HQ Function

Historically, this location served as the central hub for Morhipo's e-commerce operations, including merchandising, marketing, technology development, logistics coordination, and customer service for the online platform.

Notable Features:

The facilities were likely modern office spaces designed to support a dynamic e-commerce business, featuring open-plan work areas, meeting rooms, and technology infrastructure. As part of Boyner Group, they would have access to shared corporate resources.

Work Culture:

The work culture at Morhipo was likely fast-paced, innovative, and customer-focused, typical of e-commerce and fashion retail industries. It would have emphasized digital trends, agility, and collaboration to stay competitive.

HQ Significance:

This headquarters was crucial for establishing Morhipo as a significant player in the Turkish online retail market, driving its growth and brand recognition before its full integration into the Boyner ecosystem.

Values Reflected in HQ: The HQ likely reflected values such as innovation, customer centricity, dynamism, and a passion for fashion and technology, aligning with both Morhipo's brand and Boyner Group's corporate culture.

Location:

Morhipo's primary market was Turkey. It focused on serving Turkish consumers with a wide array of fashion and lifestyle products. While it sourced brands internationally, its sales, marketing, and operational efforts were concentrated within Turkey. Following its integration, Boyner.com.tr continues this focus on the Turkish market.

Street Address:

Boyner Holding A.Ş. Büyükdere Cad. USO Center No: 245 Kat: 5-6 Maslak

City:

Şişli, Istanbul

State/Province:

Istanbul

Country:

Turkey