Omdia
Omdia's Overview
Omdia is a global technology research and advisory group established in 2019 from the merger of Informa Tech's research brands (Ovum, Heavy Reading, Tractica) and the acquired IHS Markit technology research portfolio. Omdia delivers comprehensive, data-driven insights and strategic recommendations to technology vendors, service providers, enterprises, and investors. With a team of over 400 analysts and consultants worldwide, Omdia covers a vast spectrum of the technology landscape, including telecommunications, media, entertainment, artificial intelligence, IoT, cybersecurity, and enterprise IT. Their research helps organizations navigate market shifts, understand competitive dynamics, and identify growth opportunities.
Where is Omdia's Headquarters?
HQ Function
Serves as the central hub for Omdia's global research operations, strategic planning, and corporate functions, leveraging the resources of its parent company, Informa Tech. It facilitates coordination among Omdia's worldwide analysts.
Notable Features:
Modern office facilities within a prominent London business district, designed to foster collaboration and innovation. The office benefits from Informa PLC's established infrastructure and state-of-the-art amenities.
Work Culture:
A dynamic, intellectually stimulating, and collaborative environment focused on deep-dive technology research, data analysis, and delivering actionable insights. The culture supports a global team of experts dedicated to accuracy and foresight.
HQ Significance:
The London HQ is pivotal for coordinating Omdia's extensive worldwide analyst network and maintaining its position as a leading, influential source of TMT (Technology, Media, Telecom) intelligence and advice.
Values Reflected in HQ: The headquarters' operations reflect Omdia's core values of expertise, independence, global connectivity, customer focus, and the generation of high-quality, impactful market intelligence.
Location:
Omdia operates globally with analysts and consultants situated in over 25 research centers across North America, Europe, the Middle East & Africa, and Asia Pacific. This widespread presence allows Omdia to offer on-the-ground expertise and truly global perspectives on technology markets. Functions supported globally include market research and analysis, data modeling and forecasting, custom research projects, strategic advisory services, and client support for diverse technology sectors.
Street Address:
5 Howick Place
City:
London
State/Province:
N/A
Country:
United Kingdom
Omdia's Global Presence
Austin, Texas, USA
Address: 701 Brazos St, Suite 1400, Austin, TX 78701, USA (Informa Office)
To serve clients across North America, provide localized market intelligence, conduct primary research, and engage with the region's leading technology innovators, enterprises, and service providers.
Shanghai, China
Address: Room 1003, Shanghai Central Plaza, 381 Huaihai Middle Road, Shanghai 200020, China (Informa Office)
To deliver in-depth analysis of the rapidly evolving APAC technology landscape, support regional clients with tailored insights, and connect global research themes with local market dynamics and opportunities.
Bengaluru, India
Address: Informa Markets India, 5th Floor, Unitech Trade Centre, Sector 43, Gurugram, Haryana – 122002 (Informa Office, with analysts also in Bengaluru and other locations)
To provide granular insights into the Indian technology market, support global and local clients with strategic advice, and contribute to Omdia's global research initiatives from a key emerging market perspective.
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Executive Team of Omdia
As of April 2025, Omdia' leadership includes:
Investors of Omdia
Omdia has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Omdia's core executive leadership team has demonstrated stability over the past 12 months. As a well-established research arm of Informa Tech, major public announcements regarding hires or exits specifically at the Omdia brand level are infrequent, with continuity in key leadership roles being a focus. Broader Informa Tech or Informa PLC announcements may encompass changes impacting the wider group.
Technology (Tech Stack) used by Omdia
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Omdia Email Formats and Examples
Omdia, as part of Informa Tech (a division of Informa PLC), typically utilizes email formats consistent with the wider Informa group. The most common format is `firstname.lastname@omdia.com`. While variations might exist, this pattern is generally reliable for reaching Omdia personnel. For broader Informa group contacts, `firstname.lastname@informa.com` is also prevalent.
firstname.lastname@omdia.com
Format
jane.doe@omdia.com
Example
85%
Success rate
News and media
lightwaveonline.com • May 28, 2024
Omdia: Total long-reach DCI CPO opportunity to exceed $2.4bn by 2029
Omdia research forecasts that the total market opportunity for long-reach datacenter interconnect (DCI) coherent pluggable optics (CPO) will surpass $2.4 billion by 2029. This significant growth is attributed to the escalating demand for bandwidth in data centers, driven by AI and cloud services....more
digitaltveurope.com • May 22, 2024
Omdia forecasts subscription OTT video revenue in CEE to reach $4.6bn by 2029
According to new research from Omdia, subscription over-the-top (OTT) video revenue in Central and Eastern Europe (CEE) is projected to grow to $4.6 billion by 2029. This highlights a substantial expansion and maturation of the streaming market in the CEE region....more
omdia.tech.informa.com (Omdia Press Release) • April 30, 2024
Omdia Unveils Groundbreaking Generative AI Quantitative Tools, Revolutionizing Market Analysis
Omdia announced the launch of its Generative AI (GenAI) Forecasts and Market Opportunity tools. These innovative resources are designed to provide businesses with precise, data-driven insights into the rapidly evolving GenAI landscape, helping them quantify market size and identify growth opportunities....more
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