Aylo
Aylo's Overview
Aylo, formerly known as MindGeek, is a global technology and media company specializing in online content delivery and web traffic monetization. Headquartered in Luxembourg, the company operates a diverse portfolio of websites and online platforms. In March 2023, MindGeek was acquired by Ethical Capital Partners (ECP), a Canadian private equity firm, and subsequently rebranded to Aylo. This change marked a strategic shift towards enhanced ethical operations, content moderation, and corporate responsibility. Aylo is focused on innovation in digital content, leveraging technology to serve a worldwide audience while committing to safety and trust.
Where is Aylo's Headquarters?
HQ Function
The Luxembourg headquarters serves as the central hub for Aylo's global operations management, corporate governance, strategic decision-making, legal, and financial operations.
Notable Features:
Modern office space within a prominent European business district, equipped with advanced technology infrastructure to support a global workforce, emphasizing security and operational efficiency.
Work Culture:
Following the acquisition by Ethical Capital Partners and rebranding to Aylo, the company is actively working to reshape its work culture. The focus is on establishing an environment rooted in ethical conduct, transparency, compliance with global regulations, and employee safety and well-being. This transformation aims to build a more responsible and sustainable corporate identity.
HQ Significance:
The headquarters' location in Luxembourg is significant for its central European position, favorable business environment, and access to international markets, supporting Aylo's global reach and operational strategy.
Values Reflected in HQ: The headquarters aims to reflect Aylo's new core values of accountability, transparency, innovation, and a commitment to ethical practices in the digital content industry.
Location:
Aylo maintains a significant global presence with offices and operations strategically located across North America and Europe. Key functions supported globally include technology development, content management and production, marketing and communications, customer support, legal and compliance, and financial operations. This distributed model allows Aylo to tap into diverse talent pools and manage its extensive network of online platforms effectively on a worldwide scale.
Street Address:
10A rue Henri M. Schnadt
City:
Luxembourg City
State/Province:
Luxembourg
Country:
Luxembourg
Aylo's Global Presence
Montreal, Quebec, Canada
Address: Major operational hub in Montreal (Specific street address often kept private for security reasons)
Leverages Montreal's vibrant tech ecosystem and creative industries to drive innovation and support global platform operations.
Nicosia, Cyprus
Address: Key office in Nicosia's business district (Specific street address often kept private)
Provides a strategic base for operations within the European Union, facilitating access to European markets and talent.
London, United Kingdom
Address: Office presence in London (Specific street address often kept private)
Access to London's status as a global financial and media hub, facilitating partnerships and market reach.
Buying Intent Signals for Aylo
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Aylo
As of April 2025, Aylo' leadership includes:
Investors of Aylo
Aylo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Aylo has been actively shaping its new leadership team following its acquisition by Ethical Capital Partners. The most significant recent development is the appointment of a new Chief Executive Officer in mid-2024, underscoring the company's commitment to a fresh strategic direction. Previous MindGeek leadership transitioned out following the acquisition in March 2023.
Departures
New Appointments:
Technology (Tech Stack) used by Aylo
Discover the tools Aylo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Aylo Email Formats and Examples
Common email formats for companies like Aylo often include a combination of the employee's first name, last name, or initials. Based on standard corporate practices, a likely format is [first_initial][last]@aylo.com or [first].[last]@aylo.com.
[first_initial][last]@aylo.com
Format
hpresident@aylo.com (example for Hamish President)
Example
75 (estimated success rate for common formats)%
Success rate
News and media
Associated Press / Various Business Journals • May 16, 2024
Aylo Appoints Hamish President as New Chief Executive Officer
Aylo, the company formerly known as MindGeek, announced the appointment of Hamish President as its new CEO. This move is part of the ongoing strategic changes since Aylo's acquisition by Ethical Capital Partners, aiming to strengthen its leadership and commitment to responsible operations....more
Various Tech/Business News Outlets • August 16, 2023
MindGeek Rebrands as Aylo Following Acquisition by Ethical Capital Partners
MindGeek, a major player in the online adult entertainment industry, officially rebranded as Aylo. This change comes after its acquisition by Canadian private equity firm Ethical Capital Partners (ECP) in March 2023. ECP stated the new brand reflects a commitment to becoming a leader in trust and safety....more
Financial Post / Global News Wires • March 16, 2023
Canadian Private Equity Firm Ethical Capital Partners Acquires MindGeek
Ethical Capital Partners (ECP), a private equity firm based in Canada, announced its acquisition of MindGeek. The new owners expressed intentions to improve the company's practices regarding illegal content and corporate ethics....more
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