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DogBuddy's Overview

Total employees39
HeadquartersLondon
Founded2013

DogBuddy was a prominent European online marketplace founded in 2013, designed to connect dog owners with trusted local dog sitters and dog walkers. It offered services like dog boarding, doggy day care, and dog walking. The platform aimed to provide a safe, convenient, and affordable alternative to traditional kennels. In October 2018, DogBuddy was acquired by Rover, a U.S.-based global leader in pet sitting and dog walking services, to expand Rover's presence in Europe. Following the acquisition, DogBuddy's operations and user base were largely integrated into the Rover platform.

Where is DogBuddy's Headquarters?

HQ Function

The London HQ served as the central command for DogBuddy's operations, including technology development, marketing, customer support management, and strategic partnerships across its European markets.

Notable Features:

Likely a modern, open-plan office space typical of tech startups, designed to foster collaboration and innovation. It would have been equipped with standard office amenities and possibly pet-friendly policies.

Work Culture:

As a startup in the pet tech space, DogBuddy's culture was likely dynamic, fast-paced, and passionate, with a strong focus on animal welfare, customer satisfaction, and technological innovation. A pet-friendly environment would be expected.

HQ Significance:

The London HQ was pivotal in establishing DogBuddy as a leading pet care marketplace in Europe, driving its expansion into multiple countries before being acquired by Rover.

Values Reflected in HQ: The HQ likely reflected values such as trust, community, passion for pets, innovation, and customer-centricity through its operations and internal culture.

Location:

Prior to its acquisition by Rover in 2018, DogBuddy had established a significant presence across multiple European countries. Key markets included the United Kingdom, Spain, Italy, France, Germany, Sweden, and Norway. Its platform supported localized content, multi-currency transactions, and multilingual customer service to cater to diverse European pet owners and sitters.

Street Address:

LABS House, 15-19 Bloomsbury Way (Note: This was a known address; current status post-acquisition may differ or be consolidated under Rover operations)

City:

London

State/Province:

N/A

Country:

United Kingdom

DogBuddy's Global Presence

Barcelona, Spain

Address: Specific local office addresses were not always publicly listed, often utilizing flexible workspaces or small regional offices.

To manage and grow DogBuddy's presence in Spain, adapting services and marketing to local culture and demand, and providing localized support.

Stockholm, Sweden

Address: Details not widely publicized; likely a small operational office or remote team coordination for Nordic markets.

To cater to the specific needs of the Nordic pet care market, including language support and localized marketing initiatives.

Buying Intent Signals for DogBuddy

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of DogBuddy

As of April 2025, DogBuddy' leadership includes:

Richard Setterwall - Founder & CEO
Enrico Sargiacomo - COO & Co-founder
Simon Glucina - CFO (at time of acquisition)

Investors of DogBuddy

DogBuddy has been backed by several prominent investors over the years, including:

Sweet Capital
Seedcamp
VentureFounders
Metavallon VC
EC1 Capital
Various angel investors

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As DogBuddy was acquired by Rover in October 2018 and its operations integrated, there have been no publicly reported executive hires or exits for DogBuddy as an independent entity in the last 12-24 months. Key leadership transitions occurred around the time of the acquisition.

Departures

Richard Setterwall, Role as CEO of the independent DogBuddy entity ceased upon acquisition by Rover.

Technology (Tech Stack) used by DogBuddy

Discover the tools DogBuddy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

DogBuddy Email Formats and Examples

Prior to its acquisition, DogBuddy likely used common corporate email formats. Based on typical startup conventions and patterns observed for similar companies, the most probable format would be [first].[last]@dogbuddy.com or [first]@dogbuddy.com. These formats are no longer actively used for DogBuddy as an independent entity.

[first].[last]@dogbuddy.com

Format

richard.setterwall@dogbuddy.com

Example

70%

Success rate

News and media

TechCrunchOctober 4, 2018

Rover acquires Europe’s DogBuddy to expand its dog-sitting marketplace

Rover, the U.S.-based marketplace for dog walkers and pet sitters, announced its acquisition of DogBuddy, its largest European counterpart. The deal aimed to significantly expand Rover's international footprint, particularly in the UK, Spain, France, Germany, Sweden, and Norway....more

Rover Press ReleaseOctober 4, 2018

Rover Acquires DogBuddy, Europe’s Leading Dog Sitting and Dog Walking Platform

Rover officially announced the acquisition of DogBuddy, highlighting the shared mission of making it easier for people to have dogs in their lives. The acquisition combined DogBuddy's strong European presence with Rover's global platform....more

EU-StartupsNovember 13, 2017

DogBuddy secures €5.5 million to further expand Europe’s leading dog sitting marketplace

DogBuddy announced a €5.5 million funding round led by existing investor Sweet Capital, with participation from other previous backers. The funds were intended for product development and expansion across Europe....more

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