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Lidl in Germany's Overview

Total employees82559
HeadquartersNeckarsulm
Founded

Lidl is a premier discount supermarket chain in Germany, renowned for offering a comprehensive range of high-quality products at competitive prices. With several thousand stores strategically located across the country, Lidl provides customers with groceries, fresh produce, an in-house bakery selection, household essentials, and a dynamic assortment of weekly non-food specials. The company's operational philosophy is deeply rooted in efficiency, sustainability, and unwavering customer satisfaction, making it a favored shopping destination for millions in Germany. Lidl Deutschland is a vital and substantial component of the international Schwarz Group, one of the world's largest retail conglomerates.

Where is Lidl in Germany's Headquarters?

HQ Function

Serves as the international headquarters for the Lidl brand and the central administrative hub for Lidl's extensive operations in Germany. It oversees key functions including strategic planning, international and national purchasing, central administration, IT, and logistics.

Notable Features:

The Neckarsulm campus is a modern, expansive administrative complex. It has seen continuous development, including the integration of environmentally friendly building standards and significant investments in infrastructure to support Lidl's global growth. The facilities often feature contemporary office designs aimed at fostering collaboration and efficiency.

Work Culture:

The work culture at Lidl's headquarters is generally characterized as fast-paced, dynamic, and results-oriented, reflecting its leadership in the discount retail sector. There is a strong emphasis on efficiency, continuous improvement, and offers significant opportunities for career development and internal progression.

HQ Significance:

The Neckarsulm HQ is the strategic command center for Lidl's global and German operations. It is crucial for maintaining the company's competitive edge, coordinating its vast international supply chain, driving retail innovation, and managing its brand identity.

Values Reflected in HQ: The headquarters' design, infrastructure, and operations aim to reflect Lidl's core corporate values: efficiency, dynamism, simplicity, responsibility, and fairness. Modern, well-equipped facilities support these principles and enable effective global management.

Location:

While this information focuses on Lidl Deutschland, the German operations form the historical and commercial backbone of Lidl's vast international presence. Lidl operates over 12,200 stores and more than 220 goods distribution and logistics centers in 31 countries worldwide. Key functions supported globally, often coordinated from central hubs like Neckarsulm and implemented nationally, include retail operations, international sourcing and purchasing, sophisticated supply chain management, IT infrastructure and digital services, global and local marketing strategies, and human resource management. Lidl Deutschland not only represents one of the largest and most important markets but also frequently serves as a pilot market for new concepts and innovations that are later rolled out internationally.

Street Address:

Stiftsbergstraße 1

City:

Neckarsulm

State/Province:

Baden-Württemberg

Country:

Germany

Lidl in Germany's Global Presence

Wöllstein, Rhineland-Palatinate, Germany

Address: Marie-Curie-Straße 1, 55597 Wöllstein, Germany

Manages regional logistics, warehousing, product distribution to stores, supports local store operations, and handles regional administrative tasks, including human resources and facility management for its designated area.

Berlin, Berlin, Germany

Address: Alexanderplatz 1, 10178 Berlin, Germany (Lidl Digital Hub)

Drives digital transformation initiatives, develops and supports online retail platforms (like the Lidl Plus app and online shop), explores new retail technologies, and attracts tech talent to enhance Lidl's digital capabilities.

Speyer, Rhineland-Palatinate, Germany

Address: Am Rübsamenwühl 2, 67346 Speyer, Germany

Ensures efficient merchandise flow to local Lidl branches, manages regional inventory, and provides operational and administrative support to maintain store standards and availability in the Speyer catchment area.

Buying Intent Signals for Lidl in Germany

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Lidl in Germany

As of April 2025, Lidl in Germany' leadership includes:

Christian Groh - CEO Lidl Deutschland (Vorsitzender der Geschäftsleitung Lidl Deutschland)
Jan Michaelis - CEO Lidl Digital (Geschäftsführer Lidl Digital)
Pierre Schalbe - CEO Lidl International (Relevant for overall strategy impacting Germany)

Investors of Lidl in Germany

Lidl in Germany has been backed by several prominent investors over the years, including:

Schwarz Group

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Lidl has undergone significant leadership transitions in its international and German operations over the past 12-18 months. These include a new CEO for Lidl International and a new head for Lidl Deutschland, reflecting strategic adjustments and the dynamic nature of the global retail industry.

Departures

Kenneth McGrath, Kenneth McGrath departed from his role as CEO of Lidl International.

New Appointments:

Pierre Schalbe, Pierre Schalbe was appointed as the new CEO of Lidl International.
Christian Groh, Christian Groh was appointed as the new CEO of Lidl Deutschland.

Technology (Tech Stack) used by Lidl in Germany

Discover the tools Lidl in Germany uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Lidl in Germany Email Formats and Examples

Lidl Deutschland predominantly uses a standardized corporate email format for its employees. The most common structure is the employee's first name followed by a dot, then their last name, and finally the @lidl.de domain. While this is the primary format, minor variations might exist for specific departments, roles, or communication purposes.

firstname.lastname@lidl.de

Format

erika.mustermann@lidl.de

Example

90%

Success rate

News and media

Lidl UnternehmensportalApril 16, 2024

Lidl Deutschland tests digital price tags nationwide

Lidl is rolling out a nationwide test of electronic shelf labels (ESLs) in its German stores. This initiative aims to enhance pricing accuracy, reduce paper consumption, free up staff from manual price changes, and allow for more agile price adjustments....more

Lebensmittel Zeitung (summarized from reports)February 22, 2024

Lidl Deutschland under new CEO Christian Groh to maintain strong price focus and private label strategy

Following his appointment as CEO of Lidl Deutschland, Christian Groh has emphasized that the company will continue its robust pricing strategy and strong focus on its extensive private label portfolio. This approach is aimed at maintaining market leadership and appealing to budget-conscious consumers amidst ongoing economic pressures and intense competition in the German grocery sector....more

Utopia.deJanuary 25, 2024

Lidl Deutschland significantly expands vegan range and considers first purely vegan store

Lidl is actively broadening its plant-based product offerings in Germany, responding to growing consumer demand. The retailer is also reportedly exploring the concept of a dedicated, purely vegan store, signaling a deeper commitment to sustainable and alternative food choices....more

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