Netsertive is a digital marketing technology company that provides scalable, localized digital marketing solutions for multi-location businesses, franchises, and major brands. They leverage a proprietary platform to deliver targeted advertising campaigns across search, social media, display, and video channels, aiming to drive leads and sales to local business outlets. Their services are particularly focused on industries like automotive, home goods, and healthcare, helping brands maintain consistency while enabling local customization.
Serves as the primary center for executive leadership, product development, engineering, sales, marketing, and customer support operations.
Located within Research Triangle Park (RTP), a well-known hub for technology companies and research institutions. The office likely features modern amenities conducive to collaboration and innovation.
Netsertive fosters a collaborative and innovative work environment, emphasizing data-driven strategies and customer success. Employees often highlight a supportive team atmosphere and opportunities for growth in the fast-paced digital marketing industry.
Its location in RTP provides access to a rich talent pool from nearby universities and other tech companies, fostering innovation and industry partnerships. It's the strategic core for their North American operations.
Netsertive primarily focuses its operations and client base within North America, particularly the United States and Canada. While their digital marketing solutions can be utilized by brands with an international footprint, their direct physical presence and core operational support are concentrated in the US. Their technology platform enables global brands to manage localized campaigns in various markets, but dedicated international offices are not a prominent part of their current public structure.
2530 Meridian Pkwy #300
Durham
NC
USA
Address: N/A - Remote Workforce
To enhance client engagement nationwide, support regional sales efforts, and offer flexible work arrangements to attract top talent irrespective of geographical location. This model supports their focus on multi-location businesses by having personnel closer to or understanding diverse markets.
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As of April 2025, Netsertive' leadership includes:
Netsertive has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months was the appointment of Pete Durand as CEO in October 2023, with co-founder Brendan Morrissey transitioning to Chairman. Other team adjustments may have occurred but are not as prominently publicized.
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Netsertive commonly uses the first initial followed by the last name for its email addresses. For example, Jane Doe would likely be jdoe@netsertive.com. This is a common format for many tech companies.
flast@netsertive.com (e.g. jdoe@netsertive.com)
Format
pdurand@netsertive.com
Example
90%
Success rate
PR Newswire • October 10, 2023
Netsertive, a recognized leader in digital marketing solutions for multi-location businesses, today announced the appointment of Pete Durand as its new Chief Executive Officer. Durand, an experienced technology executive, succeeds co-founder Brendan Morrissey, who will transition to the role of Chairman of the Board and continue to provide strategic guidance....more
Netsertive Blog • February 21, 2023
Netsertive published insights on its company blog detailing strategies for franchises to enhance their local search engine optimization (SEO). The article emphasizes the importance of localized content, Google Business Profile optimization, and consistent NAP (Name, Address, Phone number) information across all franchise locations to drive customer acquisition....more
Netsertive Website • June 7, 2023
Netsertive released a case study showcasing significant improvements in lead generation and sales for a leading HVAC brand utilizing its multi-location digital marketing platform. The study detailed how targeted local campaigns led to increased online visibility and customer engagement for individual dealers....more
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