Metail
Metail's Overview
Metail was a pioneering UK-based technology company specializing in virtual fitting room solutions and garment digitization for the fashion e-commerce sector. Founded in 2008, its core offering allowed online shoppers to create personalized 3D avatars (MeModels) to virtually try on clothing, aiming to enhance customer experience, increase conversion rates, and reduce returns. Metail's innovative technology gained traction with various retailers and brands globally. In November 2020, Metail was acquired by Li & Fung, a leading global supply chain solutions provider, to integrate its 3D digital product development capabilities into Li & Fung's digital platform, LFX.
Where is Metail's Headquarters?
HQ Function
Served as the primary operational and strategic hub for Metail, overseeing business development, marketing, client relations, and overall company direction before its acquisition.
Notable Features:
Located in The Textile Building, a redeveloped early 20th-century industrial property in Hackney, known for its character and for housing creative and technology businesses. The office likely featured modern, open-plan spaces designed to foster collaboration and innovation.
Work Culture:
Metail's work culture (pre-acquisition) was characterized by innovation, agility, and a strong focus on solving complex challenges in the fashion retail space. It fostered a collaborative environment with a start-up spirit, encouraging creativity and technological advancement.
HQ Significance:
The London headquarters was significant as it positioned Metail within a major global fashion and technology hub, facilitating access to talent, investment, and key industry partnerships. It was the nerve center for its global operations pre-acquisition.
Values Reflected in HQ: The choice of a renovated, characterful building in a creative district likely reflected Metail's values of innovation, connection to the fashion industry (textile history), and a modern, forward-thinking approach.
Location:
Prior to its acquisition by Li & Fung in 2020, Metail offered its virtual fitting room solutions to fashion retailers globally. The company had its main operational hubs in the UK (London and Cambridge) and a significant office in Singapore to serve the APAC market. Its technology was adopted by clients across Europe, North America, and Asia, demonstrating a broad international reach in the fashion technology sector.
Street Address:
The Textile Building, 29a Chatham Place
City:
London
State/Province:
England
Country:
United Kingdom
Metail's Global Presence
Cambridge, England, United Kingdom
Address: Formerly at St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS (Illustrative of their Cambridge R&D presence; specific final address may vary)
Drove technological innovation and product development for Metail's global offerings. It was key to maintaining Metail's competitive edge in fashion technology.
Singapore, Singapore
Address: Central Business District (General Area - Former APAC Office)
To expand Metail's footprint in the rapidly growing Asian e-commerce and fashion markets, providing localized support and building strategic partnerships in the region, including with investors like TAL Apparel.
Buying Intent Signals for Metail
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Executive Team of Metail
As of April 2025, Metail' leadership includes:
Investors of Metail
Metail has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Metail was acquired by Li & Fung in November 2020. As an independent entity, Metail no longer operates, and therefore there have been no executive new hires or exits for Metail in the last 12 months. The executive team at the time of acquisition would have transitioned or departed as part of the integration into Li & Fung.
Technology (Tech Stack) used by Metail
Discover the tools Metail uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Metail Email Formats and Examples
Prior to its acquisition by Li & Fung in 2020, Metail's primary domain was metail.com. Common email formats for companies of its type included first initial followed by last name, or first name separated by a dot from the last name. These email addresses are likely inactive post-acquisition as the company's operations were integrated into Li & Fung.
[first_initial][last]@metail.com (e.g., jdoe@metail.com) or [first].[last]@metail.com (e.g., jane.doe@metail.com)
Format
tadeyoola@metail.com (Example based on former CEO, likely inactive)
Example
0%
Success rate
News and media
FashionUnited • November 10, 2020
Li & Fung acquires UK-based 3D tech start-up Metail
Global supply chain giant Li & Fung announced its acquisition of Metail, a UK-based company known for its 3D virtual body model technology and garment digitization, to bolster its digital product development services. The move is part of Li & Fung's strategy to create the supply chain of the future....more
Sourcing Journal • November 9, 2020
Li & Fung Buys 3-D Start-up Metail
Li & Fung has acquired Metail, a London-based tech firm specializing in 3D modeling for apparel. Metail's 'EcoShot' solution, which allows for virtualizing garments on customizable avatars, is expected to be integrated into Li & Fung's LFX digital platform to enhance virtual sampling and reduce physical waste....more
The Business Times (Singapore) • November 9, 2020
Li & Fung acquires UK-based 3D fashion tech firm Metail
Hong Kong-listed Li & Fung has acquired Metail, a UK technology company specializing in 3D virtual human models and digital garment solutions. The acquisition aims to strengthen Li & Fung's digital services for the apparel industry....more
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