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METRO Romania's Overview

Total employees826
HeadquartersBucurești (Bucharest)
Founded1996

METRO Cash & Carry Romania is a leading player in the Romanian wholesale market, part of the international METRO AG group. Since entering the market in 1996, it has focused on serving professional customers, including HoReCa (hotels, restaurants, catering) clients, independent retailers (traders), and other businesses (service companies, institutions). METRO offers a wide assortment of food and non-food products, tailored to the specific needs of its professional clientele, emphasizing quality, freshness, and competitive pricing. The company also operates the 'LaDoiPași' franchise network for independent retailers, supporting local entrepreneurship.

Where is METRO Romania's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, administrative operations, marketing, procurement, and overall management of METRO's activities across Romania.

Notable Features:

Modern office building designed to support a large workforce, likely featuring collaborative workspaces, meeting rooms, and facilities for corporate functions. Strategically located for accessibility within Bucharest.

Work Culture:

Characterized by a dynamic, professional, and customer-centric environment. Emphasis on teamwork, innovation in wholesale, and supporting the growth of their business clients. Reflects international corporate standards with a local market focus.

HQ Significance:

The headquarters is crucial for coordinating the nationwide network of stores, managing supply chains, implementing business strategies, and driving the company's growth and adaptation in the competitive Romanian market.

Values Reflected in HQ: Professionalism, efficiency, customer partnership, and a commitment to supporting Romanian businesses and entrepreneurs.

Location:

METRO Cash & Carry Romania is an integral part of METRO AG, an international wholesale company with operations in over 30 countries across Europe and Asia. This global network supports functions such as international sourcing, development of private label brands, sharing of best practices in wholesale operations, digital innovation, and supply chain optimization. While METRO Romania focuses on the Romanian market, it leverages the global expertise, purchasing power, and standards of the METRO Group.

Street Address:

Bulevardul Theodor Pallady nr. 51N, Clădirea C6, Corp A

City:

București (Bucharest)

State/Province:

Sector 3

Country:

Romania

METRO Romania's Global Presence

Cluj-Napoca, Cluj County, Romania

Address: Str. Avram Iancu nr. 492-500, Comuna Florești (METRO Cluj store)

To provide a comprehensive range of products and services to HoReCa businesses, independent traders, and other professional customers in one of Romania's key economic and academic hubs.

Timișoara, Timiș County, Romania

Address: Calea Șagului DN 59, KM 8+730M (METRO Timișoara 1 store)

Supplying professional clients in Western Romania, an important industrial and commercial zone, with essential goods and customized solutions to support their operations.

Iași, Iași County, Romania

Address: DN 28 (Iași – Târgu Frumos), km. 63, Uricani, Com. Miroslava (METRO Iași store)

To serve the HoReCa sector, retailers, and other professional entities in Northeastern Romania, contributing to the local economy's development.

Buying Intent Signals for METRO Romania

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of METRO Romania

As of April 2025, METRO Romania' leadership includes:

Adrian Ariciu - Chief Executive Officer (CEO)
Helena Hlušková - Chief Financial Officer (CFO)
Marina Ghencea - Chief Commercial Officer Food
Jan Dvořák - Chief Commercial Officer Non Food
Irinel Popescu - Chief Operations Officer (COO)

Investors of METRO Romania

METRO Romania has been backed by several prominent investors over the years, including:

METRO AG

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or departures at the highest C-suite level (CEO, CFO, COO) have been prominently reported for METRO Cash & Carry Romania in the immediate last 12 months. The current core leadership team appears relatively stable. Any significant changes are typically communicated via official press releases or major business publications.

Technology (Tech Stack) used by METRO Romania

Discover the tools METRO Romania uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

METRO Romania Email Formats and Examples

METRO Cash & Carry Romania, like its parent company METRO AG, generally uses a standard corporate email format. The most common structure is [firstname].[lastname]@metro.ro.

[first].[last]@metro.ro

Format

exemplu.nume@metro.ro

Example

80%

Success rate

News and media

Revista ProgresivMarch 7, 2024

METRO Romania opens the first LaDoiPași store operated under a master franchise

METRO Romania has inaugurated the first LaDoiPași convenience store under a master franchise agreement in Giurgiu. This marks a new development phase for the LaDoiPași network, aiming for 3,000 stores by the end of 2025 and reinforcing METRO's commitment to supporting independent retailers....more

Ziarul FinanciarNovember 20, 2023

METRO Romania expanded the sales area of its Bacău store by over 600 sqm

METRO Cash & Carry Romania invested in expanding its Bacău store, increasing the sales floor by over 600 square meters. This expansion allows for a wider product assortment and an improved shopping experience for its professional clients in the region....more

Retail-FMCG.roFebruary 15, 2024

METRO Romania continues its strategic partnership with HORECA Culinary Cup by Studio Culinar

METRO Romania reaffirms its support for the HoReCa industry by continuing its strategic partnership with the HORECA Culinary Cup, a competition dedicated to chefs and culinary professionals. This collaboration underscores METRO's role as a key supplier and partner for the hospitality sector....more

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