Loop11 is an online user experience (UX) testing platform that empowers businesses to create better digital experiences through unmoderated remote usability testing. It offers features for testing websites, prototypes, and mobile apps, leveraging AI to provide quick and actionable insights. Users can conduct various test types, including A/B testing, navigation testing, and first-click tests, to understand user behavior and improve design decisions.
The Melbourne office serves as the central hub for Loop11's research and development, product management, global sales, marketing strategy, and customer success operations.
Located in Melbourne's Central Business District, the office likely provides a modern, collaborative workspace environment designed to foster innovation in the UX technology space. Specific architectural details are not publicly highlighted.
Loop11 cultivates a work culture centered on innovation, user-centricity, and agile methodologies. As a specialized technology company, the environment likely encourages direct employee impact, continuous learning, and close collaboration among team members to enhance its AI-driven platform.
As the founding location and primary operational center, Loop11's Melbourne headquarters is pivotal for driving the company's strategic vision, pioneering technological advancements in UX testing (especially its AI capabilities), and maintaining its competitive edge in the global market.
Loop11 operates as a global SaaS provider, making its UX testing platform accessible to clients worldwide. While its physical headquarters is in Melbourne, Australia, its digital services, customer support, and sales outreach extend internationally, catering to a diverse range of businesses and organizations seeking to optimize user experiences across different regions. The company may also utilize a distributed workforce to support its global user base.
Level 1, 530 Little Collins St
Melbourne
VIC
Australia
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As of April 2025, Loop11' leadership includes:
Loop11 has been backed by several prominent investors over the years, including:
Based on publicly available information and company announcements, Loop11 has not reported any major executive hires or departures within the last 12 months. The founding leadership team appears to remain stable and focused on driving the company's growth and innovation.
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Loop11 likely employs standard professional email address formats. The most common and probable format for Loop11 employees is [first].[last]@loop11.com. Other potential formats could include [first_initial][last]@loop11.com or [first]@loop11.com, particularly for a company of its size.
[first].[last]@loop11.com
Format
toby.biddle@loop11.com
Example
80%
Success rate
Loop11 Blog • May 16, 2024
Loop11 has launched AIVA (AI Video Analyst), an innovative AI-powered tool designed to automate the analysis of user testing video recordings. AIVA identifies key moments, generates summaries, and extracts actionable insights, significantly reducing the time researchers spend on manual video review....more
Loop11 Blog • February 27, 2024
Loop11 introduced an AI Note Taker for its user interview capabilities. This feature aims to help researchers focus on the conversation by automatically transcribing, summarizing, and identifying key themes from interview sessions....more
Loop11 Blog • May 18, 2023
Loop11 announced the integration of OpenAI's GPT-4 into its platform. This enhancement enables AI-assisted test creation, smarter analysis of qualitative data, and faster generation of UX insights, aiming to make comprehensive user research more efficient and accessible....more
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