MBLM
MBLM's Overview
MBLM is the Brand Intimacy Agency, dedicated to creating ultimate brand relationships by fusing strategy, design, and technology. They leverage data and emotion to help brands build stronger bonds with their customers, leading to improved business performance. MBLM is known for its annual Brand Intimacy Study, which ranks brands based on the emotional connections they form with consumers.
Where is MBLM's Headquarters?
HQ Function
Global headquarters driving MBLM's Brand Intimacy methodology, client strategy, creative innovation, research, and worldwide operational management.
Notable Features:
Strategically located in Midtown Manhattan, the office features a modern, open-plan workspace designed to foster collaboration, creativity, and strategic thinking among its diverse teams.
Work Culture:
MBLM's New York headquarters fosters a dynamic, insights-driven, and collaborative work culture. Employees are encouraged to be innovative and passionate about building deep emotional connections between brands and their audiences.
HQ Significance:
The New York headquarters serves as the primary hub for MBLM's global operations, thought leadership initiatives (including the Brand Intimacy Study), and services major clients across various industries.
Values Reflected in HQ: The headquarters' design and atmosphere reflect MBLM's core values of innovation, collaboration, strategic excellence, and a deep understanding of human emotion in branding.
Location:
MBLM operates globally with offices in key international markets across North America, Latin America, Europe, the Middle East, and Asia. This network allows them to support multinational clients with consistent Brand Intimacy strategies while adapting to local market nuances. Functions supported globally include brand strategy, research and analytics, design and branding, digital experiences, and marketing communications.
Street Address:
120 West 45th Street, 12th Floor
City:
New York
State/Province:
NY
Country:
USA
MBLM's Global Presence
Dubai, UAE
Address: The H Hotel, Office Tower, Level 19, Office 1904, One Sheikh Zayed Road, P.O. Box 333840, Dubai, UAE
To cater to the unique branding needs of the dynamic MENA market and support both local and multinational clients in strengthening their brand-consumer relationships in the region.
Mexico City, Mexico
Address: Montes Urales 424, Lomas - Virreyes, Lomas de Chapultepec, Miguel Hidalgo, 11000 Ciudad de México, CDMX, Mexico
Acts as a strategic center for MBLM's operations in Latin America, leveraging local market insights and cultural nuances to build powerful brand connections.
Toronto, Canada
Address: 1 University Avenue, 3rd Floor, Toronto, ON M5J 2P1, Canada
To serve the Canadian market with localized brand strategies and extend MBLM's Brand Intimacy expertise to businesses operating within Canada.
Seoul, South Korea
Address: 10F Seoul Finance Center, 136 Sejong-daero, Jung-gu, Seoul, 04520, Korea
To provide tailored Brand Intimacy solutions that resonate with the South Korean market and support clients in building lasting brand loyalty in a competitive Asian landscape.
Buying Intent Signals for MBLM
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of MBLM
As of April 2025, MBLM' leadership includes:
Investors of MBLM
MBLM has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
MBLM bolstered its leadership in September 2023 with key internal promotions, such as William Shintani to Partner, and strategic new hires including Casey Rand as Executive Creative Director, enhancing the agency's creative and strategic capabilities.
New Appointments:
Technology (Tech Stack) used by MBLM
Discover the tools MBLM uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
MBLM Email Formats and Examples
MBLM is understood to use a common corporate email structure, typically combining the employee's first initial and last name, or first name and last name separated by a period, followed by '@mblm.com'.
`flast@mblm.com` (e.g., jsmith@mblm.com) or `first.last@mblm.com` (e.g., jane.smith@mblm.com)
Format
mnatarelli@mblm.com
Example
90%
Success rate
News and media
MBLM Official Website • September 13, 2023
MBLM Bolsters Leadership with Key Promotions and New Hires
MBLM announced a series of key promotions and new hires across its U.S. offices, significantly strengthening its leadership and expertise in strategy, creative, and client services. Notable changes include William Shintani's promotion to Partner and Casey Rand joining as Executive Creative Director....more
MBLM Official Website • February 14, 2023
MBLM Ranks Amazon the #1 Most Intimate Brand for the First Time in New Brand Intimacy 2023 Study
MBLM released its Brand Intimacy 2023 Study, the largest study of brands based on emotions. For the first time, Amazon topped the ranking, demonstrating significant emotional connection with its users, followed by Disney and Apple....more
MBLM Official Website • May 2, 2024
MBLM Publishes Article on Navigating the New Terrain of AI in Branding
MBLM shared insights on the evolving role of Artificial Intelligence in branding, discussing how AI can enhance brand strategy, customer experience, and creative development, while also cautioning on ethical considerations and the irreplaceable human element in building Brand Intimacy....more
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