Manduka
Manduka's Overview
Manduka is a globally recognized brand specializing in high-quality, sustainably produced yoga mats, apparel, and accessories. Founded in 1997 by Peter Sterios, an architect turned yogi, the company was built on the simple idea of creating a better yoga mat. Today, Manduka is celebrated for its legendary PRO™ Mat and its commitment to craftsmanship, durability, and environmental responsibility, serving yogis of all levels worldwide.
Where is Manduka's Headquarters?
HQ Function
Serves as the central hub for global operations, product design and development, marketing, sales, and administrative functions.
Notable Features:
Modern office space designed to inspire creativity and reflect the brand's wellness-oriented ethos, likely incorporating elements of sustainable design and spaces conducive to collaboration.
Work Culture:
A collaborative and passionate environment driven by a shared love for yoga and mindfulness. The culture emphasizes sustainability, innovation, and a commitment to quality, attracting individuals dedicated to the yoga lifestyle.
HQ Significance:
The El Segundo headquarters is pivotal for Manduka's brand strategy, product innovation, and global market coordination, anchoring its leadership position in the premium yoga equipment sector.
Values Reflected in HQ: The headquarters aims to embody Manduka's core values: quality craftsmanship, sustainability (e.g., through eco-conscious office practices), community, and a deep respect for the transformative power of yoga.
Location:
Manduka products are available to yogis worldwide through a robust e-commerce platform and an extensive network of international distributors, retailers, and yoga studios. The company actively supports the global yoga community, with significant market presence in North America, Europe, and growing reach in Asia-Pacific and other regions. Global functions include international sales, marketing localization, and supply chain management to ensure quality and accessibility of their products across different countries.
Street Address:
2250 E Maple Ave
City:
El Segundo
State/Province:
CA
Country:
USA
Manduka's Global Presence
Almere, Flevoland/Netherlands
Address: Antennestraat 46, 1322AS Almere, The Netherlands
To facilitate Manduka's growth and presence in Europe, ensuring efficient supply chain management, localized customer engagement, and strengthening relationships with European retailers and yoga practitioners.
Buying Intent Signals for Manduka
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Executive Team of Manduka
As of April 2025, Manduka' leadership includes:
Investors of Manduka
Manduka has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Cabot Hosiery Mills, Inc. in January 2021 and the subsequent leadership of CEO Ric Cabot, Manduka's executive team structure has been relatively stable. No major public announcements regarding executive new hires or departures have been made in the immediate last 12 months. The current leadership team continues to guide the company's strategic direction and growth in the yoga market.
Technology (Tech Stack) used by Manduka
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Manduka Email Formats and Examples
Manduka likely utilizes standard corporate email address formats. While specific patterns are not publicly disclosed, common conventions include combinations of first name, last name, or initials followed by '@manduka.com'. Verifying specific emails should be done through official channels.
[first_initial][last]@manduka.com
Format
jdoe@manduka.com
Example
70%
Success rate
News and media
PR Newswire • March 7, 2024
Manduka Announces the eKO® Terra Yoga Mat, a Sustainable Innovation Crafted from Renewable Plant-Based Materials
Manduka launched the eKO® Terra yoga mat, its latest eco-conscious product made from 100% renewable, plant-based materials. This innovation underscores Manduka's commitment to sustainability and providing high-performance gear for yogis....more
PR Newswire • June 27, 2023
Manduka Launches Its Most Sustainable Yoga Mat Yet: The eKO® Lite Earth Collection
Manduka introduced the eKO® Lite Earth Collection, a new line of yoga mats emphasizing sustainability. These mats are crafted using an innovative process that minimizes waste and environmental impact, reinforcing the brand's dedication to eco-friendly practices in the yoga industry....more
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