Milk Makeup
Milk Makeup's Overview
Milk Makeup is a New York City-born beauty and skincare brand focused on creating innovative, easy-to-use products with good-for-you, 100% vegan, cruelty-free, and clean ingredients. Launched in 2016 from the iconic Milk Studios, the brand champions self-expression, inclusivity, and a low-maintenance yet high-impact approach to beauty. Known for its multi-use stick formats, cult-favorite Kush Mascara, and Hydro Grip Primer, Milk Makeup aims to provide products that are both effective and ethically conscious, catering to a modern, creative, and diverse community.
Where is Milk Makeup's Headquarters?
HQ Function
The headquarters serves as the central hub for product innovation, brand strategy, creative development, marketing, and global operations.
Notable Features:
Situated within Milk Studios, a cultural center for fashion, photography, and art, providing a dynamic and inspiring environment. The space often features an industrial-chic aesthetic.
Work Culture:
Known for a fast-paced, creative, collaborative, and inclusive work environment that reflects the brand's progressive and expressive values. Employees are encouraged to be innovative and authentic.
HQ Significance:
Its location within Milk Studios allows the brand to tap into a unique ecosystem of creative talent and trends, directly influencing its product development and edgy marketing campaigns.
Values Reflected in HQ: The headquarters embodies values of creativity, community, innovation, self-expression, and raw authenticity, deeply connected to the DNA of Milk Studios and the brand itself.
Location:
Milk Makeup products are available globally through its e-commerce website and prominent retail partnerships, including Sephora (North America, Europe, Middle East, Asia, Australia), Cult Beauty (UK/Europe), and Selfridges (UK). The brand focuses on digital-first strategies and key international retailers to reach a worldwide audience.
Street Address:
450 W 15th St
City:
New York
State/Province:
NY
Country:
USA
Milk Makeup's Global Presence
London, UK
Address: c/o Waldencast Plc, 100 New Bridge Street, London, EC4V 6JA, UK
To support and expand Milk Makeup's presence and accessibility across the United Kingdom and Europe, tailoring strategies to local consumer preferences and retail landscapes.
Buying Intent Signals for Milk Makeup
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Executive Team of Milk Makeup
As of April 2025, Milk Makeup' leadership includes:
Investors of Milk Makeup
Milk Makeup has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, key strategic appointments include Hind Sebti as Chairman of Milk Makeup, aligning with parent company Waldencast's growth strategy. No other major operational executive hires or departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by Milk Makeup
Discover the tools Milk Makeup uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Milk Makeup Email Formats and Examples
Milk Makeup commonly uses the [first name]@[companydomain.com] email format for its employees. Other formats like [first initial][last name]@[companydomain.com] may also be in use.
[first]@milkmakeup.com
Format
jane@milkmakeup.com
Example
90%
Success rate
News and media
Cosmetics Business / WWD • February 2024
Milk Makeup Launches Kush Brow Lamination Gel
Milk Makeup expanded its popular Kush collection with the introduction of the Kush Brow Lamination Gel, a product designed to deliver strong hold and a feathery, laminated brow look while conditioning brows....more
Allure / PopSugar • January 2024
Milk Makeup Expands Pore Eclipse Matte Setting Spray with New Shades
Reinforcing its commitment to inclusivity, Milk Makeup introduced new translucent shades to its best-selling Pore Eclipse Matte Setting Spray line, catering to a broader range of skin tones for a shine-free, blurred finish....more
Hypebae / Nylon • November 2023
Milk Makeup Unveils New Odyssey Lip Oil Gloss Collection
Milk Makeup launched its Odyssey Lip Oil Gloss collection, featuring high-shine, nourishing lip glosses infused with oils like cloudberry and passionflower. The collection offers various shades with a non-sticky, hydrating formula....more
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