Nielsen
Nielsen's Overview
Nielsen is a global leader in audience measurement, data, and analytics, shaping the world's media and content. For nearly a century, Nielsen has been providing trusted insights that help businesses and markets understand what people watch, listen to, and buy. Operating in numerous countries, Nielsen offers a comprehensive understanding of the consumer journey through its cross-platform measurement solutions, empowering clients with the intelligence needed to grow their businesses in a rapidly evolving media landscape. Their focus is on delivering a complete picture of the audience and its behavior across all channels and platforms.
Where is Nielsen's Headquarters?
HQ Function
Serves as the central hub for global operations, strategic decision-making, corporate functions, product innovation, and client engagement in media measurement and consumer behavior analysis.
Notable Features:
Modern office design focused on collaboration, equipped with advanced technology infrastructure to support data analytics and client services. Strategically located in a key media and business district.
Work Culture:
Nielsen's HQ fosters a dynamic, data-driven, and innovative work culture. There is an emphasis on collaboration, diversity, and inclusion, with employees working on cutting-edge solutions for the global media industry.
HQ Significance:
The New York headquarters is significant due to its location in a major global media, advertising, and financial hub, facilitating close relationships with key clients, partners, and industry stakeholders. It underscores Nielsen's central role in the global information and measurement landscape.
Values Reflected in HQ: The HQ's location, design, and operational focus likely reflect Nielsen's core values of innovation, integrity, inclusion, and a client-centric approach to understanding global audiences.
Location:
Nielsen operates in over 55 countries across North America, Europe, Asia-Pacific, Latin America, Africa, and the Middle East. Its global functions include comprehensive audience measurement (TV, radio, digital, and cross-media), advertising effectiveness solutions, content analytics, sports measurement, Gracenote content metadata services, data processing, advanced analytics, technology development, client services, and sales. This extensive global footprint allows Nielsen to provide localized expertise backed by a global perspective, serving media companies, advertisers, agencies, and content creators worldwide.
Street Address:
675 Avenue of the Americas
City:
New York
State/Province:
NY
Country:
USA
Nielsen's Global Presence
Chicago, Illinois/USA
Address: 200 W Jackson Blvd, Chicago, IL 60606, USA
Serves as a key center for US operations, supporting national clients and driving innovation in measurement methodologies.
Oxford, England/United Kingdom
Address: Nielsen, 1st Floor, The Hydran, Units 1-3, Oxford Business Park North, Oxford OX4 2WB, United Kingdom
Supports UK and European clients in media, advertising, and content, contributing to audience measurement initiatives across diverse European markets.
Singapore, Singapore
Address: Nielsen, 1 Wallich Street, #29-01 Guoco Tower, Singapore 078881
Drives growth and innovation in audience measurement and data analytics for clients throughout the Asia-Pacific region, adapting global solutions to local market needs.
Wilton, Connecticut/USA
Address: 50 Danbury Rd, Wilton, CT 06897, USA
Contributes to Nielsen's extensive data operations and technology infrastructure, supporting the delivery of measurement services across the US.
Buying Intent Signals for Nielsen
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Executive Team of Nielsen
As of April 2025, Nielsen' leadership includes:
Investors of Nielsen
Nielsen has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year (approx. May 2023 - May 2024), Nielsen has experienced significant leadership transitions, notably with Karthik Rao assuming the role of CEO and David Kenny becoming Executive Chairman. These changes reflect the company's ongoing evolution and strategic focus within the dynamic global media industry under its private ownership.
Departures
New Appointments:
Technology (Tech Stack) used by Nielsen
Discover the tools Nielsen uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Nielsen Email Formats and Examples
Nielsen commonly uses the [first].[last]@nielsen.com email format for its employees. This is a standard professional email structure. While variations might exist for specific departments or regions, this format is the most widely recognized for contacting Nielsen personnel.
[first].[last]@nielsen.com
Format
jane.doe@nielsen.com
Example
90%
Success rate
News and media
Nielsen News Center • May 14, 2024
Nielsen Launches The Media Distributor Gauge, A First-Of-Its-Kind View Of Total TV Consumption By Media Company
Nielsen introduced The Media Distributor Gauge, a new monthly report offering a consolidated view of total television consumption categorized by media company. This initiative aims to provide deeper insights into audience engagement across various content distributors, complementing the existing 'The Gauge' report which focuses on platform-level viewing....more
Nielsen News Center • April 23, 2024
Nielsen Expands Nielsen ONE Ads Globally, Bringing Cross-Platform Campaign Measurement to More Markets
Nielsen announced the global expansion of Nielsen ONE Ads, its flagship cross-platform campaign measurement solution. This expansion aims to provide advertisers and agencies in more international markets with deduplicated reach and frequency metrics across linear TV, connected TV, desktop, and mobile, facilitating a more holistic understanding of campaign performance....more
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