Morphe
Morphe's Overview
Morphe is a global beauty brand, founded in 2008 by Linda and Chris Tawil, that gained popularity for its professional-grade makeup brushes at affordable prices. It has since expanded to a full line of cosmetics, including eyeshadow palettes, face makeup, lip products, and body care, often collaborating with prominent beauty influencers. Known for its bold, vibrant aesthetic and commitment to artistry, Morphe appeals to a wide audience, from makeup artists to everyday beauty enthusiasts. The brand emphasizes self-expression and inclusivity. Morphe operates under its parent company, Forma Brands, which was acquired by a consortium of lenders in 2023.
Where is Morphe's Headquarters?
HQ Function
Serves as the central corporate headquarters for parent company Forma Brands, overseeing strategic direction, operations, product development, marketing, and brand management for Morphe and other portfolio brands.
Notable Features:
Modern corporate office space in Los Angeles, designed to facilitate collaboration and innovation across Forma Brands' portfolio, including dedicated spaces for brand strategy and digital content creation.
Work Culture:
A dynamic, fast-paced, and trend-driven environment with a strong focus on beauty, digital marketing, and influencer collaborations. The culture encourages creativity, inclusivity, and a passion for the beauty industry, reflecting Morphe's brand ethos.
HQ Significance:
The headquarters is the key decision-making center for Morphe's global strategy, product innovation pipeline, marketing campaigns, and financial operations under Forma Brands' leadership, steering the brand's presence in the competitive global beauty market.
Values Reflected in HQ: Innovation, collaboration, strategic growth, and brand stewardship are reflected in the centralized operations designed to support its diverse portfolio of beauty brands like Morphe.
Location:
Morphe maintains a significant global presence, with products sold in numerous countries through its e-commerce website, standalone retail stores (though many physical stores were closed during restructuring), and partnerships with major beauty retailers like Ulta Beauty, Sephora (in certain regions), Selfridges, and Cult Beauty. Its global functions include international shipping and logistics, localized marketing campaigns, global influencer network management, and customer support tailored to various regions worldwide. The brand leverages digital platforms and social media to reach and engage a global audience.
Street Address:
10390 Santa Monica Blvd, Suite 300
City:
Los Angeles
State/Province:
California
Country:
USA
Morphe's Global Presence
London, United Kingdom
Address: 1st Floor, 2 Cammomile Street, London, EC3A 7BY, UK (Representative address for UK operations)
To cater specifically to the nuances of the European beauty consumer, manage local influencer collaborations, oversee retail expansion within Europe, and ensure compliance with regional regulations.
Burbank, California, USA
Address: Burbank, CA (Specific address varies by department/team)
Supports the core brand identity, product innovation, and creative content generation for Morphe, working in conjunction with the Forma Brands HQ.
Buying Intent Signals for Morphe
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Executive Team of Morphe
As of April 2025, Morphe' leadership includes:
Investors of Morphe
Morphe has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months, Forma Brands, the parent company of Morphe, underwent a significant ownership and leadership transition. This included the appointment of a new CEO following its acquisition out of Chapter 11 bankruptcy.
Departures
New Appointments:
Technology (Tech Stack) used by Morphe
Discover the tools Morphe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Morphe Email Formats and Examples
Morphe, as part of Forma Brands, likely utilizes standard corporate email formats. Common patterns include first initial followed by last name, or first name separated by a period from the last name, at the morphe.com domain for brand-specific communications or forma ബ്രാൻഡുകൾ.com for parent company roles.
[first_initial][last]@morphe.com (e.g., jdoe@morphe.com) or [first].[last]@morphe.com (e.g., jane.doe@morphe.com)
Format
jdoe@morphe.com
Example
70%
Success rate
News and media
WWD • April 3, 2023
Morphe Parent Forma Brands Exits Bankruptcy Under New Ownership
Forma Brands, the parent company of Morphe, Morphe 2, Jaclyn Cosmetics and other beauty lines, announced it has been acquired by a group of its lenders, including Jefferies Finance LLC and Cerberus Capital Management, L.P., and other investor partners. Cliff Moskowitz was appointed CEO to lead the revitalized company....more
Hypebae • January 10, 2024
Morphe Dives Into the Hundred Acre Wood With Disney's Winnie the Pooh Collection
Morphe announced a collaboration with Disney to release a makeup collection inspired by Winnie the Pooh. The collection includes an eyeshadow palette, lip products, and accessories, featuring whimsical packaging and shades reflecting the beloved characters....more
Beauty Independent • August 1, 2023
Forma Brands CEO Cliff Moskowitz Details Post-Bankruptcy Strategy Focused On Core Brands Like Morphe
In an interview, Forma Brands CEO Cliff Moskowitz outlined the company's strategy after emerging from bankruptcy, emphasizing a focus on core profitable brands including Morphe. The plan involves streamlining operations, rebuilding retailer relationships, and investing in product innovation and marketing for key brands....more
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