Maru Matchbox is a specialist qualitative research agency operating within Maru Group. It focuses on uncovering deep human understanding by blending behavioral science principles with innovative research methodologies like online communities, mobile ethnography, and digital qualitative techniques. Maru Matchbox helps brands foster meaningful connections with their consumers, providing rich, contextual insights to inform strategy, innovation, and communication.
Serves as a core hub for Maru Matchbox's qualitative research expertise, methodology innovation, project management, and houses a significant part of the dedicated Maru Matchbox team.
Located at Town Quay, offering a scenic waterfront setting. The office space is designed to foster a creative, collaborative environment conducive to insight generation and qualitative excellence.
The culture at Maru Matchbox emphasizes innovation in qualitative research, deep client collaboration, and a passion for understanding consumer behavior. It fosters an agile, technology-driven approach within a supportive team environment.
The Southampton office represents the heritage of Matchbox and its specialized focus on cutting-edge qualitative insights within the broader Maru Group. It serves as a center of excellence for online community-based research and the application of behavioral science.
As an integral part of Maru Group, Maru Matchbox supports global research functions across North America, Europe, Latin America, and other key international markets. This includes conducting multi-market qualitative studies, managing international online research communities, providing centralized project coordination, and applying its behavioral science and technology platforms to deliver consistent, high-quality insights across diverse cultural contexts. Their global footprint enables them to effectively serve multinational corporations and brands seeking global consumer understanding.
International House, Town Quay
Southampton
Hampshire
United Kingdom
Address: The Frame Building, 25 Phipp Street, London, EC2A 4PS, UK (Maru Group Office)
Serves as a key operational center for the EMEA region, facilitating collaboration across Maru Group's various research disciplines.
Address: 48 Wall Street, Floor 11, New York, NY 10005 (Maru Group Office)
Supports the US East Coast market, offering localized insights and acting as a key point of contact for global and national clients.
Address: 2 Bloor Street East, Suite 2200, Toronto, ON M4W 1A8 (Maru Group Office)
Focuses on the Canadian market, providing specialized research solutions tailored to Canadian consumer behavior and business landscape.
Address: 20 N Upper Wacker Dr, Suite 1720, Chicago, IL 60606 (Maru Group Office)
Serves clients in the Midwest region, contributing to Maru Group's national coverage in the United States.
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As of April 2025, Maru Matchbox' leadership includes:
Maru Matchbox has been backed by several prominent investors over the years, including:
The most significant event impacting Maru Group's leadership context in the recent past was its acquisition by Stagwell in March 2023. Ged Parton continued as Group CEO, ensuring leadership continuity. Specific executive hires or exits directly within the Maru Matchbox division or narrowly within Maru Group's top leadership (beyond changes related to the integration into Stagwell) are not widely publicized. The focus has likely been on integration and leveraging synergies within the Stagwell network.
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Maru Matchbox personnel, as part of Maru Group, typically use email addresses associated with the marugroup.net domain. The most common corporate email format is based on the employee's first and last name.
The most prevalent email format for Maru Group is [first].[last]@marugroup.net.
Format
jane.doe@marugroup.net
Example
85%
Success rate
Stagwell • March 7, 2023
Stagwell announced its acquisition of Maru Group, a leading global provider of research, data, and advisory services. This strategic move significantly expands Stagwell's research capabilities and integrates Maru's technology-driven insights platforms, including those utilized by Maru Matchbox, into its global network....more
Maru Group Website • February 20, 2024
Todd Trautz, Maru Group's Chief Innovation and Solutions Officer, published an article discussing the transformative impact of Artificial Intelligence on the market research industry. The piece outlines how Maru is navigating these advancements to enhance insight generation and methodologies, directly relevant to the innovative qualitative work done by Maru Matchbox....more
Maru Group Website • May 14, 2024
Maru Group published new findings on brand loyalty, highlighting evolving consumer behaviors and expectations. The insights are crucial for brands looking to build stronger customer relationships, an area where Maru Matchbox's deep qualitative understanding plays a key role....more
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