sport Science), design innovation, and corporate operations for all ASICS brands, including Onitsuka Tiger.
Notable Features:
The ASICS World Headquarters houses the renowned ASICS Institute of Sport Science (ISS), a cutting-edge research facility. The building itself is designed with modern aesthetics and often reflects ASICS' commitment to sustainability and innovation.
Work Culture:
A blend of traditional Japanese corporate culture emphasizing precision, quality, and teamwork, with a global mindset driven by innovation in sports and lifestyle. The ASICS philosophy of 'Anima Sana In Corpore Sano' (A Sound Mind in a Sound Body) often permeates the company culture.
HQ Significance:
As the parent company's HQ, this location is the nerve center for strategic decisions affecting the Onitsuka Tiger brand, including global brand direction, major product line strategies, and research that can influence design and material innovations for Onitsuka Tiger products.
Values Reflected in HQ: The headquarters reflects ASICS' core values of innovation (through the ISS), commitment to quality, global ambition, and a philosophy centered on enhancing mind and body through sport and movement, which extends to the lifestyle positioning of Onitsuka Tiger.
Location:
Onitsuka Tiger, as a premier brand of ASICS Corporation, boasts a significant global presence. Its products are available in numerous countries through a network of flagship retail stores in major international cities, dedicated brand stores, extensive partnerships with multi-brand retailers and department stores, and robust e-commerce platforms. Key functions supported globally include brand marketing and communications tailored to regional audiences, product distribution and logistics, localized customer service, and collaborations with international designers and artists to maintain brand relevance and appeal worldwide. While design and core brand strategy are often centralized with Japanese heritage at their core, regional offices adapt these for local market execution.
Street Address:
7-1-1 Minatojima-Nakamachi, Chuo-ku
City:
Kobe
State/Province:
Hyogo Prefecture
Country:
Japan
Onitsuka Tiger's Global Presence
Boston, Massachusetts, USA
Address: ASICS North America, 125 Summer Street, Boston, MA 02110, USA
To drive brand growth, market penetration, and customer engagement for Onitsuka Tiger and ASICS across North America, adapting global strategies to local consumer preferences and trends.
Hoofddorp, Netherlands
Address: ASICS EMEA B.V., Taurusavenue 125, 2132 LS Hoofddorp, Netherlands
To manage and expand Onitsuka Tiger's presence in the varied European, Middle Eastern, and African markets, coordinating with local distributors and retail partners to tailor offerings and marketing efforts.
Shanghai, China
Address: ASICS Greater China, Unit 2301-2305 & 2308B, HKRI Taikoo Hui Tower 1, No. 288 Shimen Yi Road, Jing'an District, Shanghai, China
To capitalize on the significant growth opportunities for Onitsuka Tiger in Greater China by adapting product assortments and marketing strategies to resonate with local fashion trends and consumer behavior.
Buying Intent Signals for Onitsuka Tiger
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Executive Team of Onitsuka Tiger
As of April 2025, Onitsuka Tiger' leadership includes:
Investors of Onitsuka Tiger
Onitsuka Tiger has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
ASICS Corporation, parent company of Onitsuka Tiger, announced several executive appointments and organizational reforms effective January 1, 2024, and changes to its Board of Directors effective March 22, 2024. These changes largely involved internal promotions and role reassignments aimed at strengthening its global management structure for continued growth, alongside some retirements.
Departures
New Appointments:
Technology (Tech Stack) used by Onitsuka Tiger
Discover the tools Onitsuka Tiger uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Onitsuka Tiger Email Formats and Examples
Onitsuka Tiger is a brand of ASICS Corporation. Email communications from ASICS Corporation typically adhere to common corporate email patterns. Based on available information and common practices for Japanese corporations with global operations, the primary format is likely based on employee names.
firstname.lastname@asics.com
Format
yasuhito.hirota@asics.com
Example
80%
Success rate
News and media
Onitsuka Tiger Official / Various Fashion Media • May 23, 2024
Onitsuka Tiger Celebrates 'Kinnikuman' 45th Anniversary with Exclusive Sneaker Collaboration
Onitsuka Tiger announced a special collaboration with the iconic Japanese manga series 'Kinnikuman' to commemorate its 45th anniversary. The collection features limited-edition sneakers and apparel inspired by the series' beloved characters, blending wrestling culture with Onitsuka Tiger's heritage style....more
Onitsuka Tiger Official Website / Vogue Runway • February 21, 2024
Onitsuka Tiger Presents Autumn Winter 2024 Collection 'Urban Winter' at Milan Fashion Week
Onitsuka Tiger showcased its Autumn Winter 2024 collection, titled 'Urban Winter,' during Milan Fashion Week. The collection paid homage to Japanese winter aesthetics through distinctive layering, contemporary tailoring, and innovative footwear, emphasizing wet-look textures and functional yet stylish designs....more
ASICS News Release • January 18, 2024
ASICS Establishes ASICS Ventures Co., Ltd. to Invest in Startups
ASICS Corporation, parent company of Onitsuka Tiger, announced the establishment of ASICS Ventures Co., Ltd., a new wholly owned subsidiary for corporate venture capital. This initiative aims to invest in startups with innovative technologies, products, and services, fostering new business development for the ASICS Group....more
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