DogBuddy was a prominent European online marketplace founded in 2013, designed to connect dog owners with trusted local dog sitters and dog walkers. It offered services like dog boarding, doggy day care, and dog walking. The platform aimed to provide a safe, convenient, and affordable alternative to traditional kennels. In October 2018, DogBuddy was acquired by Rover, a U.S.-based global leader in pet sitting and dog walking services, to expand Rover's presence in Europe. Following the acquisition, DogBuddy's operations and user base were largely integrated into the Rover platform.
The London HQ served as the central command for DogBuddy's operations, including technology development, marketing, customer support management, and strategic partnerships across its European markets.
Likely a modern, open-plan office space typical of tech startups, designed to foster collaboration and innovation. It would have been equipped with standard office amenities and possibly pet-friendly policies.
As a startup in the pet tech space, DogBuddy's culture was likely dynamic, fast-paced, and passionate, with a strong focus on animal welfare, customer satisfaction, and technological innovation. A pet-friendly environment would be expected.
The London HQ was pivotal in establishing DogBuddy as a leading pet care marketplace in Europe, driving its expansion into multiple countries before being acquired by Rover.
Prior to its acquisition by Rover in 2018, DogBuddy had established a significant presence across multiple European countries. Key markets included the United Kingdom, Spain, Italy, France, Germany, Sweden, and Norway. Its platform supported localized content, multi-currency transactions, and multilingual customer service to cater to diverse European pet owners and sitters.
LABS House, 15-19 Bloomsbury Way (Note: This was a known address; current status post-acquisition may differ or be consolidated under Rover operations)
London
N/A
United Kingdom
Address: Specific local office addresses were not always publicly listed, often utilizing flexible workspaces or small regional offices.
To manage and grow DogBuddy's presence in Spain, adapting services and marketing to local culture and demand, and providing localized support.
Address: Details not widely publicized; likely a small operational office or remote team coordination for Nordic markets.
To cater to the specific needs of the Nordic pet care market, including language support and localized marketing initiatives.
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As of April 2025, DogBuddy' leadership includes:
DogBuddy has been backed by several prominent investors over the years, including:
As DogBuddy was acquired by Rover in October 2018 and its operations integrated, there have been no publicly reported executive hires or exits for DogBuddy as an independent entity in the last 12-24 months. Key leadership transitions occurred around the time of the acquisition.
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Prior to its acquisition, DogBuddy likely used common corporate email formats. Based on typical startup conventions and patterns observed for similar companies, the most probable format would be [first].[last]@dogbuddy.com or [first]@dogbuddy.com. These formats are no longer actively used for DogBuddy as an independent entity.
[first].[last]@dogbuddy.com
Format
richard.setterwall@dogbuddy.com
Example
70%
Success rate
TechCrunch • October 4, 2018
Rover, the U.S.-based marketplace for dog walkers and pet sitters, announced its acquisition of DogBuddy, its largest European counterpart. The deal aimed to significantly expand Rover's international footprint, particularly in the UK, Spain, France, Germany, Sweden, and Norway....more
Rover Press Release • October 4, 2018
Rover officially announced the acquisition of DogBuddy, highlighting the shared mission of making it easier for people to have dogs in their lives. The acquisition combined DogBuddy's strong European presence with Rover's global platform....more
EU-Startups • November 13, 2017
DogBuddy announced a €5.5 million funding round led by existing investor Sweet Capital, with participation from other previous backers. The funds were intended for product development and expansion across Europe....more
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