HQ Function

Core operations, research leadership, content creation, training development, and client consulting are managed by a distributed global team.

Notable Features:

N/A (No central physical HQ). Their 'headquarters' is virtual, existing in the collaborative digital spaces their team utilizes.

Work Culture:

NN/g fosters a culture of deep expertise, rigorous research, and thought leadership. Remote collaboration, autonomy, and a commitment to advancing the field of user experience are central to their work environment. Emphasis is placed on evidence-based practices and clear communication.

HQ Significance:

The distributed model allows NN/g to attract and retain top UX talent from around the world, irrespective of geographical location, ensuring a diverse and highly skilled team. It also reflects their digital-first approach.

Values Reflected in HQ: Flexibility, global reach, focus on expertise over physical location, and efficiency in leveraging digital collaboration tools.

Location:

Nielsen Norman Group supports a global clientele through remote consulting services, an extensive library of online UX research articles and reports, and online training programs. They also host in-person UX conferences and training events in numerous major cities across North America, Europe, Asia-Pacific, and other regions, bringing their expertise directly to professionals worldwide. Their research and methodologies are applied by organizations globally.

Street Address:

N/A (Distributed Company)

City:

N/A

State/Province:

N/A

Country:

Global (primarily USA and Europe for core team)