Mirum Agency
Mirum Agency's Overview
Mirum Agency was a global digital agency focused on creating experience-driven business transformation for clients. Launched in 2015 by WPP's J. Walter Thompson Company, Mirum united 11 digital agencies across 17 countries. They offered a wide range of services including strategy, design (UX/UI), technology development (e.g., Sitecore, Adobe Experience Manager), data analytics, content creation, and marketing automation. Mirum aimed to help businesses navigate the complexities of the digital landscape and connect with customers in meaningful ways. In September 2020, WPP announced that Mirum would be integrated into Wunderman Thompson to bolster its digital experience and commerce capabilities. Subsequently, in 2023, Wunderman Thompson merged with VMLY&R to form VML. Therefore, Mirum's legacy, talent, and client portfolio are now part of VML's global operations.
Where is Mirum Agency's Headquarters?
HQ Function
Served as a major operational hub for the Americas, overseeing strategy, creative development, technology implementation, and client services for a diverse portfolio of brands.
Notable Features:
Likely housed in a modern office space designed to foster collaboration, innovation, and creativity, featuring open-plan work areas, project rooms, and technology labs.
Work Culture:
Mirum was known for a dynamic, fast-paced, and innovative work culture. It emphasized collaboration, digital expertise, and a 'maker' spirit, encouraging employees to experiment and push creative boundaries.
HQ Significance:
The San Diego office was significant as it was a base for many of the original agencies that formed Mirum (e.g., Digitaria) and played a key role in its North American presence and global coordination.
Values Reflected in HQ: The headquarters likely reflected Mirum's values of innovation, collaboration, global connectivity, and a commitment to delivering cutting-edge digital experiences.
Location:
Before its integration into Wunderman Thompson and subsequently VML, Mirum Agency operated across more than 25 countries in North America, South America, Europe, the Middle East, Africa, and Asia-Pacific. Globally, Mirum supported clients with a unified suite of digital services including strategic consulting, experience design (UX/UI), technology development and platform implementation (e.g., Sitecore, Adobe, Salesforce), data analytics and insights, content creation and distribution, social media marketing, and e-commerce solutions. Its global network enabled consistent service delivery for multinational clients while adapting to local market nuances.
Street Address:
401 B Street, Suite 1800 (Historical Wunderman Thompson/Mirum location)
City:
San Diego
State/Province:
California
Country:
USA
Mirum Agency's Global Presence
London, United Kingdom
Address: Greater London House, Hampstead Road, London (Historical WPP/Wunderman Thompson building)
To lead digital transformation projects for UK and European clients, manage multi-market accounts, and act as a center of excellence for specific digital capabilities within the Mirum network.
São Paulo, Brazil
Address: Vila Madalena, São Paulo (General area for creative agencies)
To cater to the rapidly growing digital market in Brazil and Latin America, offering localized expertise and connecting global brands with regional consumers.
Montreal, Quebec, Canada
Address: Downtown Montreal (General area for tech/creative firms)
To serve the Canadian market with culturally relevant digital solutions and support North American client engagements, leveraging Montreal's strong tech and creative talent pool.
Hong Kong SAR
Address: Central Hong Kong (Business district)
To expand Mirum's footprint in the dynamic APAC market, providing localized digital strategies and leveraging Hong Kong's position as a regional business center.
Buying Intent Signals for Mirum Agency
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Executive Team of Mirum Agency
As of April 2025, Mirum Agency' leadership includes:
Investors of Mirum Agency
Mirum Agency has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Mirum Agency was fully integrated into Wunderman Thompson in 2020, and Wunderman Thompson subsequently merged into VML in 2023, there are no direct executive hires or exits for 'Mirum Agency' as a standalone entity in the last 12 months. Any leadership changes involving former Mirum key personnel would occur within the VML structure and may not be publicly attributed to their prior Mirum roles.
Technology (Tech Stack) used by Mirum Agency
Discover the tools Mirum Agency uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Mirum Agency Email Formats and Examples
Historically, Mirum Agency likely used email formats common for WPP-owned agencies, often based on a combination of first name and last name. Given its integration, these formats are no longer active for Mirum as a distinct entity. Examples below are illustrative of past common patterns.
firstname.lastname@mirumagency.com (historical)
Format
jane.doe@mirumagency.com (historical example)
Example
0 (domain is inactive or redirects; emails to this format will not be delivered)%
Success rate
News and media
Campaign US • September 29, 2020
WPP folds Mirum into Wunderman Thompson
WPP announced the integration of global digital agency Mirum into Wunderman Thompson. The move aimed to strengthen Wunderman Thompson's digital experience and commerce capabilities by combining Mirum's 2,400 staff across 25 countries....more
Adweek • January 28, 2015
JWT Creates New Global Digital Agency, Mirum
J. Walter Thompson officially launched Mirum, a new global digital agency created by uniting 11 digital shops across 17 countries. Dan Khabie, former CEO of Digitaria, was named Global CEO of Mirum....more
The Drum • February 10, 2016
Mirum Asia Pacific appoints three senior hires to strengthen regional team
Mirum announced key leadership appointments in the APAC region, including Nanda Ivens as APAC CEO, Rueben Anthony as regional managing director for an unnamed key client, and Murray Falconer as head of strategy for Hong Kong, demonstrating its focus on growth in Asia....more
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