Nike, Inc. is a global leader in the design, development, manufacturing, and worldwide marketing and sales of athletic footwear, apparel, equipment, accessories, and services. Headquartered near Beaverton, Oregon, Nike's mission is to bring inspiration and innovation to every athlete* (*If you have a body, you are an athlete). The company operates under the Nike, Converse, and Jordan brands, serving athletes at all levels across the globe through retail stores, digital platforms, and strategic partners.
Serves as the central hub for global operations, including executive leadership, product design and innovation, brand marketing, finance, and corporate strategy.
Expansive campus featuring buildings named after legendary athletes (e.g., Michael Jordan, Serena Williams, LeBron James), state-of-the-art sports research labs, multiple fitness centers, sports fields, running trails, Lake Nike, and environmentally conscious architecture (LEED certified buildings).
Known for a fast-paced, competitive, and collaborative environment deeply rooted in sports culture. Emphasis on innovation, performance, employee well-being (wellness programs, sports facilities), diversity, and inclusion.
WHQ is the heart of Nike's global brand identity and innovation engine. It's where key strategic decisions are made, iconic products are developed, and the company's future direction is shaped.
Nike supports its worldwide operations through a network of regional headquarters (like EHQ in Netherlands and Greater China HQ in Shanghai), numerous country-specific offices managing sales and marketing, global distribution centers ensuring product delivery, liaison offices coordinating with contract manufacturers (primarily in Asia), digital technology centers, and hundreds of Nike-owned retail stores across the globe.
One Bowerman Drive
Beaverton
Oregon
USA
Address: Colosseum 1
Central coordination point for the diverse EMEA market, adapting global strategies to regional consumer needs and trends.
Address: No. 99 Jiang Wan Cheng Road, Yangpu District
Strategic center for one of Nike's largest and fastest-growing markets, focusing on local consumer insights and digital innovation.
Address: 855 Avenue of the Americas
Acts as a major brand and innovation hub on the US East Coast, driving key initiatives in fashion, digital, and consumer engagement.
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As of April 2025, Nike' leadership includes:
Nike has been backed by several prominent investors over the years, including:
Nike has seen several key executive appointments and transitions in the past year, aimed at strengthening its brand leadership and driving growth, including a new Chief Marketing Officer and restructured leadership roles.
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Nike commonly uses the firstname.lastname email format for its employees globally. While variations might exist, this is the most frequently observed pattern.
firstname.lastname@nike.com
Format
john.doe@nike.com
Example
90%
Success rate
CNBC • July 25, 2024
Nike reported fiscal first-quarter earnings and revenue that topped analysts’ expectations, driven by strong performance in North America and Greater China. The company highlighted positive results from its innovation strategy and new product launches....more
Nike News • June 27, 2024
Nike reported its Q4 and full fiscal year 2024 results, noting revenue declines but emphasizing progress in product innovation and marketplace strategies. The company provided an outlook projecting lower revenue for fiscal 2025 as it navigates shifting consumer preferences and streamlines operations....more
Nike News • May 21, 2024
Nike announced the appointment of Nicole Hubbard Graham as its new Chief Marketing Officer, effective June 2024. Graham, a former Nike veteran, rejoins the company to lead its global brand marketing strategies....more
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