Mad Mimi is an email marketing service renowned for its simplicity and ease of use, allowing users to create, send, and track email newsletters and promotions with a clean, intuitive interface. Founded in 2008 by Gary Levitt, it was designed to make email marketing accessible and enjoyable, particularly for small businesses, artists, and individuals who might find other platforms overly complex. Mad Mimi focused on beautiful design, straightforward list management, and clear analytics. In August 2014, Mad Mimi was acquired by GoDaddy, the web hosting and domain registration giant, to enhance GoDaddy's suite of tools for small businesses. While integrated into GoDaddy's offerings, Mad Mimi has maintained its distinct brand and service, continuing to offer a simple alternative for email marketing needs.
Historically, the Brooklyn location served as the central hub for all Mad Mimi operations, including product development, design, customer support, and marketing for its email platform.
As a startup, its Brooklyn office likely reflected a creative, collaborative, and agile environment, typical of tech companies in that area.
The work culture at Mad Mimi, prior to acquisition, was known for its emphasis on simplicity, user experience, customer happiness, and a lean, passionate team.
The Brooklyn headquarters was significant as the birthplace of Mad Mimi, where its unique approach to simplifying email marketing was conceived and developed, leading to its popularity and eventual acquisition.
Mad Mimi's email marketing platform is accessible to users worldwide, allowing businesses and individuals globally to manage their email campaigns. Since its acquisition by GoDaddy, it benefits from GoDaddy's extensive global infrastructure and customer support network, which serves millions of customers in numerous countries. While the Mad Mimi service itself is primarily English-based, its reach is international through GoDaddy's global presence.
Historically: Greenpoint, Brooklyn (Specific street address not widely publicized prior to acquisition)
Brooklyn (Historical), Tempe (Parent Company GoDaddy)
NY (Historical), AZ (Parent Company GoDaddy)
USA
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As of April 2025, Mad Mimi' leadership includes:
Mad Mimi has been backed by several prominent investors over the years, including:
Following its acquisition by GoDaddy in 2014, Mad Mimi operates as a product within GoDaddy. As such, distinct executive hires or exits specifically for 'Mad Mimi' as a standalone entity are not publicly announced. Key leadership transitions occurred at the time of acquisition. Any recent high-level changes would be within GoDaddy's broader management structure overseeing such products.
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Mad Mimi is an email marketing service; its internal corporate email format for employees (now part of GoDaddy) would follow GoDaddy's conventions. Publicly available information on specific formats for the original Mad Mimi team is scarce. For GoDaddy employees, common formats include [first_initial][last]@godaddy.com or [first].[last]@godaddy.com.
[first_initial][last]@godaddy.com
Format
jdoe@godaddy.com
Example
85%
Success rate
TechCrunch • August 12, 2014
GoDaddy announced its acquisition of Mad Mimi, a Brooklyn-based email marketing service known for its simplicity. The acquisition aimed to integrate Mad Mimi's user-friendly platform into GoDaddy's suite of services for small businesses, enhancing their ability to connect with customers via email....more
GoDaddy Blog • August 12, 2014
GoDaddy confirmed the acquisition of Mad Mimi, highlighting the email marketing company's commitment to helping small businesses succeed online through simple and effective email campaigns. The integration was positioned to provide GoDaddy customers with powerful yet easy-to-use email marketing tools....more
The Next Web • February 1, 2012
Mad Mimi introduced new social sharing features, allowing users to easily share their email campaigns on platforms like Facebook and Twitter. This update underscored Mad Mimi's focus on providing simple yet powerful tools for users to extend the reach of their email marketing efforts....more
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