Magisto
Magisto's Overview
Magisto was a technology company renowned for its AI-powered video editing software that enabled users to automatically transform photos and video clips into professionally produced short movies with music and effects. Founded in 2009, Magisto focused on making video creation simple and accessible for both consumers and businesses. Its patented 'Emotion Sense Technology' analyzed raw footage to identify exciting parts and weave them into a compelling narrative. In April 2019, Magisto was acquired by Vimeo and its technology and team have been integrated into Vimeo's platform, significantly enhancing Vimeo Create, a tool for making high-impact social videos.
Where is Magisto's Headquarters?
HQ Function
Served as the primary hub for research and development of Magisto's AI-powered video editing technology, product development, and core company operations before the Vimeo acquisition.
Notable Features:
Presumably a modern, collaborative tech office environment typical of innovative startups, designed to foster creativity in artificial intelligence and video processing.
Work Culture:
Characterized by a dynamic, innovative, and engineering-centric culture, common in the Israeli tech scene, with a strong focus on pioneering AI for automated video storytelling.
HQ Significance:
The birthplace of Magisto's core 'Emotion Sense AI' technology and the central point from which the company grew to serve millions of users globally before its integration with Vimeo.
Values Reflected in HQ: The HQ's operations embodied values of cutting-edge innovation, empowering users through accessible technology, and a pioneering spirit in AI-driven creative solutions.
Location:
While Magisto's core development team was primarily based in Israel with a significant office in the US, its AI-powered video editing platform was designed for and accessible to a global user base. Following its acquisition by Vimeo, the technology continues to serve users worldwide as part of Vimeo Create, supported by Vimeo's international infrastructure.
Street Address:
Specific street address for the former Kfar Saba office is not publicly detailed; operations are now part of Vimeo.
City:
Kfar Saba
State/Province:
Central District
Country:
Israel
Magisto's Global Presence
Mountain View, California, USA
Address: Former US office; specific street address not actively maintained post-Vimeo acquisition. This office supported US operations.
To establish and expand Magisto's presence in Silicon Valley, engage with the US technology ecosystem, and provide support to American users and businesses.
Buying Intent Signals for Magisto
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Magisto
As of April 2025, Magisto' leadership includes:
Investors of Magisto
Magisto has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following Magisto's acquisition by Vimeo in April 2019, its executive team and leadership structure were integrated into Vimeo. Consequently, there have been no 'Magisto' specific executive hires or exits in the last 12 months as an independent entity. Any recent leadership changes related to the Magisto technology would be announced as part of the broader Vimeo organizational updates.
Technology (Tech Stack) used by Magisto
Discover the tools Magisto uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Magisto Email Formats and Examples
Prior to its acquisition by Vimeo, Magisto likely used common corporate email formats like [first_initial][last]@magisto.com or [first].[last]@magisto.com. Post-acquisition, team members working on the Magisto-originated product line would use Vimeo's standard email formats.
[first_initial][last]@magisto.com
Format
jdoe@magisto.com (Illustrative example only)
Example
70%
Success rate
News and media
TechCrunch • April 15, 2019
Vimeo acquires AI video creation platform Magisto for a reported $200M
Vimeo announced its acquisition of Magisto, an Israeli startup that developed an AI-powered platform for short-form video editing. The deal, reportedly around $200 million, was aimed at significantly enhancing Vimeo's video creation tools for individuals and businesses....more
Vimeo Blog • October 26, 2023
Vimeo Unveils New AI-Powered Video Tools for Teams within its Platform
Vimeo has launched a suite of new AI-powered tools, including an AI script generator and a text-based video editor, integrated into its platform. These features, which build upon technology including that from the Magisto acquisition, aim to make video production faster, easier, and more accessible for creative teams and businesses using Vimeo Create....more
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