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NetEase Games's Overview

Total employees4536
HeadquartersHangzhou
Founded2001

NetEase Games, the online games division of NetEase, Inc. (NASDAQ: NTES, HKEX: 9999), is a leading global developer and publisher of video game IP across a variety of genres and platforms. It is one of the largest game companies in the world by revenue. NetEase Games is dedicated to providing high-quality, innovative gaming experiences to players worldwide. Their portfolio includes massively popular self-developed titles such as the Onmyoji series, Knives Out, Identity V, and Naraka: Bladepoint, as well as partnered games like a mobile version of Diablo Immortal (co-developed with Blizzard) and formerly, Minecraft in China. The company is aggressively expanding its global presence through new studio acquisitions, establishing international development teams, and investing in top talent to create AAA experiences for PC, console, and mobile platforms. NetEase Games emphasizes R&D, fostering a culture of creativity and technological advancement to push the boundaries of interactive entertainment.

Where is NetEase Games's Headquarters?

HQ Function

Corporate headquarters for NetEase Inc., housing significant game development studios, R&D facilities, publishing operations, and administrative functions for NetEase Games.

Notable Features:

The NetEase Hangzhou campus, particularly Phase 2, is known for its futuristic architectural design, resembling a 'floating spaceship,' covering 187,000 sqm. It includes extensive green spaces, state-of-the-art office facilities, employee amenities like cafeterias and fitness centers, all designed to foster innovation and collaboration.

Work Culture:

The work culture at NetEase Games is generally characterized as innovative, fast-paced, and results-driven, with a strong emphasis on creativity, quality, and the player experience. There's a significant focus on research and development, encouraging experimentation and technological advancement.

HQ Significance:

The Hangzhou headquarters is the nerve center for NetEase's global gaming operations, driving its strategic direction, technological innovation, and the development of its most successful titles. It symbolizes the company's scale and commitment to the gaming industry.

Values Reflected in HQ: The headquarters' design and facilities reflect NetEase's values of innovation, technological leadership, employee well-being, and a forward-looking approach to business and game development.

Location:

NetEase Games supports a wide range of functions globally, including game development, publishing, R&D, localization, marketing, live operations, and community management. They have established development studios and offices in key regions across Asia (China, Japan, South Korea, Singapore), North America (USA, Canada), and Europe (France, Spain, UK), actively creating and supporting games for a worldwide audience.

Street Address:

Building No. 1, No. 599 Wangshang Road, Binjiang District

City:

Hangzhou

State/Province:

Zhejiang Province

Country:

China

NetEase Games's Global Presence

Seattle, WA, USA

Address: Seattle, Washington, United States (Specific street address not publicly detailed for new studios)

To tap into the rich game development talent pool in the Seattle area and broader North American region, contributing to NetEase Games' strategy of creating globally appealing, high-production-value titles.

Tokyo, Japan

Address: Tokyo, Japan (Specific office addresses vary by studio)

To strengthen NetEase Games' development capabilities in Japan, a key market for console and creative game design, and to create games with global appeal originating from Japanese creative leadership.

Montréal, QC, Canada

Address: Montréal, Québec, Canada

Expanding development capacity in North America, benefiting from Québec's supportive ecosystem for game development and diverse talent pool to create ambitious new IPs.

Paris, France

Address: Paris, France

To integrate a highly acclaimed European studio into its global network, enhancing its portfolio with unique narrative experiences and strengthening its presence in the European market.

Buying Intent Signals for NetEase Games

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of NetEase Games

As of April 2025, NetEase Games' leadership includes:

William Ding (Ding Lei) - Founder, Chairman and Chief Executive Officer, NetEase, Inc.
Simon Zhu - President, Global Investments and Partnerships, NetEase Games
Ethan Wang - Senior Vice President, NetEase, Inc. (Oversees various divisions including aspects of Games)
Hu Zhipeng - President, NetEase Games (Often referred to internally, leads the games division)

Investors of NetEase Games

NetEase Games has been backed by several prominent investors over the years, including:

NetEase Games is the core games division of NetEase, Inc., a publicly traded company listed on NASDAQ (Ticker: NTES) and the Hong Kong Stock Exchange (Ticker: 9999). As such, its investors are the shareholders of NetEase, Inc., which include a diverse range of individual and major institutional investors globally, such as The Vanguard Group, BlackRock, T. Rowe Price, among others.

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

NetEase Games has been actively expanding its global talent pool over the past year, primarily through establishing new international studios led by veteran game developers and strategic appointments to bolster its global operations. Focus has been on acquiring top-tier creative and leadership talent for its new PC and console game initiatives.

New Appointments:

Simon Light, Simon Light appointed as VP of Marketing, International at NetEase Games, bringing extensive experience to drive global marketing strategies.
Jonathan Morin, Jonathan Morin, former creative director for the Watch Dogs franchise at Ubisoft, joined NetEase Games to lead a new IP at its Montreal studio, Bad Brain Game Studios.
Emil Pagliarulo, Emil Pagliarulo, a veteran lead designer and writer from Bethesda Game Studios (Fallout, Skyrim), joined NetEase Games' Worlds Untold studio as Design Director.

Technology (Tech Stack) used by NetEase Games

Discover the tools NetEase Games uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

NetEase Games Email Formats and Examples

NetEase, Inc. and its divisions like NetEase Games use various email formats. For corporate communications, especially international, formats like [firstname].[lastname]@[domain] or [firstinitial][lastname]@[domain] are common. The domain can be netease.com, corp.netease.com, or potentially a games-specific domain like netease-games.com or global.netease.com for international roles.

[firstinitial][lastname]@global.netease.com or [firstname].[lastname]@netease-games.com

Format

j.doe@global.netease.com or john.doe@netease-games.com

Example

75%

Success rate

News and media

NetEase Investor RelationsMay 23, 2024

NetEase Games Reports Q1 2024 Financial Results

NetEase announced its first quarter 2024 financial results, highlighting the performance of its games division. Net revenue from games and related value-added services was RMB21.5 billion (US$3.0 billion), with ongoing contributions from popular titles and new releases....more

IGNMay 20, 2024

NetEase Games Showcases New Titles and Updates at NetEase Connect 2024

NetEase Games held its annual product launch event, NetEase Connect 2024, revealing several new games, including 'Once Human' release date, 'Marvel Rivals' console plans, and updates for existing hit titles like 'Naraka: Bladepoint'. The event underscored NetEase's diverse pipeline and global ambitions....more

GamesIndustry.bizMay 10, 2024

Marvel Rivals Closed Beta Receives Positive Initial Impressions

NetEase Games' upcoming 6v6 hero shooter, 'Marvel Rivals,' completed its closed beta test, gathering generally positive feedback from players and media for its gameplay mechanics, character designs, and art style. The game is developed by a NetEase team comprised of former Call of Duty and Battlefield developers....more

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