NewsCred (now Optimizely CMP)
NewsCred (now Optimizely CMP)'s Overview
NewsCred was a prominent venture-backed content marketing platform (CMP) founded in 2008. It provided software and services to help brands manage, distribute, and measure content marketing efforts. Known for its enterprise-grade solutions, NewsCred served major global brands. In December 2020, NewsCred was acquired by Optimizely (then Episerver). Subsequently, in May 2023, the NewsCred content marketing software and services business was acquired from Optimizely by GR0, a digital marketing agency.
Where is NewsCred (now Optimizely CMP)'s Headquarters?
HQ Function
Former global headquarters, driving strategy, product innovation, sales, marketing, and operations for NewsCred's content marketing solutions.
Notable Features:
Located in the vibrant Flatiron District of NYC, a hub for technology companies. The office space was likely designed to foster a collaborative and innovative tech environment.
Work Culture:
NewsCred was known for a dynamic, fast-paced, and collaborative work culture, characteristic of tech startups. There was a strong emphasis on content excellence, innovation, and empowering marketers.
HQ Significance:
Served as the central hub for NewsCred's operations, product development, and growth into a leading global content marketing platform prior to its acquisition by Optimizely.
Values Reflected in HQ: The headquarters likely reflected NewsCred's core values of innovation, customer-centricity, collaboration, and thought leadership in the content marketing domain.
Location:
Prior to its acquisitions, NewsCred operated globally with a significant presence in North America, Europe, and Asia. Its platform and services were utilized by enterprise clients worldwide, supported by international sales, marketing, customer success, and engineering teams strategically located to serve a global customer base.
Street Address:
25 W 26th St, Floor 9 (last widely reported address)
City:
New York
State/Province:
New York
Country:
USA
NewsCred (now Optimizely CMP)'s Global Presence
London, United Kingdom
Address: Central London (Specific former street address not readily available)
To expand NewsCred's market share and serve its growing client base within the EMEA region, tailoring solutions to local market demands and providing regional support.
Dhaka, Bangladesh
Address: Major business district in Dhaka (Specific former street address not readily available)
To leverage local technology talent for global product development, provide cost-effective operational support, and ensure 24/7 service capabilities for global clients.
Buying Intent Signals for NewsCred (now Optimizely CMP)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of NewsCred (now Optimizely CMP)
As of April 2025, NewsCred (now Optimizely CMP)' leadership includes:
Investors of NewsCred (now Optimizely CMP)
NewsCred (now Optimizely CMP) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
NewsCred as an independent entity was acquired by Optimizely in 2020. In May 2023, its content marketing platform was acquired by GR0. Therefore, executive hires or exits specifically for 'NewsCred' as a standalone company are not applicable in the last 12 months. Any leadership changes concerning the NewsCred platform would occur within GR0 or previously Optimizely.
Technology (Tech Stack) used by NewsCred (now Optimizely CMP)
Discover the tools NewsCred (now Optimizely CMP) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
NewsCred (now Optimizely CMP) Email Formats and Examples
Historically, NewsCred likely utilized common corporate email formats. The most probable patterns for employees would have been based on first name, last name, and initials at the newscred.com domain.
[first].[last]@newscred.com or [first_initial][last]@newscred.com
Format
jane.doe@newscred.com
Example
75%
Success rate
News and media
GR0.com Press Release • May 17, 2023
GR0 Acquires NewsCred, Leading Content Marketing Platform, from Optimizely
Digital marketing agency GR0 announced its acquisition of the NewsCred content marketing software and services business from Optimizely, aiming to integrate NewsCred's technology to enhance its SEO and content marketing offerings....more
Optimizely Blog • December 2, 2020
Episerver (now Optimizely) Completes Acquisition of NewsCred
Episerver (which later rebranded as Optimizely) announced the completion of its acquisition of NewsCred, a global leader in enterprise content marketing platform software and services. The acquisition aimed to enhance Episerver's ability to deliver powerful content creation and analytics capabilities....more
TechCrunch • February 9, 2016
NewsCred Raises Another $15M As It Continues Its Shift To Content Marketing Software
NewsCred announced it raised $15 million in a new round of funding, led by FTV Capital, to further expand its content marketing software business, highlighting its transition and growth in the enterprise software market....more
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