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Maxxis International's Overview

Total employees960
HeadquartersSuwanee
Founded1967

Maxxis International, a brand of Cheng Shin Rubber Ind. Co., Ltd., is a globally recognized tire company renowned for its commitment to producing high-quality, durable, and reliable tires. With a comprehensive product portfolio catering to passenger cars, light trucks, motorcycles, ATVs, bicycles, lawn & garden equipment, and industrial vehicles, Maxxis leverages advanced technology and rigorous testing to meet diverse customer needs. The brand is known for its strong presence in motorsports, which serves as a proving ground for its innovative tire technologies. Maxxis operates worldwide, with a focus on customer satisfaction and continuous improvement.

Where is Maxxis International's Headquarters?

HQ Function

Manages North American operations including sales, marketing, distribution, customer service, and technical support for Maxxis brand tires.

Notable Features:

Modern office complex with significant warehousing and logistics capabilities to support its extensive dealer network across North America.

Work Culture:

A professional and performance-driven environment, emphasizing product quality, customer satisfaction, and market growth. Likely fosters teamwork and innovation in line with its strong brand reputation.

HQ Significance:

Crucial for Maxxis's presence in the large and competitive North American market, enabling direct engagement with dealers, distributors, and consumers, and facilitating regional market strategies.

Values Reflected in HQ: The facility reflects Maxxis's commitment to operational efficiency, quality control, and customer support within the North American market.

Location:

Maxxis International, through its parent company Cheng Shin Rubber, maintains a robust global presence with operations in Asia, Europe, North America, South America, Africa, and Australia. Key functions supported globally include manufacturing plants, R&D centers, testing grounds, and extensive distribution networks. This allows Maxxis to serve customers in over 180 countries with tires tailored to local conditions and market demands, covering everything from passenger vehicles to specialized industrial equipment.

Street Address:

545 Old Peachtree Rd NW

City:

Suwanee

State/Province:

GA

Country:

USA

Maxxis International's Global Presence

Yuanlin City, Changhua County, Taiwan

Address: No. 215, Meigang Rd., Yuanlin City, Changhua County 510, Taiwan (R.O.C.)

Central hub for worldwide operations, product development, and strategic decision-making, particularly vital for Asian markets and global manufacturing coordination.

Felixstowe, Suffolk, UK

Address: Maxxis International UK PLC, Carr Road, Felixstowe, Suffolk, IP11 3RX, UK

Key distribution and sales hub for the UK market, ensuring product availability and customer service for dealers and consumers across the nation.

Uden, Netherlands

Address: Maxxis International BV, Marconilaan 6, 5405 AR Uden, Netherlands

Strategic center for Maxxis's European market presence, managing a network of distributors and sales channels to cater to diverse European automotive and specialty tire markets.

Shanghai, China

Address: Cheng Shin Tyre (Xiamen) Ind. Ltd., Shanghai Branch, (Specific address varies for offices/plants in China)

Key manufacturing and distribution center for the rapidly growing Chinese market and a significant contributor to Maxxis's global production capacity.

Buying Intent Signals for Maxxis International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Maxxis International

As of April 2025, Maxxis International' leadership includes:

Dr. Wally Chen - Chairman, Cheng Shin Rubber Ind. Co., Ltd. (Maxxis International)
Tsai-Jen Lo (Robert Lo) - President, Cheng Shin Rubber Ind. Co., Ltd.
James Tzen - President, Maxxis International - USA (North American Operations)

Investors of Maxxis International

Maxxis International has been backed by several prominent investors over the years, including:

Cheng Shin Rubber Ind. Co., Ltd. (Parent Company, Publicly Traded on Taiwan Stock Exchange: TWSE: 2105)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-level global executive changes at Maxxis International or its parent Cheng Shin Rubber are not frequently publicized unless they represent very significant shifts. Day-to-day operational leadership appointments at regional levels may occur but are not always reported by major news outlets. No major global executive hires or exits have been prominently reported in the last 12 months.

Technology (Tech Stack) used by Maxxis International

Discover the tools Maxxis International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maxxis International Email Formats and Examples

Maxxis International likely utilizes standard corporate email address formats, typically combining an employee's name with the company domain, maxxis.com. Common patterns include first initial followed by last name, or first name followed by last name, separated by a dot.

[first_initial][last]@maxxis.com

Format

jdoe@maxxis.com

Example

70%

Success rate

News and media

Tyrepress2024-06-05

Maxxis Tyres UK becomes official tyre partner of Bolesworth International

Maxxis Tyres UK has been announced as the official tyre partner for the Bolesworth International event, one of the UK's premier equestrian and lifestyle shows. This partnership highlights Maxxis's engagement with diverse market segments and community events....more

National Highway Traffic Safety Administration (NHTSA) / Various Auto News Outlets2024-05-22

Maxxis International Recalls Certain RAZR AT Tires

Maxxis International issued a recall for a specific batch of its RAZR AT tires due to a potential manufacturing issue that could lead to tread separation, increasing the risk of a crash. The company is working with NHTSA to notify affected owners and provide replacement tires....more

Maxxis Tires News (Official)2024-01-25

Maxxis Rolls into KOH 2024 as Official Tire Sponsor, Ready to Conquer the Hammers

Maxxis announced its role as the Official Tire Sponsor of the 2024 King of the Hammers (KOH), one of the most grueling off-road races in the world. This sponsorship underscores Maxxis's commitment to extreme off-road performance and product durability....more

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