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Marathon Sports's Overview

Total employees283
HeadquartersWellesley
Founded1975

Marathon Sports is a well-established specialty running and walking footwear, apparel, and accessories retailer with a strong presence in New England, particularly Massachusetts. Founded in 1975, the company is known for its expert staff, personalized fitting services (RightFitt™), and deep community involvement in local running events. In December 2022, Marathon Sports was acquired by Fleet Feet, the largest franchisor of locally owned and operated running stores in the U.S. Marathon Sports continues to operate under its heritage brand name, maintaining its local identity and commitment to serving the New England running community.

Where is Marathon Sports's Headquarters?

HQ Function

Serves as the central corporate office and operational hub for Marathon Sports, managing merchandising, marketing, administrative functions, and support for its retail store locations across New England.

Notable Features:

Likely a functional office and warehouse space designed for operational efficiency, supporting the logistical needs of a multi-store retail chain. It may include meeting spaces for strategic planning and vendor relations.

Work Culture:

The work culture is rooted in a passion for running, fitness, and an active lifestyle. It emphasizes product knowledge, customer service excellence, community engagement, and teamwork. Even after the acquisition by Fleet Feet, the local New England focus and culture are maintained.

HQ Significance:

The headquarters is crucial for coordinating operations across all Marathon Sports locations, maintaining brand consistency, managing inventory, and driving strategic initiatives aligned with both the Marathon Sports heritage and Fleet Feet's broader network.

Values Reflected in HQ: The headquarters operations reflect values such as commitment to the running community, operational excellence, local market expertise, and customer-centricity.

Location:

Marathon Sports primarily operates within the New England region of the United States. While its physical stores are concentrated here, its e-commerce platform allows it to serve customers nationally and, to some extent, internationally. Product sourcing involves global athletic brands. Since its acquisition by Fleet Feet, it is part of a larger national network, but the Marathon Sports brand itself does not have dedicated international offices or retail operations outside the US.

Street Address:

672 Worcester St

City:

Wellesley

State/Province:

MA

Country:

USA

Marathon Sports's Global Presence

Boston, MA/USA

Address: 671 Boylston St, Boston, MA 02116

Serving the running and fitness community in downtown Boston and attracting visitors with specialized products, expert advice, and marathon-related merchandise.

Cambridge, MA/USA

Address: 1654 Massachusetts Ave, Cambridge, MA 02138

Catering to the Cambridge community, including students and local residents, with a focus on running, walking, and fitness needs.

Norwell, MA/USA

Address: 134 Derby St, Suite 231, Norwell, MA 02061

Serving the South Shore community with accessible expert advice and athletic gear for families and individuals passionate about fitness.

Shrewsbury, MA/USA

Address: 50 Boston Turnpike, Shrewsbury, MA 01545

Providing specialized running and walking solutions to the Shrewsbury and greater Worcester County communities.

Buying Intent Signals for Marathon Sports

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Marathon Sports

As of April 2025, Marathon Sports' leadership includes:

Colin Peddie - President, Marathon Sports (within Fleet Feet)
Dan Darcy - Vice President of Operations, Marathon Sports (within Fleet Feet)

Investors of Marathon Sports

Marathon Sports has been backed by several prominent investors over the years, including:

Acquired by Fleet Feet in December 2022. Fleet Feet is currently owned by Elliott Investment Management L.P. (as of January 2024).

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Fleet Feet in late 2022, the existing leadership of Marathon Sports, Colin Peddie (President) and Dan Darcy (VP of Operations), have continued in their roles to guide the brand within the Fleet Feet organization. No major public announcements of further executive changes specific to Marathon Sports's direct leadership have been identified in the last 12 months.

Technology (Tech Stack) used by Marathon Sports

Discover the tools Marathon Sports uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Marathon Sports Email Formats and Examples

While specific internal email format structures for Marathon Sports are not publicly detailed, companies of its nature often use standard professional email patterns. A common format is typically based on the employee's name.

first.last@marathonsports.com

Format

colin.peddie@marathonsports.com

Example

80%

Success rate

News and media

Fleet Feet / Running InsightDecember 7, 2022

Fleet Feet Acquires Marathon Sports

Fleet Feet announced its acquisition of Marathon Sports, a prominent New England running retailer with 11 locations. Marathon Sports will continue to operate under its current name, with owners Colin Peddie and Dan Darcy remaining with the company to lead the Marathon Sports brand within Fleet Feet....more

Local Community Engagement (General)April 15, 2024

Marathon Sports Actively Supports Boston Marathon Runners and Community

As a key running community stakeholder in Boston, Marathon Sports consistently engages with runners during the Boston Marathon season through in-store events, expert advice, specialized gear, and support for local running groups. This continues their long-standing tradition of fostering the local running scene....more

Marathon Sports Website / Social MediaOngoing

Marathon Sports Continues Strong Community Involvement Post-Acquisition

Marathon Sports maintains its commitment to the New England running community by sponsoring local races, hosting running clinics and group runs, and partnering with local organizations. This hands-on community approach remains a core part of the brand's identity under Fleet Feet's ownership....more

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