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MatchCraft's Overview

Total employees51
HeadquartersSanta Monica
Founded1998

MatchCraft is a global provider of digital marketing technology and services, specializing in scalable advertising solutions for companies that serve small and medium-sized businesses (SMBs). Their flagship platform, AdVantage™, empowers resellers, agencies, and media companies to efficiently manage and optimize online advertising campaigns across various channels like Google, Bing, Facebook, Instagram, and Yelp. MatchCraft focuses on delivering white-label solutions, robust reporting, and campaign automation to help their partners grow their digital advertising revenue and effectively serve their local business clients.

Where is MatchCraft's Headquarters?

HQ Function

The Santa Monica headquarters serves as the central hub for MatchCraft's executive leadership, product development, engineering, core sales, marketing, and administrative operations.

Notable Features:

Located in a modern office building within a prominent business park, likely featuring collaborative workspaces, advanced technology infrastructure, and amenities typical of a leading tech firm.

Work Culture:

The work culture at MatchCraft's HQ is likely innovative, fast-paced, and customer-centric, fostering collaboration and leveraging agile methodologies common in the tech industry. Employees likely experience a supportive environment focused on professional growth.

HQ Significance:

Its location in Santa Monica places MatchCraft at the heart of a major U.S. tech ecosystem, providing access to a rich talent pool, industry partnerships, and proximity to key players in digital media and advertising.

Values Reflected in HQ: The headquarters likely reflects MatchCraft's core values such as innovation, customer success, integrity, and collaboration through its design, technology, and operational focus.

Location:

MatchCraft supports a diverse global client base through its strategically located offices in North America (Santa Monica, USA), Europe (Leiden, Netherlands), and Latin America (São Paulo, Brazil), as well as through remote teams. Key functions supported globally include multi-lingual client services and support, international sales and business development, localized product adaptations, and engineering for its AdVantage™ platform to cater to different market needs and advertising channels worldwide.

Street Address:

2220 Colorado Ave, Suite 100

City:

Santa Monica

State/Province:

California

Country:

USA

MatchCraft's Global Presence

Leiden, Netherlands

Address: Plesmanlaan 100, 2332 CB Leiden, Netherlands

To provide dedicated support and tailored solutions for European partners, facilitate market expansion in the EMEA region, and ensure compliance with local regulations like GDPR.

Barueri, São Paulo, Brazil

Address: Alameda Rio Negro, 503 – Sala 2020 Alphaville Industrial, Barueri – SP, 06454-000, Brazil

To drive growth and effectively serve partners in the rapidly expanding Latin American digital marketing sector, offering localized platform experiences and support in Spanish and Portuguese.

Buying Intent Signals for MatchCraft

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of MatchCraft

As of April 2025, MatchCraft' leadership includes:

Sandy Lohr - Chief Executive Officer
Bradyn Cobb - Chief Technology Officer
Patrick Salyer - Chief Strategy Officer
Susan DeMatei - Chief Marketing Officer
David باز (Baaz) - Chief Financial Officer

Investors of MatchCraft

MatchCraft has been backed by several prominent investors over the years, including:

Advance Local

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, MatchCraft's core executive team has remained stable with no major widely publicized hires or exits in the last 12 months. Any changes would typically be announced on their official channels or industry news outlets.

Technology (Tech Stack) used by MatchCraft

Discover the tools MatchCraft uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

MatchCraft Email Formats and Examples

MatchCraft most commonly uses the email format of the first initial followed by the last name. Variations might exist but this is the predominant structure.

[first_initial][last]@matchcraft.com

Format

slohr@matchcraft.com

Example

85%

Success rate

News and media

MatchCraft Blog2024-02-29

MatchCraft's AdVantage™ Platform Earns 2024 Google Premier Partner Status

MatchCraft announced that its AdVantage™ platform has once again achieved 2024 Google Premier Partner status. This distinction places MatchCraft in the top 3% of Google Partners in the United States, recognizing their expertise in managing Google Ads campaigns and delivering strong results for clients....more

MatchCraft Blog / MarTech Breakthrough Awards2023-08-17

MatchCraft Wins 'Best Overall AdTech Solution' in 2023 MarTech Breakthrough Awards

MatchCraft's AdVantage platform was recognized as the 'Best Overall AdTech Solution' in the 2023 MarTech Breakthrough Awards. The award highlights the platform's innovation and effectiveness in the advertising technology space, particularly for resellers and agencies serving SMBs....more

MatchCraft Blog2023-04-18

MatchCraft Named a 2023 Top Workplace by The Los Angeles Times

MatchCraft was named one of the Top Workplaces in Los Angeles for 2023 by The Los Angeles Times. This recognition is based on employee feedback and highlights the company's positive work environment and culture....more

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