lifemiles
lifemiles's Overview
LifeMiles is the globally recognized loyalty program of Avianca, a leading Latin American airline and Star Alliance member. It enables members to earn miles through flights with Avianca, Star Alliance airlines, and an extensive network of commercial partners including credit cards, hotels, car rentals, and retail stores. These miles can be redeemed for a variety of rewards such as flights, cabin upgrades, hotel stays, merchandise, and other travel-related experiences. From an end-user perspective, LifeMiles offers a robust platform to gain significant value from travel and everyday expenditures, providing pathways to more affordable journeys and exclusive benefits. The program is particularly known for its frequent promotions on purchasing miles and its flexible redemption options, making it a popular choice for points and miles enthusiasts worldwide.
Where is lifemiles's Headquarters?
HQ Function
Serves as a primary operational hub for managing the LifeMiles loyalty program, including global partnership management, marketing strategy, customer experience development, and technological infrastructure.
Notable Features:
Located in El Poblado, a modern and prominent business district in Medellín, within the San Fernando Plaza office complex. Specific internal architectural details of LifeMiles's office space are not widely publicized.
Work Culture:
As an integral part of Avianca, the work culture at LifeMiles's Medellín hub likely emphasizes customer-centricity, data-driven decision-making, innovation in loyalty solutions, and cross-functional collaboration. Employees typically engage in roles spanning marketing, analytics, partner management, IT, and customer service to continuously enhance the loyalty program.
HQ Significance:
The Medellín office is significant as a central operational hub for LifeMiles, managing a loyalty program with millions of members worldwide. Its location in Colombia aligns with Avianca's strong historical and operational presence in Latin America and facilitates the coordination of the program's global partnerships and member services.
Values Reflected in HQ: The choice of a modern, well-equipped office in a prime business district likely reflects LifeMiles's commitment to operational excellence, technological innovation, and maintaining a strong corporate presence to support its extensive loyalty network and global member base.
Location:
LifeMiles operates as a global loyalty program, accessible to members worldwide through its digital platforms (website and mobile app) and multilingual customer service centers. Key functions such as loyalty program management, IT infrastructure, marketing, and partnership development (with airlines, particularly Star Alliance members, hotels, car rental agencies, retail outlets, and financial institutions) are centrally managed but support a global user base. Members can earn and redeem LifeMiles in most countries served by Avianca, Star Alliance airlines, and other program partners, reflecting its broad international reach.
Street Address:
Carrera 43A #1-50, Edificio San Fernando Plaza, Torre Interamericana, Piso 8
City:
Medellín
State/Province:
Antioquia
Country:
Colombia
lifemiles's Global Presence
Bogotá, Cundinamarca/Colombia
Address: Avenida Calle 26 #59-15, Centro Administrativo Avianca, Bogotá, Colombia
Serves as the main corporate hub for Avianca, ensuring LifeMiles aligns with the airline's strategic objectives in its home market and across its international network.
Miami, Florida/USA
Address: 7205 NW 19 St, Suite 201, Miami FL 33126, USA (Registered address for LifeMiles Corp.)
Facilitates engagement with the large U.S. travel market and strategic partners, crucial for LifeMiles's international presence and revenue generation from co-branded financial products.
San Salvador, San Salvador/El Salvador
Address: Boulevard Comalapa, Km 9, Edificio Avianca, San Salvador, El Salvador (Avianca Regional Office)
Ensures dedicated support and program accessibility for LifeMiles members and partners within the Central American region.
Buying Intent Signals for lifemiles
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Executive Team of lifemiles
As of April 2025, lifemiles' leadership includes:
Investors of lifemiles
lifemiles has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, Avianca, LifeMiles' parent company, has made significant leadership appointments and role consolidations to bolster its strategic initiatives and operational efficiency. These changes at the Avianca Group level directly influence LifeMiles's governance and long-term strategy, particularly following the full re-acquisition of the program.
Departures
New Appointments:
Technology (Tech Stack) used by lifemiles
Discover the tools lifemiles uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
lifemiles Email Formats and Examples
LifeMiles, as part of Avianca, generally utilizes corporate email formats common in large organizations. For direct communication with LifeMiles specific departments or personnel, emails would typically use the @lifemiles.com domain. Customer support inquiries are usually handled through designated support channels and email addresses.
[first].[last]@lifemiles.com or [first_initial][last]@lifemiles.com
Format
jane.doe@lifemiles.com or jdoe@lifemiles.com
Example
70%
Success rate
News and media
avianca.com (Press Release) • May 2, 2024
Avianca Reaches Agreement to Modernize and Strengthen its Loyalty Program LifeMiles
Avianca announced it reached an agreement to acquire Advent International's 30% stake in LifeMiles. This transaction will allow Avianca to own 100% of its loyalty program, aiming to strengthen LifeMiles, simplify governance, and accelerate strategic initiatives to enhance member benefits....more
View from the Wing (Blog) • March 1, 2024
LifeMiles Transfer Bonus Up To 40% From Capital One
LifeMiles offered a significant transfer bonus promotion for Capital One Rewards members, providing up to a 40% bonus when transferring miles to LifeMiles. Such promotions increase the value proposition for earning and redeeming miles through the program....more
Revista Summa • November 15, 2023
Avianca and LifeMiles present their new co-branded card with BAC Credomatic in Costa Rica
Avianca and LifeMiles, in partnership with BAC Credomatic, launched a new co-branded credit card in Costa Rica. The card offers benefits such as accelerated mile earning, welcome bonuses, travel insurance, and other perks designed to enhance the travel experience for cardholders....more
Avianca News Center • January 24, 2024
Avianca Group Strengthens its Corporate Governance and Appoints New Members to its Leadership Team
Avianca Group announced key appointments to its leadership team: Adrian Neuhauser as sole CEO, Frederico Pedreira as Deputy CEO and COO, and Richard Galindo as CFO. These changes aim to bolster the company's strategic direction and operational efficiency....more
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