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Maru Matchbox's Overview

Total employees150
HeadquartersSouthampton
Founded2000

Maru Matchbox is a specialist qualitative research agency operating within Maru Group. It focuses on uncovering deep human understanding by blending behavioral science principles with innovative research methodologies like online communities, mobile ethnography, and digital qualitative techniques. Maru Matchbox helps brands foster meaningful connections with their consumers, providing rich, contextual insights to inform strategy, innovation, and communication.

Where is Maru Matchbox's Headquarters?

HQ Function

Serves as a core hub for Maru Matchbox's qualitative research expertise, methodology innovation, project management, and houses a significant part of the dedicated Maru Matchbox team.

Notable Features:

Located at Town Quay, offering a scenic waterfront setting. The office space is designed to foster a creative, collaborative environment conducive to insight generation and qualitative excellence.

Work Culture:

The culture at Maru Matchbox emphasizes innovation in qualitative research, deep client collaboration, and a passion for understanding consumer behavior. It fosters an agile, technology-driven approach within a supportive team environment.

HQ Significance:

The Southampton office represents the heritage of Matchbox and its specialized focus on cutting-edge qualitative insights within the broader Maru Group. It serves as a center of excellence for online community-based research and the application of behavioral science.

Values Reflected in HQ: The headquarters reflects values of creativity, deep qualitative expertise, and a strong connection to its research roots, combined with modern technological integration and a forward-looking perspective.

Location:

As an integral part of Maru Group, Maru Matchbox supports global research functions across North America, Europe, Latin America, and other key international markets. This includes conducting multi-market qualitative studies, managing international online research communities, providing centralized project coordination, and applying its behavioral science and technology platforms to deliver consistent, high-quality insights across diverse cultural contexts. Their global footprint enables them to effectively serve multinational corporations and brands seeking global consumer understanding.

Street Address:

International House, Town Quay

City:

Southampton

State/Province:

Hampshire

Country:

United Kingdom

Maru Matchbox's Global Presence

London, UK

Address: The Frame Building, 25 Phipp Street, London, EC2A 4PS, UK (Maru Group Office)

Serves as a key operational center for the EMEA region, facilitating collaboration across Maru Group's various research disciplines.

New York, NY, USA

Address: 48 Wall Street, Floor 11, New York, NY 10005 (Maru Group Office)

Supports the US East Coast market, offering localized insights and acting as a key point of contact for global and national clients.

Toronto, ON, Canada

Address: 2 Bloor Street East, Suite 2200, Toronto, ON M4W 1A8 (Maru Group Office)

Focuses on the Canadian market, providing specialized research solutions tailored to Canadian consumer behavior and business landscape.

Chicago, IL, USA

Address: 20 N Upper Wacker Dr, Suite 1720, Chicago, IL 60606 (Maru Group Office)

Serves clients in the Midwest region, contributing to Maru Group's national coverage in the United States.

Buying Intent Signals for Maru Matchbox

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Maru Matchbox

As of April 2025, Maru Matchbox' leadership includes:

Ged Parton - Group CEO, Maru Group
Julie Paul - Managing Director, Qualitative, Maru Group
Lisa Lipkin - Managing Director, Qualitative Communities, Maru Group
Todd Trautz - Chief Innovation and Solutions Officer, Maru Group
Liz Lipman - Managing Director, Growth (Qualitative), Maru Group

Investors of Maru Matchbox

Maru Matchbox has been backed by several prominent investors over the years, including:

Stagwell (STGW)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

The most significant event impacting Maru Group's leadership context in the recent past was its acquisition by Stagwell in March 2023. Ged Parton continued as Group CEO, ensuring leadership continuity. Specific executive hires or exits directly within the Maru Matchbox division or narrowly within Maru Group's top leadership (beyond changes related to the integration into Stagwell) are not widely publicized. The focus has likely been on integration and leveraging synergies within the Stagwell network.

Technology (Tech Stack) used by Maru Matchbox

Discover the tools Maru Matchbox uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Maru Matchbox Email Formats and Examples

Maru Matchbox personnel, as part of Maru Group, typically use email addresses associated with the marugroup.net domain. The most common corporate email format is based on the employee's first and last name.

The most prevalent email format for Maru Group is [first].[last]@marugroup.net.

Format

jane.doe@marugroup.net

Example

85%

Success rate

News and media

StagwellMarch 7, 2023

Stagwell (STGW) Acquires Maru Group, Parent Company of Maru Matchbox

Stagwell announced its acquisition of Maru Group, a leading global provider of research, data, and advisory services. This strategic move significantly expands Stagwell's research capabilities and integrates Maru's technology-driven insights platforms, including those utilized by Maru Matchbox, into its global network....more

Maru Group WebsiteFebruary 20, 2024

Maru Group Explores the AI Revolution in Market Research

Todd Trautz, Maru Group's Chief Innovation and Solutions Officer, published an article discussing the transformative impact of Artificial Intelligence on the market research industry. The piece outlines how Maru is navigating these advancements to enhance insight generation and methodologies, directly relevant to the innovative qualitative work done by Maru Matchbox....more

Maru Group WebsiteMay 14, 2024

Maru Group Releases Insights on Navigating Brand Loyalty in 2024

Maru Group published new findings on brand loyalty, highlighting evolving consumer behaviors and expectations. The insights are crucial for brands looking to build stronger customer relationships, an area where Maru Matchbox's deep qualitative understanding plays a key role....more

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