LoanNow was an online direct lender founded in 2013, specializing in personal installment loans designed as an alternative to payday loans. The company aimed to help borrowers with less-than-perfect credit access funds while also offering features to improve their financial standing, such as its 'Group-Sign' feature. LoanNow emphasized transparency and aimed for fairer rates compared to traditional payday lenders. Headquartered in Orange County, California, the company ceased operations in early 2019 and subsequently filed for Chapter 7 bankruptcy.
Served as the central hub for all company operations, including loan underwriting, technology platform development, customer service, marketing, and administrative functions for its online lending services.
LoanNow occupied standard corporate office space within a commercial business building. Specific unique architectural highlights or notable facilities are not publicly documented.
As a fintech startup in the alternative lending sector, the work culture at LoanNow was likely dynamic, innovative, and fast-paced, with a focus on technology, data analytics, and disrupting traditional lending models. Emphasis would have been on agility and customer-centric solutions.
The headquarters was the core of LoanNow's operations, essential for developing its proprietary lending technology, managing risk, and delivering its services to customers in the states where it operated.
LoanNow's operations and services were focused primarily within the United States. It did not have a significant international or global operational presence.
333 City Blvd W Ste 1700
Orange
CA
United States
Address: Not Applicable
Operations were centralized at the main headquarters.
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As of April 2025, LoanNow' leadership includes:
LoanNow has been backed by several prominent investors over the years, including:
LoanNow ceased operations in 2019 and subsequently filed for bankruptcy. Consequently, there have been no executive hires or exits in the last 12 months. All leadership positions effectively ended with the company's dissolution in 2019.
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As LoanNow is no longer operational, its email domain (@loannow.com) is defunct. Historically, common email formats for companies like LoanNow included patterns such as first initial followed by last name, or first name separated by a period from the last name.
[first_initial][last]@loannow.com (e.g., jsmith@loannow.com) or [first].[last]@loannow.com (e.g., john.smith@loannow.com)
Format
jsmith@loannow.com (Example, domain is defunct)
Example
0%
Success rate
Orange County Register • March 28, 2019
LoanNow, an Orange County-based online lender, filed for Chapter 7 bankruptcy, leading to the cessation of its operations and layoffs for most of its approximately 80 employees. The company had aimed to provide alternatives to traditional payday loans....more
PR Newswire • September 10, 2014
LoanNow announced it had secured a $50 million credit facility. This funding was intended to expand its lending capacity and support its mission to offer more responsible and affordable loan options compared to predatory payday lenders....more
PR Newswire • July 23, 2014
LoanNow introduced 'Group-Sign,' an innovative feature that allowed loan applicants to invite friends and family to vouch for them. This social underwriting component could help borrowers qualify for lower interest rates on their loans....more
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