Luv Aj
Luv Aj's Overview
Luv Aj is a Los Angeles-based jewelry brand founded by Amanda Thomas in 2005. Renowned for its signature edgy yet feminine aesthetic, Luv Aj offers a diverse range of fashion-forward pieces including statement earrings, layered necklaces, chokers, rings, and body chains. The brand is committed to creating high-quality, affordable luxury jewelry designed to empower individuals and accentuate personal style. Luv Aj has cultivated a significant celebrity and influencer following and is recognized globally for its distinctive hoop designs, bold chains, and on-trend, yet timeless, accessories.
Where is Luv Aj's Headquarters?
HQ Function
Serves as the central hub for Luv Aj's design studio, main office operations, product development, marketing, customer service, and flagship showroom.
Notable Features:
Located in the vibrant Arts District of Los Angeles, known for its creative businesses and converted industrial spaces. The showroom likely embodies the brand's edgy-chic aesthetic.
Work Culture:
A dynamic, creative, and fast-paced environment characteristic of a founder-led fashion brand. Emphasis on innovation, collaboration, trend-spotting, and strong brand identity.
HQ Significance:
The headquarters is the heart of Luv Aj, where founder Amanda Thomas and her team conceptualize designs, manage global operations, and drive the brand's vision forward. Its LA location places it at the epicenter of fashion and influencer culture.
Values Reflected in HQ: The headquarters' likely design and atmosphere reflect Luv Aj's core values of accessible luxury, bold self-expression, creativity, and a strong connection to contemporary fashion trends.
Location:
Luv Aj maintains a significant global presence through its robust e-commerce platform, luvaj.com, which offers international shipping to customers worldwide. The brand's jewelry is also stocked by a wide network of prestigious international retailers and boutiques, both online and brick-and-mortar, across North America, Europe, Asia, and Australia. Digital marketing, social media engagement, and collaborations with international influencers further amplify its global reach.
Street Address:
726 S Santa Fe Ave, Unit A
City:
Los Angeles
State/Province:
CA
Country:
USA
Luv Aj's Global Presence
New York, NY/USA (Representative Showroom)
Address: N/A (Operations typically via a multi-brand showroom or PR agency)
To enhance brand visibility, media engagement, and wholesale distribution within the influential New York fashion market and the broader East Coast region.
Buying Intent Signals for Luv Aj
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Luv Aj
As of April 2025, Luv Aj' leadership includes:
Investors of Luv Aj
Luv Aj has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a founder-led private company, Luv Aj does not typically publicize executive-level changes unless they are of major significance. No prominent C-level executive hires or departures have been publicly announced in the last 12 months.
Technology (Tech Stack) used by Luv Aj
Discover the tools Luv Aj uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Luv Aj Email Formats and Examples
Luv Aj utilizes role-based email addresses for public-facing communications (e.g., customer service, press). For internal staff, they likely use a common professional format, though specific individual email addresses are not publicly listed.
Common formats include [first]@luvaj.com or [first_initial][last]@luvaj.com. Role-based emails like [department]@luvaj.com are confirmed.
Format
hello@luvaj.com (for general inquiries) or press@luvaj.com (for media inquiries)
Example
70%
Success rate
News and media
Luv Aj Official Blog • October 5, 2023
Luv Aj News: Luv Aj Announces Luv Aj x Brooklyn & Bailey Jewelry Collaboration
Luv Aj launched a new jewelry collection in collaboration with popular influencers Brooklyn & Bailey. The collection features pieces that merge Luv Aj's signature edgy aesthetic with the youthful style of Brooklyn & Bailey, offering fans a unique co-designed range of accessories....more
VoyageLA • June 26, 2023
Luv Aj News: Meet Amanda Thomas of Luv Aj
VoyageLA featured an interview with Luv Aj founder Amanda Thomas, where she discussed her entrepreneurial journey, the evolution of the Luv Aj brand, navigating challenges in the fashion industry, and her creative life in Los Angeles....more
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