Lidl Switzerland
Lidl Switzerland's Overview
Lidl Schweiz is the Swiss arm of the international German discount supermarket chain Lidl. Since its market entry in 2009, Lidl Schweiz has rapidly expanded its network of stores across the country, offering customers a curated selection of high-quality private-label products (over 80% of the assortment) and well-known brands at competitive prices. Their offerings include fresh produce, Swiss meat and dairy, freshly baked goods, pantry staples, and a regularly changing variety of non-food items, such as textiles, household goods, and electronics. Lidl Schweiz emphasizes efficiency, sustainability (e.g., CO2 neutrality goals, focus on local sourcing where possible), and providing exceptional value to Swiss consumers, positioning itself as a 'smart discounter'.
Where is Lidl Switzerland's Headquarters?
HQ Function
The Weinfelden headquarters serves as the central administrative, strategic, and operational hub for Lidl Schweiz. It manages national procurement, marketing, sales strategy, real estate, human resources, IT, finance, and logistics coordination for all Swiss operations.
Notable Features:
Modern office complex designed for operational efficiency and cross-departmental collaboration. Often incorporates sustainable building practices and provides amenities to support its workforce.
Work Culture:
Characterized by a dynamic, fast-paced, and results-oriented environment typical of the discount retail sector. There's a strong emphasis on efficiency, cost-consciousness, teamwork, and providing opportunities for internal career progression and development.
HQ Significance:
The headquarters is pivotal for orchestrating Lidl's expansion and daily operations within the competitive Swiss market. It ensures consistent brand messaging, product quality, pricing strategies, and efficient supply chain management across its network of stores and distribution centers.
Values Reflected in HQ: The headquarters embodies Lidl's core values of efficiency, simplicity, dynamism, and a strong commitment to growth and delivering value within the Swiss retail landscape.
Location:
Lidl Schweiz is a significant national entity within the vast international retail network of Lidl, which is part of the Schwarz Group. Lidl operates over 12,200 stores and numerous distribution centers in 31 countries, primarily in Europe, and also in the USA. Globally, the Lidl brand supports functions like international sourcing for non-food items and some food categories, development of IT systems, overarching brand strategy, and sharing of operational best practices. Lidl Schweiz benefits from this global scale, particularly in purchasing power and access to international product innovations, while adapting its assortment, marketing, and operations to meet the specific preferences and legal requirements of the Swiss market, including a strong focus on Swiss-sourced products where feasible.
Street Address:
Dunantstrasse 15
City:
Weinfelden
State/Province:
Thurgau
Country:
Switzerland
Lidl Switzerland's Global Presence
Weinfelden, Thurgau/Switzerland
Address: Dunantstrasse 14, 8570 Weinfelden
Ensuring timely and efficient supply of fresh and ambient products to Lidl stores in Eastern Switzerland, maintaining product availability and quality standards.
Sévaz, Fribourg/Switzerland
Address: Route de la Thiolle 1, 1541 Sévaz
Catering to the specific logistical needs and ensuring efficient product flow to Lidl stores throughout Western Switzerland.
Root D4, Lucerne/Switzerland
Address: Ronmatte 9, 6037 Root D4
To efficiently supply Lidl stores in Central Switzerland, supporting the company's retail network density and product availability in this key economic region.
Buying Intent Signals for Lidl Switzerland
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Executive Team of Lidl Switzerland
As of April 2025, Lidl Switzerland' leadership includes:
Investors of Lidl Switzerland
Lidl Switzerland has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Within the last year, Lidl Schweiz experienced a key leadership change with the appointment of a new CEO, Nicholas Pennanen, who succeeded Torsten Friedrich. Additionally, Christian Steimle assumed the role of Chief Commercial Officer.
Departures
New Appointments:
Technology (Tech Stack) used by Lidl Switzerland
Discover the tools Lidl Switzerland uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Lidl Switzerland Email Formats and Examples
Lidl Schweiz generally utilizes a standard corporate email format for its employees. The most common structure combines the employee's first name and last name, separated by a dot, followed by the '@lidl.ch' domain.
firstname.lastname@lidl.ch
Format
anna.meier@lidl.ch
Example
90%
Success rate
News and media
Lidl Schweiz Medienmitteilung • April 9, 2024
Lidl Schweiz Becomes Official Partner of the Federal Wrestling and Alpine Festival 2025 Glarnerland+
Lidl Switzerland has announced its official partnership with the 'Eidgenössisches Schwing- und Älplerfest' (ESAF) 2025 in Glarnerland, highlighting its commitment to Swiss traditions and culture. This sponsorship underscores Lidl's integration into the Swiss community and its support for major national events....more
Handelszeitung • February 22, 2024
Lidl Schweiz Opens 175th Store in Geneva Plainpalais
Lidl Switzerland continued its expansion by opening its 175th store in the Plainpalais district of Geneva. This new location strengthens its presence in urban centers, making its affordable product range more accessible to customers in the city....more
Blick Wirtschaft • March 7, 2024
Lidl Schweiz Again Lowers Prices on Over 150 Articles
Reinforcing its commitment to affordability, Lidl Switzerland announced another round of price reductions across more than 150 items. This move highlights the ongoing price competition in the Swiss retail sector and Lidl's strategy to offer value to consumers....more
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