Maytag
Maytag's Overview
Maytag Corporation is an iconic American home and commercial appliance brand, now owned by Whirlpool Corporation since its acquisition in 2006. Founded in 1893 by Frederick Louis Maytag, the brand built its reputation on producing durable and dependable washing machines, and later expanded to a full line of kitchen and laundry appliances. Known for the 'Maytag Man' advertising campaign symbolizing reliability, Maytag continues to emphasize robust engineering and powerful performance in its products, including washers, dryers, refrigerators, dishwashers, ovens, and cooktops. While operating as a distinct brand with its own product lines and marketing, Maytag leverages Whirlpool's global manufacturing, research, and distribution capabilities.
Where is Maytag's Headquarters?
HQ Function
Serves as the global headquarters for Whirlpool Corporation, overseeing all its brands, including Maytag. Functions encompass corporate strategy, global product development, marketing, finance, supply chain management, and human resources for the entire organization.
Notable Features:
The Whirlpool Corporation global headquarters campus is extensive, featuring multiple modern office buildings, advanced research and development labs (including the Global Product Organization), and design centers. It's designed to foster collaboration and innovation.
Work Culture:
The work culture at Whirlpool Corporation, which includes the Maytag brand stewardship, emphasizes integrity, respect, inclusion, teamwork, and a 'Spirit of Winning.' There is a strong focus on innovation, consumer-centric design, and operational excellence. Employees often describe a collaborative environment with opportunities for growth within a large, global company.
HQ Significance:
Benton Harbor is the nerve center for one of the world's largest appliance manufacturers. Decisions made here impact the design, production, and marketing of Maytag appliances sold globally, ensuring the brand aligns with Whirlpool's overall strategic objectives while maintaining its unique identity.
Values Reflected in HQ: The headquarters aims to reflect Whirlpool's core values: integrity, respect, inclusion & diversity, 'One Whirlpool' (collaboration), and the 'Spirit of Winning.' The investment in R&D facilities also shows a commitment to innovation and product leadership for brands like Maytag.
Location:
As a brand within Whirlpool Corporation, Maytag benefits from Whirlpool's extensive global footprint. Whirlpool Corporation operates manufacturing sites, R&D centers, and sales offices in North America, Europe, Latin America, and Asia. While Maytag's primary market focus is North America, select products are available in other international markets through Whirlpool's distribution channels. Global functions supporting Maytag include integrated supply chain management, global product platform development, technology research, procurement, and strategic marketing, all coordinated by Whirlpool.
Street Address:
2000 N. M-63
City:
Benton Harbor
State/Province:
Michigan
Country:
USA
Maytag's Global Presence
Cleveland, Tennessee, USA
Address: 740 King Edward Ave SE, Cleveland, TN 37311, USA
Key North American manufacturing hub for premium cooking appliances, ensuring efficient production and supply chain for Maytag and other Whirlpool brands.
Clyde, Ohio, USA
Address: 119 Birdseye St, Clyde, OH 43410, USA
Central manufacturing site for laundry appliances for the North American market, critical for maintaining Maytag's strong presence in the washer and dryer categories.
Amana, Iowa, USA
Address: 2800 - 220th Trail, Amana, IA 52203, USA
Important North American production site for refrigeration products, contributing to Maytag's offerings in this segment.
Marion, Ohio, USA
Address: 1300 Marion Agosta Rd, Marion, OH 43302, USA
Primary global manufacturing hub for clothes dryers, supporting Maytag's laundry appliance portfolio in North America and beyond.
Buying Intent Signals for Maytag
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Maytag
As of April 2025, Maytag' leadership includes:
Investors of Maytag
Maytag has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Whirlpool Corporation, parent company of Maytag, periodically updates its executive leadership to drive strategic priorities. Recent changes reflect a focus on technology and operational efficiency. (Note: Based on publicly available information, specific timing can vary).
New Appointments:
Technology (Tech Stack) used by Maytag
Discover the tools Maytag uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Maytag Email Formats and Examples
Email addresses for personnel associated with Maytag, as part of Whirlpool Corporation, typically follow standard Whirlpool email formats. The most common format observed is [first]_[last]@whirlpool.com. Variations may exist for specific departments or regions.
[first]_[last]@whirlpool.com
Format
john_smith@whirlpool.com
Example
90%
Success rate
News and media
Whirlpool Corporation Newsroom • February 7, 2024
Whirlpool Corporation (Maytag Parent) Named One of Fortune's Most Admired Companies for Fourteenth Consecutive Year
Whirlpool Corporation, the parent company of Maytag, announced it has been recognized by Fortune Magazine as one of the World’s Most Admired Companies for the fourteenth consecutive year. This recognition highlights the company's strong reputation across various attributes including innovation, quality of products/services (like those from Maytag), and social responsibility....more
PR Newswire / Maytag • October 26, 2023
Maytag Pet Pro System Named a 2023 Good Housekeeping Best Cleaning & Organizing Awards Winner
Maytag announced that its new Pet Pro System laundry pair was named a winner in Good Housekeeping's 2023 Best Cleaning & Organizing Awards. This system is designed to tackle pet hair, showcasing Maytag's commitment to solving real-life consumer cleaning challenges....more
Whirlpool Corporation Investor Relations • January 29, 2024
Whirlpool Corporation (Maytag Parent) Reports Q4 and Full-Year 2023 Results
Whirlpool Corporation released its fourth-quarter and full-year 2023 earnings, discussing market conditions, brand performance including Maytag, and strategic outlook. These reports provide insights into the financial health and direction of Maytag's parent company....more
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