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Master of Malt's Overview

Total employees66
HeadquartersTonbridge
Founded

Master of Malt is a multi-award-winning online spirits retailer based in the UK, renowned for its extensive range of whiskies, gins, rums, vodkas, and other fine spirits from around the world. They are particularly famous for their 'Drinks by the Dram' service, offering 30ml samples of thousands of spirits, allowing customers to try before they buy a full bottle. Founded in 1985 as a physical store, it has evolved into a major e-commerce player, emphasizing product discovery, customer education, and a vast, curated selection. Master of Malt is part of Atom Group, which was acquired by TTB Partners in 2023.

Where is Master of Malt's Headquarters?

HQ Function

The Tonbridge facility is the nerve center for Master of Malt's online retail operations, encompassing warehousing, advanced logistics, order fulfillment, bottling (for Drinks by the Dram and Atom Brands), customer service, and marketing activities.

Notable Features:

Extensive, modern warehousing designed for the safe storage and efficient dispatch of a vast and diverse inventory of spirits. Likely incorporates specialized bottling lines for their sample service and own-brand products. Advanced climate control and security systems.

Work Culture:

A dynamic, fast-paced e-commerce environment driven by a passion for spirits. The culture likely emphasizes product knowledge, innovation in online retail, customer satisfaction, and a collaborative approach among teams dedicated to tasting, selecting, marketing, and distributing spirits.

HQ Significance:

This location is critical to Master of Malt's ability to serve its UK and international customer base efficiently. Its capacity and logistical capabilities underpin their wide product offering and swift delivery promise, solidifying their market leadership.

Values Reflected in HQ: The headquarters reflects values of efficiency, quality control (especially for 'Drinks by the Dram'), innovation in logistics and e-commerce, and a deep commitment to providing a comprehensive spirits selection.

Location:

Master of Malt operates primarily from its UK base, serving a global customer audience through its sophisticated e-commerce platform. They ship to a wide array of countries where legally permitted, managing international sales, digital marketing, and customer support largely from their UK headquarters. Their global reach is defined by their online accessibility and international shipping capabilities rather than physical international offices for Master of Malt itself.

Street Address:

Unit 1, Ton Business Park, 2-8 Morley Road

City:

Tonbridge

State/Province:

Kent

Country:

United Kingdom

Master of Malt's Global Presence

Tunbridge Wells, Kent/UK

Address: The Malthouse, North Farm Road, Tunbridge Wells, Kent, TN2 3BW (Atom Group Registered Office)

Serves as the corporate and administrative hub for Atom Group, which includes Master of Malt and other brands like Atom Brands (That Boutique-y Whisky Company, etc.). Focuses on overarching strategy, finance, and brand development for the group.

Buying Intent Signals for Master of Malt

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Master of Malt

As of April 2025, Master of Malt' leadership includes:

Tom McGuinness - Managing Director, Master of Malt
Justin Petszaft - Co-Founder, Atom Group
Laura Edwards - Chief Financial Officer, Atom Group

Investors of Master of Malt

Master of Malt has been backed by several prominent investors over the years, including:

TTB Partners (current majority owner, via acquisition of Atom Group in 2023)
Atom Group Management (participated in previous MBO and may retain stakes)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or exits solely for Master of Malt have been widely publicized in the last 12 months. The most significant recent event was the acquisition of parent company Atom Group by TTB Partners in late 2023, which may lead to strategic leadership alignments over time, but specific changes at the Master of Malt operational executive level are not prominent in public news.

Technology (Tech Stack) used by Master of Malt

Discover the tools Master of Malt uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Master of Malt Email Formats and Examples

Master of Malt, as part of Atom Group, likely uses standardized email formats for its employees. Common corporate email patterns are often based on employee names. For customer service, they use generic addresses like contactus@masterofmalt.com.

A common format is likely [first_initial][last]@masterofmalt.com or [first].[last]@atomgroup.com. For example: jsmith@masterofmalt.com or john.smith@atomgroup.com.

Format

tdavies@masterofmalt.com

Example

70%

Success rate

News and media

The Drinks BusinessOctober 4, 2023

TTB Partners acquires Master of Malt owner Atom Group

Hong Kong-based investment firm TTB Partners has acquired Atom Group, the parent company of online spirits retailer Master of Malt and spirits producer Atom Brands, from its management, funds managed by BlackRock, and former majority owner ZX Ventures (AB InBev’s venture capital arm)....more

The Spirits BusinessJuly 7, 2023

Atom Brands (Incl. Master of Malt) named Spirits Bottler of the Year at ISC 2023

Atom Brands, the company closely associated with Master of Malt for its 'Drinks by the Dram' and various own-label spirits, was awarded the prestigious title of Spirits Bottler of the Year at the International Spirits Challenge (ISC) 2023, highlighting its commitment to quality and innovation....more

Master of Malt BlogJanuary 24, 2024

Master of Malt Spirits Trends 2024

Master of Malt released its annual spirits trends report for 2024, forecasting continued growth in agave spirits, increasing popularity of English whisky, a resurgence for Calvados, and consumers seeking out unique flavour experiences and sustainable brands....more

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