Mamaearth, a brand under Honasa Consumer Pvt. Ltd., is a prominent Indian company specializing in natural, toxin-free personal care products. Launched in 2016 by Varun and Ghazal Alagh, Mamaearth aims to provide safe and effective solutions for babies, skin, and hair by harnessing the 'goodness of nature.' The company has rapidly grown, leveraging a strong D2C (Direct-to-Consumer) model and an extensive offline presence. It is known for its innovative product range, commitment to sustainability (like its plant-a-tree initiative), and being Asia's first MadeSafe certified brand.
Serves as the primary corporate office for Honasa Consumer Pvt. Ltd., overseeing strategy, product development, marketing, operations, and administrative functions for Mamaearth and its sister brands.
Modern office space located in a prime business district, designed to foster collaboration and employee well-being. Likely includes amenities such as meeting rooms with advanced AV, breakout areas, and a pantry.
Dynamic, fast-paced, and innovative, reflecting its D2C origins and rapid growth. Emphasis on customer-centricity, agility, and a mission-driven approach to creating safe and natural products. Often described as having a young, energetic, and collaborative environment.
The central hub for one of India's fastest-growing consumer goods companies, driving its expansion, brand strategy, and operational excellence in the competitive personal care market.
Primarily focused on the Indian market, Mamaearth has strategically expanded its footprint to international markets, including the UAE, Nepal, Bangladesh, and parts of Southeast Asia. Global functions include localized product distribution, targeted marketing campaigns, and e-commerce operations. The company aims to cater to the increasing global demand for natural and toxin-free personal care products, particularly among the Indian diaspora and health-conscious consumers in these regions.
Honasa Consumer Pvt Ltd, Plot No.63, 4th Floor, Sector-44
Gurugram
Haryana
India
Address: Specific address not publicly listed, generally located in a key business or tech park area.
To drive technological innovation, enhance digital platform capabilities, manage e-commerce operations, and recruit specialized tech talent for Honasa Consumer's portfolio of brands.
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As of April 2025, MaMa' leadership includes:
MaMa has been backed by several prominent investors over the years, including:
Over the past 12 months, Honasa Consumer (parent of Mamaearth) has focused on strengthening its leadership team with key appointments to support its growth trajectory. Notable additions include a new Chief Product & Technology Officer. No major C-suite departures have been widely publicized during this period.
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Corporate email addresses for Mamaearth personnel are typically under the parent company, Honasa Consumer Pvt. Ltd. (honasa.in). Common formats include [first].[last] or [firstinitial][last]. Customer support and general inquiries for Mamaearth might use @mamaearth.in.
[first].[last]@honasa.in
Format
varun.alagh@honasa.in
Example
75%
Success rate
The Economic Times • April 8, 2024
Honasa Consumer, the parent company of Mamaearth, The Derma Co, and Aqualogica, has appointed Annelize van der Poel as its new chief product and technology officer (CPTO). She will be responsible for driving product strategy and technological innovations for the company....more
Business Standard • February 13, 2024
Honasa Consumer Ltd, the parent company of Mamaearth, reported a 264 per cent year-on-year (YoY) rise in consolidated net profit to Rs 25.9 crore for the third quarter (Q3) of the financial year 2023-24 (FY24), up from Rs 7.1 crore in the same quarter last year. Revenue from operations grew by 28 per cent YoY to Rs 488.2 crore....more
Mint • November 21, 2023
Honasa Consumer Ltd, the parent company of D2C unicorn Mamaearth, reported a 94% year-on-year (YoY) jump in its consolidated net profit for the fiscal's second quarter ended September (Q2FY24) to ₹29.8 crore. The company's revenue from operations surged 21% YoY to ₹496 crore....more
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