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MISSHA's Overview

Total employees213
HeadquartersEnglewood Cliffs
Founded2000

Missha US Inc. is the United States arm of Missha, a globally recognized South Korean cosmetics and skincare brand owned by Able C&C. Established to bring high-quality, affordable K-beauty products to the American consumer, Missha US Inc. manages the distribution, marketing, and sales of Missha's popular lines, including their famous BB creams, essences, ampoules, and sheet masks. The company leverages Missha's reputation for research-driven formulations that combine traditional Korean beauty ingredients with modern dermatological science, catering to a diverse range of skin types and concerns in the US market.

Where is MISSHA's Headquarters?

HQ Function

Serves as the primary operational base for Missha's activities in the United States, overseeing marketing, sales, distribution logistics, customer service, and strategic partnerships within the US market.

Notable Features:

Located in a modern corporate park, likely offering standard Class A office amenities. Specific architectural details are not publicly emphasized, focusing more on functional workspace.

Work Culture:

Likely a dynamic and fast-paced environment characteristic of the beauty industry, blending Korean corporate efficiency with American market adaptability. Emphasis on product innovation, brand promotion, and customer engagement.

HQ Significance:

The US headquarters is crucial for tapping into one of the largest beauty markets globally, adapting Missha's global K-beauty appeal to American consumer preferences and trends.

Values Reflected in HQ: Customer-centricity, commitment to quality, innovation in beauty, and accessibility of K-beauty products to the US market.

Location:

Missha US Inc. primarily supports operations and distribution within the United States. As part of the global Missha brand under Able C&C, it benefits from a worldwide presence with strong markets in South Korea, Japan, China, Southeast Asia, and parts of Europe. Global functions managed by the parent company include core R&D, global marketing strategies, manufacturing oversight, and international brand development.

Street Address:

100 Challenger Rd, Suite 101

City:

Englewood Cliffs

State/Province:

NJ

Country:

USA

MISSHA's Global Presence

Seoul, South Korea

Address: Able C&C Building, 13 Teheran-ro 87-gil, Gangnam-gu, Seoul

Oversees all global markets, including product development pipeline, core brand identity, and manufacturing coordination. Supports subsidiaries like Missha US Inc. with brand guidelines and product supply.

Buying Intent Signals for MISSHA

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MISSHA

As of April 2025, MISSHA' leadership includes:

Howard Lim - President, Able C&C Americas

Investors of MISSHA

MISSHA has been backed by several prominent investors over the years, including:

Able C&C (Parent Company)
IMM Private Equity (Owner of Able C&C)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive movements for Missha US Inc. are not frequently publicized. Major leadership changes are more commonly announced at the parent company, Able C&C, or communicated through industry-specific channels if they significantly impact US operations. No major widely reported US-specific executive hires or exits in the last 12 months.

Technology (Tech Stack) used by MISSHA

Discover the tools MISSHA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MISSHA Email Formats and Examples

Missha US Inc., as part of Able C&C, likely uses standard professional email formats. Common patterns include first initial + last name or first name . last name @ company domain. The domain could be specific to the US operations or the parent company.

[firstinitial][lastname]@us.missha.com

Format

jdoe@us.missha.com

Example

70%

Success rate

News and media

The Korea Economic Daily Global EditionNovember 10, 2023

Able C&C Q3 net profit soars on Missha, A'Pieu sales in US, Japan

South Korean cosmetics maker Able C&C Co. saw its third-quarter net profit nearly triple on-year thanks to brisk sales of its flagship beauty brands Missha and A'Pieu in the US and Japan. This indicates strong performance and growing market share for Missha products in the American market....more

BeautyIndependent.comMay 15, 2023

Missha US CEO Jay Baek Discusses The K-Beauty Brand’s Omnichannel Growth And Product Philosophy

Jay Baek, then CEO of Missha US (Able C&C US), discussed the brand's strategy for omnichannel growth in the US market, emphasizing product efficacy, accessibility, and adapting to American consumer preferences while maintaining its Korean beauty heritage. (Note: Leadership may have changed since this publication)....more

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