MVMT
MVMT 's Overview
MVMT Watches Inc. (often styled as MVMT) is an American watch and accessories company founded in 2013 by Jake Kassan and Kramer LaPlante. The brand gained rapid popularity, particularly among millennials, for its direct-to-consumer (DTC) model, offering minimalist and stylish watches, sunglasses, and other accessories at affordable price points. MVMT disrupted the traditional watch industry by leveraging social media marketing and e-commerce to build a strong global community. In August 2018, MVMT was acquired by Movado Group, Inc., a leading global watchmaker, for approximately $100 million plus future contingent payments. Under Movado Group, MVMT continues to operate, expanding its product lines and global reach while maintaining its brand identity focused on contemporary design and accessible luxury.
Where is MVMT 's Headquarters?
HQ Function
Serves as the primary hub for brand management, design, marketing, e-commerce operations, and customer experience for the MVMT brand.
Notable Features:
Modern, open-plan office space designed to foster collaboration and creativity, reflecting the brand's contemporary image. Located in a dynamic area of Los Angeles, conducive to fashion and tech innovation.
Work Culture:
A fast-paced, innovative, and digitally-focused work environment, typical of a successful e-commerce startup. Emphasis on social media engagement, brand storytelling, and a customer-centric approach. Likely maintains a youthful and energetic culture post-acquisition.
HQ Significance:
The Los Angeles office represents the birthplace and nerve center of the MVMT brand, crucial for maintaining its distinct identity, design philosophy, and connection with its core audience.
Values Reflected in HQ: Innovation, minimalist design, digital-first approach, and a connection to contemporary lifestyle trends.
Location:
MVMT established a significant global presence primarily through its robust e-commerce platform, shipping to over 160 countries worldwide. This direct-to-consumer model allowed for wide international reach from its inception. Since being acquired by Movado Group, MVMT's global presence is further enhanced by leveraging Movado's established international distribution networks, retail partnerships, and marketing infrastructure across North America, Europe, Asia, and Latin America. This includes support for localized marketing, customer service, and logistics in key international markets.
Street Address:
5454 Beethoven St, Suite 200
City:
Los Angeles
State/Province:
CA
Country:
USA
MVMT 's Global Presence
Paramus, New Jersey/USA
Address: Movado Group, Inc., 650 From Road, Suite 375, Paramus, NJ 07652, USA
Serves as the global corporate headquarters for Movado Group, directing operations across North America and worldwide.
Buying Intent Signals for MVMT
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Executive Team of MVMT
As of April 2025, MVMT ' leadership includes:
Investors of MVMT
MVMT has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
MVMT Watches Inc. was acquired by Movado Group in August 2018. The founders, Jake Kassan and Kramer LaPlante, continued to lead the brand post-acquisition for a significant period. Specific executive hires or exits solely for the MVMT brand unit within the last 12 months are not prominently publicized, as major leadership announcements typically occur at the Movado Group corporate level. Key historical transition involved the founders integrating into Movado Group's structure.
Technology (Tech Stack) used by MVMT
Discover the tools MVMT uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MVMT Email Formats and Examples
While specific email formats for MVMT Watches Inc. post-acquisition by Movado Group may align with Movado's corporate standards (e.g., @movado.com for corporate roles), customer service and brand-specific communications likely still use @mvmt.com. Common email patterns for companies like MVMT include [first].[last]@mvmt.com or [first_initial][last]@mvmt.com.
[first].[last]@mvmt.com or [first_initial][last]@mvmt.com
Format
jane.doe@mvmt.com or jdoe@mvmt.com
Example
75%
Success rate
News and media
Yahoo Finance / Business Wire • March 21, 2024
Movado Group Reports Fourth Quarter and Full Year Fiscal 2024 Results
Movado Group reported its financial results, with Chairman and CEO Efraim Grinberg commenting on brand performance, including initiatives for MVMT. For MVMT, the company noted a focus on product innovation and marketing strategies to engage its core demographic, though specifics for MVMT alone were part of the broader group's report....more
Movado Group / Business Wire • August 15, 2018
Movado Group to Acquire MVMT Watches Inc., A Leading Global Millennial-Focused Watch and Accessories Brand
Movado Group, Inc. announced it has entered into a definitive agreement to acquire MVMT Watches Inc., one of the world's fastest growing watch brands. The acquisition was completed for an initial payment of $100 million, with two future contingent payments totaling up to an additional $100 million....more
Forbes • February 6, 2017
How Two Millennial College Dropouts Built A $60 Million Dollar Watch Company In 3 Years
An article detailing the rapid growth of MVMT, founded by Jake Kassan and Kramer LaPlante, highlighting their innovative direct-to-consumer strategy, effective social media marketing, and how they scaled the business to $60 million in revenue within three years of launching....more
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